The aim of the present study was to investigate the effect of sensory modality on short-term memory recall. An exploratory, cross-sectional study was performed. A total of 119 individuals participated. There were 70 female and 49 male subjects, aged 4 to 80 years (M=34,3). The participants were presented with 12 different objects in auditory, visual or auditory/visual mode over a period of 24 seconds.

Tidigare studier har gett stöd för att igenkänningsminnet understöds av minst två processer: erinring (Recollection) och familjaritet. Detta testades i två beteendeexperiment, inom ett Remember/Know paradigm (experiment 1) och ett Ja/Nej paradigm där Receiver - Operating Characteristics (ROC) beräknades (2). I ett påföljande Event - related potentials (ERP) experiment undersöktes vidare distinktionen mellan minnesprocesserna under återvinning. Deltagarna studerade namn med två former av pre - experimentell familjaritet, namnfrekvens och celebritet, vilka kombinerades till ortogonala variationer av dimensionerna. Frekvens operationaliserades som antalet träffar i den nationella telefonkatalogen och celebritet som antalet träffar i massmediala webbsidor.

Does a person´s self esteem contribute in the process of creating false memories? Previous studies show that mood is related to false memories as well as to self esteem. This led to the focus of this study, to examine the relationship between false memory and self esteem. The question is examined by comparing the amount of false memories produced in the Deese-Roediger-McDermott (DRM) procedure with people´s scores on Rosenberg´s self-esteem scale. 59 people participated in a test with three different elements, a self esteem test and a memory test with both Recollection and free recall.

Many media buyers annually spend money on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. As a greater part of the total marketing budget is being spent on the media investments, on behalf of the actual advertising production, the more interesting it turns out to maximize the effects of the media expenses. The search for optimization is somewhat practised today by brand managers who are daringly adding a few more media channels to support their TV-campaigns. Buying ad space in TV is nevertheless much more expensive than the radio equivalent.