AbstractTitle: External communication channels of Prime Care How they where thought to be, how they work and how costumers apprehend them.Number of pages: 50 (64 Including enclosures)Author: Sophie DicksenTutor: Peder Hård af SegerstadCourse: Media- and Communication Studies DPeriod: Spring 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The focus of this paper lies on the external communication channels of Prime Care and the aim is to study the following aspects: How do the channels work? How are they apprehended by customers of the company? What are Prime Cares own thoughts behind the channels? How does Prime Cares self-image correspond to the way that customers apprehend the company?Material/Method: Twenty interviews has been done with different customers of Prime Care in order to see how the company and its communication flow is apprehended. A consultant manager of Prime Care has also been asked about purposes behind the companies external communication channels in order to enable a comparison between Prime Cares image and profile. Prime Cares website, one of their mail sendouts, their salescalls, salesvisits and their exhibition participation have been studied on the basis of relevant litterature. Maletzkes model of mass communication was used as a general view of communication flow.Main results: All communication channels included in this study have different ways of function even though they all have the same main purpose, videlicet to promote the company, to inform about its activities and to recruit new customers and consultants.

Denna studie undersöker hur jämställdheten ser ut under SVTs Prime-time-sändningar utifrån könsfördelning, ålder och form av deltagande hos de medverkande personerna framför kameran, samt hur fördelningen ser ut i förhållande till de programkategorier SVT har satt. Med Prime-time-sändningar menas den tid på dagen då tv-publiken är som allra störst. Syftet med uppsatsen är att med en kvantitativ innehållsanalys få reda på hur könsrepresentationen ser ut utifrån nämnda faktorer och diskutera sambandet mellan resultaten och värden kopplade till de sociala könsrollerna samt huruvida Prime-time har en påverkan på innehållet i programmen.De teoretiska ramarna utgörs främst av Yvonne Hirdmans tankar kring genussystemet som dels innefattar två logiker; mannen som norm samt isärhållandets logik och dels genuskontraktet som beskriver överenskommelsen om sociala beteenden och logikernas fortsatta spridning från en generation till nästa. Detta tillsammans med Halls teorier om representation och stereotyper samt medielogiken appliceras i diskussionen kring analysens resultat.Resultaten visar att alla program utom ett representeras av en majoritet män, i de flesta fall stark majoritet. Män har också en starkare representation inom alla åldersgrupper till skillnad från kvinnor där både de yngre och äldre generationerna är väldigt svagt representerade.

Syftet med uppsatsen var att undersöka om man kan påverka en användares förtroende för e-handel genom att med hjälp av PRIME erbjuda användaren en funktion för att återkalla eller ändra personuppgifter hos ett e-handelsföretag. PRIME är ett verktyg för att skydda användarens personuppgifter, t.ex namn, adress och kreditkortsnummer, på Internet. Användaren ska själv ha kontroll över, och veta vem som har fått tillgång till hans/hennes personuppgifter. PRIME är ännu på prototypstadiet och undersökningen genomfördes med hjälp av animationer som avslutades med Wizard of Oz-baserad interaktion med en liten mock-up. Tio personer deltog i testet.

This thesis examines information seeking and information needs at the Swedish Government Offices. The Government Offices comprise the Prime Ministers Office, the Government Ministries and the Office for Administrative Affairs. Approximately 4 500 members of staff are employed, of whom around 120 are political appointees. For this study, interviews have been conducted with 15 senior officials and political appointees at the Government Ministries and the Prime Ministers Office. The interviews have been supplemented with literature studies based on user studies research in library and information science.

Several public libraries are displaying media, such as literature, on the websites of their own. The purpose of this Master?s thesis is to make a survey of the display phenomenon at Swedish public libraries. Therefore the authors of this essay seek to understand why media is being displayed on the websites of public libraries, how it is being displayed and what kind of consequences the displaying will provide according to the respondents. The theoretical framework is based on different theories where marketing and availability defines the equal summary.

ABSTRACT Our main objective with this essay is to provide a description of old people?s stories about aging. The essay is based on the empirical source of four qualitative interviews with older people over the age of eighty years young. The main goal is to inquire answers about; their time in the workforce; retirements; healthissues; media/advertisements; adolescence/youthfulness and attitudes. The following main questions have been dealt with: What do the elderly emphasize when they describe ageing? Are healthissues the prime subjects the elderly talk about? Do the elderly experience positive or negative attitudes towards ageing? What is their point of view of younger generations? In what way do they describe their years as workers? In what way do they describe aspects about their retirement? We reserved to consider the opinion of their own, to be the most valuable source in our study.

This study focuses on an analysis of three text books in English, Prime Time, Second Time, and Third Time, written for Swedish pupils between grade seven and nine. The main focus of the study is to investigate to what extent the books may be considered to follow the steering principles of the Swedish education system. The theoretical backbone of the essay is centred on the construction and maintenance of stereotypes, and is written from a social constructivist point of view. In this context, I also reason around power relations and norms in the Western society ? arguments which I, in the main analysis, apply to the books in question.

ABSTRACT Our main objective with this essay is to provide a description of old people?s stories about aging. The essay is based on the empirical source of four qualitative interviews with older people over the age of eighty years young. The main goal is to inquire answers about; their time in the workforce; retirements; healthissues; media/advertisements; adolescence/youthfulness and attitudes. The following main questions have been dealt with: What do the elderly emphasize when they describe ageing? Are healthissues the prime subjects the elderly talk about? Do the elderly experience positive or negative attitudes towards ageing? What is their point of view of younger generations? In what way do they describe their years as workers? In what way do they describe aspects about their retirement? We reserved to consider the opinion of their own, to be the most valuable source in our study.

During the time between 1660-1680 the nobility in Sweden came to be a gigantic landowner with 65 % of the total amount of land, but only 20 years later they lost almost half of their possessions. The eighteenth century was on its way ? a period in history were ?ordinary? people started to question the nobility?s right to be excused from tax, at the same time as farmers and the ?middlegroup? started to appropriate more and more land from the nobility and the Crown.Through King Gustav III:s document of 1789, land became free to own to whoever it was ? except from the prime nobility?s land; but the Swedish Parliament followed the wind of change, and 1809/10 this land was also free to own. At the end of 1840, the nobility owned about 19 % of the land in Sweden, and the farmers and middlegroup owned 69 %. The tide had turned...But Öja parish showed a different development compered to the rest of Sweden.

This final thesis aim to create a support that can decrease the uncertainty when planning the cable drum flanges lines that produces cable drums in the interval 100 to 320cm in diameter at Vida Packaging in Hestra. The purpose attains through finding an optimal batch size that minimizes the total storage cost and order prime cost, without degenerate delivery capacity to the customer. Through survey the sale and stock balance development during 2005 and 2006 for cable drums in Hestra and give alternative suggestions how to plan the production after installing a new cable drum flanges line. The study also explores different ways of working during product change in existing nailing line, to minimize the order prime cost. Vida Packaging in Hestra is a part of the Vida group, which is Sweden?s largest privately owned sawmill group with seven sawmills placed all around southern Sweden.

AbstractThis is a story about the Swedish Prime Minister Olof Palme and his struggle against USA´s war in Vietnam in the late 60´s and the early 70´s. We follow the young Palme from his childhood to his travels to America and Asia, there he learns what true poverty means. Further we see Palme change side from his conservative background to a new social idealist. In Prag he learns to truly mistrust communism, an ideology he later in life paradoxical will be accused to stand for. Palme´s politic interests seems to take a great step forward when he starts to write articles in the Swedish newspaper Svenska Dagbladet, there he?s writings take more and more colour from Palme´s own politic stands.

Uppkomsten av fenomenet sociala medier har skapat ett nytt sätt för företag att omforma sin marknadskommunikation. Sociala medier har förändrat sättet som människor kommunicerar på, hur information och innehåll sprids på Internet samt hur företag och kunder har en mer relationsbunden kontakt mellan varandra, vilket denna studie i högsta grad belyser. Uppsatsen bidrar med en grundläggande förståelse kring hur två olika företag, IT-företaget Microsoft och PR-företaget Prime, valt att arbeta med de sociala medierna i sin marknadskommunikation. Det är viktigt att som kommunikatör kunna orientera sig i den sociala mediemiljön, då forskning visat att åtskilliga företag saknar kunskap för att hantera fenomenet. Denna studie inriktar sig på hur sociala medier påverkat marknadskommunikationen inom två olika branscher och hur det i så fall skiljer sig åt.

With this master thesis I wanted to find out whether Erik Fichtelius, an SVT employee, interview project with prime minister Göran Persson is acceptable according to the public service ideology. In order to do that I used Swedish newspaper articles to analyse the so called Fichtelius affair. I also gathered material on SVT and the public service ideology. The master thesis is based on sociologist Manuel Castells theories on mass media and television as presented in the Information Age. Castells claims that in our time different areas, such as politics and television, are melting together.

Our state of emergency is good - is the public library prepared for the future?Our state of emergency is good! These are the words spoken by Prime Minister Per Albin Hansson in 1939. He claimed that Sweden had nothing to fear from a future war, we were safe. Today we know it was not so. Is this the situation for Swedish public library of today? Is the public library ready to face the future, or is it only fancy words?We have to form the future, not let the future form us.

Authors: Nanna Isaksson and Fredrik ÖstbergTitle: Who is the typical TV-host on Swedish television?Level: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: 57TV-hosts have a pivotal role in television. They are the link between the content of the show and its viewers. We didn?t find any relevant studies about TV-hosts inSweden and decided to carry out a study that would tell us more about them as a group.