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EmoWheel

En metodutveckling för utvärdering av emotionellt engagemang


This is a study of how emotional engagement can be measured and be taken into account in the development of websites. We believe that emotions become relevant only when viewed in correlation to how users experiencing a webpage. In this study, we developed a tool for use together with user tests where the information about the user's emotional engagement can add new value to the evaluation. The tool allows the user to mark, on the website, his/her emotions and level of engagement represented by colored circles, generating quantiative data on how users feel about the website. The tool is part of a method for evaluating the emotional engagement that we have developed which consists of user testing supported by the tool and accompanied by interviews.

Författare

Tony Berger Carl Törnqvist

Lärosäte och institution

Södertörns högskola/Institutionen för kommunikation, medier och it

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"Kandidatuppsats". Självständigt arbete (examensarbete ) om minst 15 högskolepoäng utfört för att erhålla kandidatexamen.

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