Product Placement isn´t a new concept, matter of fact it has existed for almost hundred years. On the other hand to use TV-series as a marketing channel for product Placement is a present vogue for brands and companies to reach the right target audience. Through product Placement in TV-series companies are available to get away with the problem that people zapping commercials. Our purpose with the thesis is to have increased comprehension about TV-series as a channel for product Placement considering effect against different target audience, products and brands. For this study we applied a qualitative approach and did six depth interviews with different people to gain several viewpoints.

The gaming market is growing and the number of people, men and women, who play computer games, is also increasing every day. In addition, computer games are also interactive media which leads to the fact that product Placement in computer games attracts and is used more frequently by marketers. It is therefore important for marketers and game developers to understand how product Placement in computer games affects players' attention and attitude towards the brand or product that is product placed. We therefore examine how product Placement in computer games affects players' recall of and attitude towards the brand. The aim is to help companies and game developers to see the effect of product Placement in computer games on players and thus product place more efficiently.

In the ever increasing media clutter it is hard for marketers to make their products stand out. New ways of reaching consumers are constantly arising. This study seeks to further investigate the phenomenon known as product Placement, delimited to movies/television. By conducting an experiment we tested whether different presumptions matters for what effect a product Placement will have on attitude and if these could be affected. We also looked at if the level of product integration effect attitude and realism enhancement.

Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to differentiate the product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the brand identity successfully.

The purpose of this thesis is to investigate whether Placement, using a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are being bought, habitual and unplanned, as a response due to the Placement of the products in-store. To further elucidate the purpose, the thesis will focus on if the Placement of the products itself will have an impact on the customers? attitude towards buying ecological products. A deductive approach was applied where we did a quantitative study using triangulation to receive data to reveal if the Placement of ecological products had any effect on the sales of these products.

The web as an arena for news reporting and information sharing to consumers has grown for many years in the expense of the traditional newspapers. The revenue stream has however not followed the same transformation which has led to a remarkably lower profit when news and articles are distributed through the web. Banner advertising is a method that is commonly used by online magazines to generate profit where advertisers pay to expose their message. One method to measure banner ads effectivity, and indirectly, what the advertiser would pay, is through Click-Through Rate (CTR), how many clicks a banner ad receives in relation to the amount of banner views. One of the variables that play an important role in the banner ad effectivity is the Placement of the banner ad.

The purpose of the essay is to, in retrospect, take a closer look at how the young people experienced their Placement for assessment at Albogården and what it resulted in. With this purpose I inadvertently came to look at other aspects, for instance their lives before and after the Placement.The underlying questions were:* The young people social situations before the Placement?* The experience of being locked up?* What was it like being analysed?* What are the young people's thoughts on the methods of working at Albogården - rules, procedures, methods etc.?* What were the results from the Placement at Albogården? Did something change in the young people's social situations?To answer my questions I interviewed four persons that previously were placed for assessment. To ascertain information on how the assessment is done I also interviewed the director of Albogården. I also studied relevant literature.The investigation showed that a majority of the young people didn't understand the purpose or felt participant in the assessment, being restless and locked up felt extremely arduous and violating.

This study investigated how banner ads, depending on its quality and Placement,can capture a user's attention while searching for editorial content in an online newspaper. Furthermore, the user's search strategy was also studied to see whether it varied depending on the Placement of an ad. An experiment was conducted where 20 subjects searched for articles in a Swedish online newspaper while their eye ovement was recorded with a headmounted eye?tracker. In each search task the online newspaper contained either a low quality ad or a high quality ad.

The advantages with product Placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the blog reinforces the effects of product Placement on brand attitude and intention to buy as the consumer has no persuasion knowledge and does not detect the rewriting of the product as commercial.This paper?s overall aim is to provide concrete implications for how to manage product Placement on fashion blogs. The purpose of the essay is therefore to investigate the communicative effects of product Placement in fashion blogs as well as to examine if a revelation of commercial interest behind a blog posts about a certain brand effects the consumers? attitude towards the blog and/or brand attitude and intention to buy.

PurposeThe purpose of this study is to investigate whether a combination of product Placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product Placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product Placement can increase the efficiency of traditional marketing.

Our study has its starting point in the Swedish social legislation (Socialtjänstlagen) and more specifically in the 6th chapter's 5th paragraph. That paragraph regulates that social workers should try to find a kinship care Placement when they are about to do a Placement of a child. Our purpose is to examine how social workers, before they do a Placement of a child, understand the informal kinship that is not relatives, if they consider the informal kinship and if certain circumstances have an impact on the consideration. To get this information we have done five interviews with social workers. Recent studies show that social workers in past years have begun to think more positively of people's kinships and that they more often use the resources of the kinship.

Our purposes with this essay was from the perspective of young people that has completed a stay at HVB-home, their parents and the social welfare secretaries get an apprehension on their way of looking at the purpose of Placement in a HVB-home agrees with the comprehensive view of the Placement. We also wish to get a picture of what is of important to change in this matter. How do they experience the reasons for the Placement, goals and purpose? What positive and negative experience do they have from their Placement? What is relevant to change when you look at the different parties' ways of looking at change/progress in this matter? In what different ways do the parties look upon collaboration and how does that effect the treatment? Our qualitative study is built upon interviews with the persons mentioned, upon educational visits to HVB-homes and upon interviews of staff at HVB-homes. The staffs opinion has also been compared with the other perspectives.

Focusing of what´s best for the child has been a keyword in social work for a long time. That seems obvious for many people, but sometimes it lacks in the care of the children and the child may be taken in to care. The purpose was to find circumstances of success that can contribute to a successful Placement of the child according to social workers and foster families. In which way does the cooperation between social worker, foster family and the origin family affect the Placement? The study is based upon a qualitative method in form of interviews intending to get the respondents own knowledge and experience of foster care.

Since product Placement is a relatively new phenomenon in Swedish television, there is a lack of research on what attitudes Swedish TV-viewers hold towards it. This is where our paper will contribute to the research. The purpose of this reserachpaper is to describe and analyze what attitude Swedish TV-viewers has towards product Placement. Kim Schröders multidimensional model of mass media reception were used, which is a developed model from Stuart Hall?s ?encoding/decoding? one-dimensional model.

The impact of the distribution in the soil volume of two farm manures on the net mineralization and immobilization processes of nitrogen were studied in an incubation experiment. Cattle slurry and broiler litter were placed in the soil with three procedures for incorporation including Placement on top of the soil (TOP), in the middle of the soil (MID) and mixed homogenously with the soil (MIX). During the two weeks of incubation, few significant differences in net mineralization were seen between TOP, MID and MIX. However, there was a tendency that MIX led to a larger net immobilization of N than Placement at one point (TOP and MID). This is also the result in the literature.