Avgörande faktorer vid val av bank
en undersökning bland
studenter i Luleå
The financial sector is an important part of the infrastructure. As a consequence of deregulations on the financial market, several new actors have entered the market. This has made it even more important for banks to identify the factors that are decisive when customers chose a bank. The purpose of this thesis was to clarify which factors that are decisive to students choice of bank. A survey was performed among students at Luleå University of Technology. The results indicated that factors like convenience, favourable charges and services were decisive for students? choice of bank. Thus, these are the factors that banks should prioritize.