Framgångsrikt strategiarbete
ett arbete om visioner och strategier inom Region Gotland
Business AdministrationOrganisationMunicipalityBusiness StrategyVisionStrategyParticipationCommunicationGotlandFöretagsekonomiOrganisationEkonomistyrningKommunVisionStrategiDelaktighetKommunikationGotland
The usage of visions and strategies is something that helps an organisation to create an imaginary scenario and guide them of how to realize these goals. During the years of 2006-2008 Region Gotland presented a document that was supposed to show the region's visions. The theoretical framework of this thesis is based on the stakeholder theory, Balanced Scorecard (BSC) and Management Control Systems Package (MCS). Personal interviews were conducted within the organisation Region Gotland, with individuals whom are directly linked to the visions and strategies of the organisation. The purpose of this study is to clarify the concepts of vision and strategy, and what their impact is on the organisation's work on the operation level. The results show the importance of how the organisation alters its visions and strategies. As well how this is directly linked to the stakeholders changing their requirements on the organisation. Further explanation of why it is difficult to create successful strategies, is that it can be difficult to build a natural link between strategy, goals and vision. The study has shown that participation and communication is a key factor to succeed with visions and strategies within the organisation.