Filmskapare har unika hantverksmässiga kunskaper om hur man påverkar mänskliga kognitiva processer för att uppnå önskade effekter på åskådaren. Om dessa kunskaper blev systematiserade med hjälp av empirisk forskning, skulle de kunna komma till nytta även inom vetenskapliga discipliner där man intresserar sig för människans kognition.I denna uppsats kombineras analysen av två filmsekvenser med ett experiment i vilket åskådarnas ögonrörelser filmades och personerna fick svara på frågor om sina intryck av filmen. Resultaten tyder på att människor framför allt blir medvetna om sådana intryck som liknar verkligheten, t.ex. karaktärers personlighet och beteende, snarare än sådant som rör filmens form. Dessa fynd diskuteras i ett allmänt kognitivt perspektiv och ytterligare empiriska undersökningar föreslås för att studera samspelet mellan filmen och åskådaren.Summary in English:Through their craft, film artists have unique insights into methods of influencing human cognitive processes to achieve desired impact on the spectator.

According to modern theory, PR is seen as something that creates value for majority of products. The art market is a market that is characterized by several actors in different value chains, where transparency is low and art critics, or PR creators, have a certain amount of impact on the view of art, at least had so historically. But how does PR vs. art galleries´ own marketing (art brochure) affect the view and price consideration of art and artists for non-expert art Spectators? After performing a large quantitative study, we can conclude that PR has negative to no affect on the view of art and the artist compared to the case when the spectator did not receive any information prior to viewing an art piece.

The background to the study is that within the next ten years about 50 new multi-purposeindoor arenas will be built. These are used for various events such as sports, concerts, etc. In order to achieve a high level of security in the case of danger alarm signals and alarmmessages must be heard well by the visitors. ÅF-Ingemansson wanted to show builders the importance of good speech perception and that it is not observed in arenas today. They conducted technical tests on two large multi purpose indoor arenas to develop parameters that affect speech perception in the arena.To get a subjective view of how these arenas are experienced a survey was created.

Theatre is often seen as an act to entertain or provoke, however the main argument of this paper is that theatre also can be seen as a process to build peace. This study focuses on and explores how artistic processes, such as Forum Theatre developed by Augusto Boal, can be used as a method to promote psychosocial reconciliation in war-shattered areas. With the use of Forum Theatre the Spectators becomes the spect-actors, the subjects that act and not the objects that are acted upon. Subjects that are encouraged to try and find solutions to social problems by acting out possible solutions and evaluating them. By analyzing how a number of organizations have worked with Forum Theater on the Balkans and with a theoretical approach combining Homi K.

The purpose of this essay is to examine and compare narrations by five witnesses, who has written about atrocities against Christians from 1915 to 1919 in what is today south-eastern Turkey, but what was then the Ottoman Empire. I have focused on how the roles of perpetrators, victims, Spectators and protectors are featured in the witness narrations. Four questions were posed in the study: Who are portrayed as perpetrators, victims, bystanders and protectors in the various witness narrations? How are these roles expressed in the witness narrations? What differences can be found among the five selected witness narrations from Mardin and Urfa, 1915-1919? What are the explanations of the differences in the witness narrations? The method I have used has been an analysis in which I compare how the different narrations capture the events of 1915-1919. I have used three factors to look at the explanations why there may be differences in the witness narrations.

Purpose: The purpose of this studie is to map and describe the marketing strategies of professional sport organizations and examine in what extent and how they apply the 7P?s of the Marketing mix.Method: We have used an abductive approach in this study. The research was conducted as a two case study, the studied objects are AIK Ishockey AB and Djurgården Hockey AB. A qualitative method has been used. The empirical content was collected by triangulation in form of interviews, telephone interviews, studie of webpages and participating observation.

The aim of this essay is to illustrate a modern phenomenon, the Olympic Games, by applying the ideas of Mircea Eliade concerning space, time and myth. This literature study is mainly divided in two parts, one descriptive and one analytic. In the first part Eliade?s ideas and some criticism, which has been pointed against his theoretical approaches as well as his character, are presented. In the second part an analysis is carried out, based on the previously presented ideas and elements essential for the Olympics; the idea of the Olympics, the place, the ceremonies, the competition and the concept of individual idolism.I have discussed what seems like gnostic tendencies in Eliade?s ideas, in the sense that both Eliade?s ideas and the concept of Gnosticism argue that knowledge is a necessary condition for salvation, as well as the fact that Eliade and his ideas have not always a pro-Christian approach.

Street art can be defined as an artistic expression, often anonymous and illegal, which is constructed in the public environment. The purpose of this essay is to provide a broad and balanced picture of what street art can mean. The aim is to examine street art as a phenomenon. What features has the phenomenon and in what ways is it important for the creators, Spectators and place? This paper focuses on graffiti.

The theory of deliberative democracy believes in collective decision-making to achieve an expanded legitimacy and rationality in the political process. It is argued that those good public dialogues best take places in public spheres between citizens, where the common interest is carefully thought about. This thesis was done with the assumption that theatre can strengthen the idea of the public sphere and create a meeting place in the civil society, where a good public dialogue can appear. To create a good public dialogue you need citizens that are corresponding and participatory. Citizens who participate in the political process develop an increased knowledge about the society and the more knowledge about the society the larger reason to participate.

This report describes how I worked with a spatial information problem, where the focus was to produce clearer barriers between horses and Spectators at equestrian competitions. My background as a competition rider, combined with my knowledge of the spatial design, has caused me to react to how the information on riding and racing facilities deficiencies. Experienced people in the riding know how they should act with the horse. But novices who are unfamiliar with the situation is not aware of the risks it may pose to move among horses. The study was conducted on the national facility Strömsholm which both experienced and novice equestrian visits.

Historiska tragedier har visat på den potentiella faran och de allvarliga och ibland tragiska konsekvenser som kan uppstå på arenor och platser där det vistas många människor. I en publik finns alla typer av människor representerade och det finns flera utmaningar kring att kommunicera säkerhet till en bred målgrupp som har fokus på upplevelsen av evenemanget.Syftet med denna studie är att fånga uppfattningen av hur ansvariga på arenor arbetar och interagerar kring säkerhet med besökare på en arena. Totalt har sex stycken kvalitativa intervjuer med åtta personer som arbetar med arenor genomförts och tematiskt analyserats.Resultatet framhäver att säkerhet och trygghet ligger högst på prioritetslistan både hos arenor och arrangörer. Aktörernas storlek och därmed resurser påverkar förutsättningarna för arbetet och därför kan arbetssättet variera. Samverkan mellan olika aktörer och myndigheter har utvecklats de senaste åren och fungerar väl.

This explorative study focuses on young, university attending males (22-27 years) and their understanding and pratice of the classic tail coat. It is based on five qvalitatively interpreted interwievs with a total of six participants, and through open questions regarding individuality and identicalness, limits and possibilities and inclusion and exclusion, a masculininty of a less contemporary hue takes shape. These conversations have revealed the tail coats potential of respresenting a male stereotype that can set a foundational and minimal standard for inclusion. Above this layer these males can then manifest and negotiate their masculine position in a homosocial hierarchy which decides the amount of passage, privilieges and confirmation of self- worth received for the wearer. These negotiation is performed by value bearing symbols (such as medallions, cordons and the like) allowed by the wearer and by the actions that systematically ensure that the lines of the tail coat are watched and unbroken.

In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of attraction so that the customer selects the particular product/service over another. Furthermore, each offer must exceed the expectations of the visitors to an event, so they feel that the event is something "extraordinary". We have chosen to study how LHC (Linkoping Hockey Club) works with marketing in order to improve the overall customer experience.

Horseracing is frequently referred to as the engine behind all horse activity in Sweden and it can be divided in to two main branches: harness racing and thoroughbred racing (HNS, 2008). Jump racing is a part of the thoroughbred racing and the jump racing is characterised by jumps on the racing track. Jump racing has been a part of the Swedish horseracing for over hundred years, but it has in recent years suffered from low economic profitability and been threatened by discontinuance (ATG & SG, 2008). Svensk Galopp, who is governing the horseracing in Sweden, has decided to increase the importance of jump racing. A workgroup was created for this purpose, and as a result of their work a strategy for the jump racing is supposed to be delivered in April 2009 (pers.