Favorit på Internet
en fallstudie om tonåringars ingående i relationer med företag på Internet
The purpose of this thesis was to investigate how teenagers are attracted and motivated to maintain a relationship with companies on the Internet. Companies that have teenagers as a target market have to understand their needs and wants, in order to establish relevant relations. The study has been carried out through a review of theory within the field of study. A case study was carried out through interviews with teenagers in the ages of 15 to 19. The results from the study showed that what mainly attract teenagers to visit a website are personal recommendations, the name on the website and high rankings on the search engines. What primarily motivate teenagers to revisit a website are different factors offered on the websites, among those are: entertainment, social stimulation, information and economic savings.