The purpose of this master thesis is to investigate what the users/Visitors do at the Filipstads Bergslags Library when they are there. The questions we asked were "What do the Visitors do when they are at the library?" and "How do the Visitors give priority to the librarys services?" From these two questions we asked a third "How do the Visitors view the library and its functions and what function do they see as the most important to them?" The method we used was a user study and we did this at the request of the management at the library. A questionnaire was constructed and handed out in a pilot study. We made some changes in the questionnaire before we started to hand it out at the library.

We want in this paper, by using participant observation and qualitative interviews, comecloser to an understanding of what meaning a language café might have for the peoplewho go there. Many of the Visitors are people who recently moved to Sweden and are inthe middle of a process of learning Swedish. We want to get a further insight into howthey feel about their situation and what the social encounters on the language café mightmean to them. The purpose is to examine how this can have significance for the identitydevelopment of the Visitors.The result shows that the language café is an important place for the Visitors because itis the only place they can go to in order to practice speaking Swedish, which isimportant for them to find their place in Sweden. The language café also fulfils animportant function of a place where the Visitors can receive an understanding of theSwedish society and reflect about it, but also a place for self-reflection to see theopportunities in the situations they find themselves in.

The aim of this Master thesis is to study the public libraries' function as a place for people to meet. Four major questions are taken up: + Do the public libraries have the function of a meeting place? + How important do the librarians and the Visitors find the libraries possible function as a meeting place? Do they think that this function is important? + What differs the public libraries from other places in society when it comes to the function of a meeting place? + What differences are there between a larger and a smaller library when it comes to the function of a meeting place ? The basis of this study are interviews with employees at a province library in Jönköping and at a smaller library in Sjöbo in Borås municipality. Our study deals with the history of public libraries, its functions as a meeting place, its architecture, culture, and statistics concerning numbers of Visitors and loans of books. The conclusions that are drawn are that the public libraries have qualifications to function as a meeting place even if that isn't always the case.

The purpose of this thesis is to investigate the view on the personal encounter between staff and Visitors in public libraries in order to detect possible differences between the two groups in order to see if the personal encounter as such could be used in order to market libraries. We believe that social competence must interact with the initial personal encounter in order for the visitor to experience the visit as positive. We have based the theoretical framework on Erving Goffman?s theory on social interaction, as well as on Christian Grönroos? theory on quality of service and marketing. We use the following questions: How do library staff view the personal encounter? How do library Visitors view the personal encounter? How does the library staff?s treatment affect the visitor?s view of the library?Are there any differences in view between Visitors and staff concerning the personal encounter? If so, what kind of differences are they? Using qualitative interviews, we have interviewed nine Visitors and six staff members at two public libraries.

We want in this paper, by using participant observation and qualitative interviews, comecloser to an understanding of what meaning a language café might have for the peoplewho go there. Many of the Visitors are people who recently moved to Sweden and are inthe middle of a process of learning Swedish. We want to get a further insight into howthey feel about their situation and what the social encounters on the language café mightmean to them. The purpose is to examine how this can have significance for the identitydevelopment of the Visitors.The result shows that the language café is an important place for the Visitors because itis the only place they can go to in order to practice speaking Swedish, which isimportant for them to find their place in Sweden. The language café also fulfils animportant function of a place where the Visitors can receive an understanding of theSwedish society and reflect about it, but also a place for self-reflection to see theopportunities in the situations they find themselves in.

Internet - and the website - has developed into an essential key for the relationship between enterprises and its customers. Today, a website might be the first or only impression a customer gets of a company. With this in mind we have focused our study on customer evaluations on websites. Social presence and its impact on people have so far mostly been given attention in the research of behavior in physical environments. However, in the electronic marketplace this has so far been overlooked, which is why our aim is to study how the presence of Visitors impacts other Visitors on the same website.

The purpose of this thesis project is to develop a set of interactive digital solutions designed to enhance the interest and knowledge intake of Visitors at Skånes Djurpark (Zoo of Scania) in Höör. The project was carried out in collaboration with Skånes Djurpark and representatives from its Visitors. Our thesis is based on academic works in the fields of interaction design, exhibit design and contextual learning. Ethnographical field studies have been conducted at Skånes Djurpark with additional field studies at Tropikariet in Helsingborg, Copenhagen Zoo and Regionmuseet Kristianstad. Existing information signs in Skånes Djurpark are primarily image- and textbased, forcing Visitors to divert their attention from the different species of Nordic animals that inhabit the zoological park.

It has become more important how to communicate via the Internet. It is necessary to highlight interesting features and to capture the Visitors interest. Members of Jönköping Sport dance club (JSDK) were not quite satisfied with their website. The purpose of this study was therefore to create a design for a website which met the demands made by the members and also appealed to other Visitors..

The underlying purpose of this study is to see whether a library focused solely on providing literature in other languages than Swedish serves as a unifying, integrating force, or as an agent for division and exclusion. The study focuses on the International Library in Stockholm. The authors have created a profile of the Visitors of the selected library, concerning their characteristics, their library habits and their perceptions of the International library. This profile has then been compared with the staff?s perception of the Visitors as a group.

Syftet med denna studie är att utifrån ett destinationsutvecklingsperspektiv studera Stockholms hotellsektors samarbete med Stockholm Visitors board.Det visas i studien att turism har stor betydelse för världsekonomin och Sverige. Destinationer, liksom företag, konkurrerar med varandra för att locka turister. För att bli mer konkurrenskraftig kan destinationen genom samarbete effektivisera sin marknadsföring av platsen och få alla parter att dra åt samma håll. Stockholm Visitors Board som har huvudansvaret för marknadsföring av Stockholm är då undersökningsobjektet. Eftersom det finns ett mål att utöka antalet gästnätter i Stockholm blev hotellen i Stockholms stad det andra undersökningsobjektet.För att besvara studiens två frågeställningar har fyra hotell valts ut för att diskutera hotellens roll i samarbetet med Stockholm Visitors Board.Slutsatsen som kan dras efter studien är att Stockholm Visitors Board delvis inte nått ut till alla hotell vilket kan bero på bristande i kommunikation, hög kostnad samt att ett flertal hotell inte ser nyttan av samarbetet..

Varför ökar antalet besök på folkbiblioteken medan antalet lån minskar? Syftet med den här undersökningen är att studera vad besökarna gör på Luleå folkbiblioteks huvudbibliotek och hur de betraktar sitt bibliotek. Frågeställningarna är: ? Vad gör besökarna på biblioteket förutom att låna böcker, tidningar och AV-medier? ? Hur betraktar besökarna på Luleå folkbibliotek sitt bibliotek? ? Vilka är det som besöker biblioteket? ? Hur är miljön på biblioteket och vilken inverkan har den på biblioteksbesökarna? ? Är biblioteket också en plats som lockar till sig andra besökare än de som söker det som förknippas med biblioteksverksamhet? För att kunna besvara frågeställningarna har en observationsundersökning och en enkätundersökning gjorts. I analysen har några begrepp från Bourdieu använts.

Shopping is one of the most important social activities today and the majority of all shopping takes place in Shopping Centres. The number of Shopping Centres has increased and it is important to attract Visitors by using the right marketing strategy. Christmas is an extra important period because the turnover normally increases three times in December compared to a ?normal? month. The purpose of this study is to analyze the marketing of Shopping Centres during the Christmas period, and analyze how this marketing contributes to the Visitors? choice of Shopping Centre. This is a positivistic study that combines a quantitative and a qualitative method.This study concludes that range of stores and distance are the most important factors when a visitor decides which Shopping Centre to visit. During Christmas it is important to create a Christmas feeling, preferably made by offering decorations and music.

The purpose of this study is to examine how a particular niche in tourism can attract international Visitors to a certain destination. To do this, the Swedish food culture was used as a tool to find out how it is marketed to attract international Visitors to Sweden. International Visitors today wants to find destinations with a rich culture, authentications and traditions to get closer to the destinations identity. The study examines how three of the biggest companies, who works with the promotion of Sweden to an international audience, using the Swedish food culture as a marketing tool. We find that the visitor would like to get closer to the Swedish identity, which the Swedish food culture helps with..

The Röhsska museum in Gothenburg has recently launched a new work method, Backstage, that is studied and paralleled to the museums permanent exhibition on Japanese design. In Backstage the museums routine work is executed in full view of the museums Visitors in an exhibition area. The study has focused on the museums intentions and the Visitors? interpretations in Backstage and Japanese design, as well as the staff?s experience of the work method?s public aspects. The study?s empirical material has been collected through interviews with the museum staff as well as observations and interviews with Visitors in both Backstage and Japanese design.

The underlying purpose of this study is to see whether a library focused solely on providing literature in other languages than Swedish serves as a unifying, integrating force, or as an agent for division and exclusion. The study focuses on the International Library in Stockholm. The authors have created a profile of the Visitors of the selected library, concerning their characteristics, their library habits and their perceptions of the International library. This profile has then been compared with the staff?s perception of the Visitors as a group.