E-handelsrelationer

The purpose of this thesis is to examine how e-commerce companies work with their relationships to customers. We have conducted a case study of two companies, Koll and Webbshoppen, both active in the e-commerce industry. Our empirical study has shown that it is important for e-commerce companies to create long-term relationships to their customers, but it can be difficult to create these relationships since the companies have little contact to the users of Internet. To build relationships, e-commerce companies market themselves through different types of media to create awareness. It is also essential to be situated high in search engines. ECRM is not used frequently. To retain customers, e-commerce companies attempt to make the usage of the site as easy as possible, and to make the communication and layout of the site personal. What we found was that almost no evaluation is done of the companies? relationships to their customers.

Senaste sökningar:

© 2024 Allauppsatser.se | Nyheter Sidkarta