Den innovativa förmågans förutsättningar
En studie av organisationer inom Internetbranschen
Nowadays, the world around us is changing faster and faster, the globalization is increasing and harder competition puts extra pressure on companies to be more innovative than ever before. One of the fastest changing industries is the IT industry where the actors always have to be up to date to keep their competitive advantage. The authors want to find out what makes some companies in this industry more innovative than others by examining what internal elements that are necessary for innovation. Much research has already been carried out within the field of innovation and especially about innovation management, although less research exists about smaller, non high tech service companies. Therefore the authors also tries to find out how applicable today?s theories are on this special field and thereby fill a smaller gap in today?s research. To find an answer to these questions the authors have carried out sixteen interviews with a main focus on the company Torget. Supplementary information has been composed from Spray and LunarStorm to verify the conclusions and increase the generalization of the study. The result shows that there are several basic internal conditions within strategy, leadership, knowledge, communication, structure and culture that are essential for the companies? ability to innovate. Also, a significant discrepancy between today?s literature and the studied field has been discovered which suggest further future research in this specific field.