?Hänga och må bra eller ta sin bok och dra?. Bilden av biblioteket PUNKTmedis efter ungdomsanpassningen.
UngdomsbibliotekPunktmedisUngdomsanpassningMålgruppsanpassningKommunikationArbetsmetoderMarknadsanpassning
The aim of this paper is to examine the youth library PUNKTmedis' work methods to adapt itself to the youth. Improved communication with this user group is the starting point for the new work methods. We have chosen to view the increased cooperation between the library and the youth as an adjustment to market demands. We have noticed the possible existence of an antagonism between on the one hand the traditional role of the public library of adult education and on the other hand an adjustment to the market demands. Adult education and the adjustment to market demands is seen as contributing to the image of PUNKTmedis. Our theoretical starting points are New Institutionalism and Microculture. New Institutionalism illustrates how organizational ideas from the market affect the identity of PUNKTmedis. Microculture illustrates how the employees and the youth describe the enterprise based on their actual experiences. For analysis, we have used three models. Anderson and Skot-Hansen?s analytical model for the local profile of the public library is used to accentuate the conception of PUNKTmedis of the librarians and the youth. For comprehension of the communication as a work method, the analytical models of Vestheim and Klasson for librarian-user communication are used. We have performed a case study on PUNKTmedis. We have performed four interviews with focus groups of youth and librarians and a private interview with a librarian. We have also performed observations. We have found that what constitutes the unique in the identity of PUNKTmedis is a combination of market adjustment, adult education and direct communication with youth as a workmethod. As a result the youth and the employees think of PUNKTmedis as a meeting place.