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En studie om hur charterresebranschen i Sverige förbereder sig för, och hanterar krissituationer


In the world of today, crises and crisis situations are inevitable parts of an organization?s everyday life and it is important for the organization to be prepared for these crises. The organization and its employees have to be in a constant state of alert and they should also have an organized plan for what they will do when (not if) the crisis occurs. The charter tour industry has during a long period of time been active in the global market. They serve thousands of travellers every day and it is the responsibility of the companies within the industry to make sure that their customers are safe and that crises can be prevented, or at least be handled. The industry has been a victim of many crises in the past and its experience of these crises has made the industry well prepared for the unexpected. The aim of this thesis is dual. Our first aim is to understand and describe the crisis organization of the companies within the charter tour industry. Our second aim is to understand how this organization gets implemented even though no crisis is the other alike; how does the crisis organization go from just having a plan to actually handling a crisis? Our results show that the crisis organization includes different types of mechanisms, systems, stakeholders and scenarios, which all have to work together to make sure that the plan will work. In addition to those structural factors, there are the softer values, like individual experience and perception, knowledge and organizational culture that give satisfactory opportunities for the organization to be put into practise and fulfil its purpose.

Författare

Helena Nordgård Mariella Evasdotter

Lärosäte och institution

Handelshögskolan i Stockholm/Institutionen för företagande och ledning

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