Att vara eller inte vara informationskonsult en studie av entreprenörers motivation
The main aim of this thesis is to examine what motivates people to become entrepreneurs and how they are motivated to continue being it. We have decided to focus on four elements: the driving force of being an entrepreneur, the environment, the individual background and important personal characteristics of the entrepreneur. Qualitative interviews were carried out with six information consultants. The theoretical background has its focus on entrepreneurial motivation. A model of entrepreneurial motivation by Naffziger, Hornsby and Kuratko 1994 is presented. Thereafter the entrepreneurs driving force, environment, individual background and important characteristics are discussed from a theoretical point of view. The part of the thesis called result gives a picture of the information consultants situation as entrepreneurs and is divided into the four elements stated above. We found that neither of the respondents had planned to become an entrepreneur. They have chosen this career because as a cause of various coincidents. Their goal in their entrepreneurship is, among other things, the independence and security this profession gives. All respondents have received positive reactions towards their choice of being entrepreneurs. The respondents are well educated, but this study also shows that experience is more important than education. We also found that the respondents had some common characteristics: high achievement, high self-esteem, internal locus of control and inclination to take risks.