By exposing their products in blogs, companies have the opportunity to reach out to hundreds of thousands of consumers daily. Instead of using conventional Internet advertising such as banners and ads, some companies chose to make use of product Placement in blogs. By choosing to expose their products in blogs, companies use a medium that blog readers are familiar with and can relate to, and can thereby solicit customers for their products and brands.We will examine whether product Placements in fashion blogs are an effective way for businesses to market themselves and their products. We measure this efficiency, by keeping a record of the sales of ten product placed garment and accessories that we have selected from four of the largest blogs in Sweden. The stores we examine sales of product placed goods in are volume brand stores such as Zara and H&M etcetera.

I will write about product Placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product Placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product Placement of watches. In this thesis I focus on the film series about the Swedish agent Carl Hamilton, since here you can see how Swedish film has developed during the past 30 years with regard to product Placements. Both world politics and the concrete Placements are illustrated in a clear way.

The purpose of this study was to examine social workers apprehensions about institutional Placement of youths and what determines when these proceedings are used. When research not always shows that institutional Placements lead to positive changes for youngsters, we wondered how social workers act on their assessment to institutional Placement. We wanted to find out if the social workers meet any dilemmas along the way. To find out about that we used qualitative interviews with ten social workers, who worked in social service and came from different places in the southern parts of Sweden. To analyze our material we used the theory of human service organization and street-level bureaucrats work situation.

Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. To look at different role functions that are used in dramaturgy and narrative techniques, we will be able to see how the brand will have a specific role and thereby make the transfer of meaning more successful and effective. This role will have an important impact on product Placement according to the meaning that will be transferred from the brand to the viewer, through the character. Methodology: By looking at the transfer of meaning process that is created from the brand, an unstructured observation is applied where we observed the Placement and usage of different within a specific TV series. Qualitative strategy is conducted by using a case study.

Purpose: The purpose of this study is to explain which factors that affects Swedish listed companies choice of Placement for the corporate governance report when the regulation gives different options.Methodology: The chosen research philosophy is positive, research strategy is deductive and methodology is quantitative.Theoretical Perspectives: As support for the dependent (Placement) and independent factors agency theory, positive accounting theory, accounting choice, legitimacy-, stakeholder-, and institutional theory are used.                  Empirical foundation:The sample consists of 249 companies. The empirical data consists of the companies Annual reports and Corporate Governance reports for financial year 2011 or when split financial year, 2010/2011. Limitations: A limitation of the study is that it is based on observations from only one year why it is not certain that the results should have been the same if a comparison between several years had been done.Conclusions: The factors size and growth explain the Placement of the Corporate Governance Report in Swedish listed companies..

This thesis deals with the field of warehouse management, focusing on frequency control of stock. The purpose of the thesis is to reduce the warehouse staff mileage by placing an article based on its number of picks, i.e. how frequently it gets picked. In order to achieve relevant results the following four questions have been answered in the thesis: How should the articles be placed with regard to the picking frequency?Which factors, if any, needs to be addressed beyond the picking frequency when articles are placed based on frequency?Can the present picking system be improved?Is frequency Placement with regard to the picking frequency profitable to implement for the company?The thesis is based on literature studies and on the data that has been collected from the company?s business system.

Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. To look at different role functions that are used in dramaturgy and narrative techniques, we will be able to see how the brand will have a specific role and thereby make the transfer of meaning more successful and effective. This role will have an important impact on product Placement according to the meaning that will be transferred from the brand to the viewer, through the character. Methodology: By looking at the transfer of meaning process that is created from the brand, an unstructured observation is applied where we observed the Placement and usage of different within a specific TV series.

Studies show that product Placement is becoming a more and more common method for companies to use when communicating with consumers. The results of this study can?t confirm nor deny that claim, but instead we offered the observation that as a communication method, product Placement and TV-commercials are more similar than revealed at first glance.Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the values that were communicated regarding the brand matched, completely or in large parts, the values communicated about the Ford brand in Ford?s own commercials.This doesn?t hold true for all companies.

The aim of this study was to understand the contact between foster homes and social workers, by doing a comparison of the social workers and the foster homes experiences of the cooperation that is between them. We started from three main questions to get an answer to our aim, how the foster homes and the social workers experience the organization of the foster care in the Social Service as an impact of the cooperation, what does the foster homes and the social workers experience as a important fact of a successful Placement and finally, how does the foster homes and the social workers experience the supporting and controlling contact that is between them. To get our results we based our study on interviews whit four foster homes and whit four social workers. The analysis was based on one theoretical perspective, Skaus (2007) analytical approach for power and help. As a conclusion we have found out, that the organization of the Social Service has significance for the contact between social workers and foster homes.

The purpose of this study was to examine in which way personnel who work with LVM approach their client?s integrity, autonomy and their participation in decision making. We used a semistructured interview when we interviewed three social workers, one Placement secretary and four care personnel who work at institutions for LVM. In the theoretical approach of this study we used the total institutions and the user influence by clients. The study has shown that personnel?s considerations to their client?s integrity, autonomy and participation in decisions are a convoluted problem.

The aim of this study was to learn how students in specialist nurse education with direction towards nurse anaesthetist experienced tutorial given during their specialist Placement.  The chosen method of the study was qualitative interview with phenomenological approach. Twelve nurse anaesthetist students were interviewed about their experiences during their Placement at operation wards. The interviews were transcribed and analyzed according to Giorgios (1985) analyze method. The result showed that the students considered that a well functioned tutorial was essential for a successful clinic Placement. The tutorial considered as satisfactory if the student and the tutor managed to have good communication and a good relation with each other.

What impact and effects are created by the Placement of an international ranking? Could it be that a top rank is detrimental to an entire country's efforts to fight corruption?This bachelor thesis in political science is about Swedish corruption. In essence, so questioning the Transparency International's indexed rankings that placed Sweden in third place. Issues concern since if the third Placement has created nonchalance and a careless mentality in Swedish government and in particular in the municipal operations. Research results show that Transparency International's rankings have low validity and low reliability and that the government is not acting sufficiently to prevent and fight corruption.

This paper aims to apply a specific architectural theory onto Lund City Library in order to achieve a better understanding of how the physical concept of the library is affecting our knowledge and our production of meaning; and furthermore how it suggests a certain form of usage. This paper discusses the ways in which architecture is affecting us when we use the library. The paper attempts to answer the following question: ? Which one of Koch?s spatial structures could apply to Lund City Library, and in which ways could this spatial structure be a producer of meaning? The specific architectonical theory used is developed by Daniel Koch in his paper Spatial Systems as Producers of Meaning: the Idea of Knowledge in Three Public Libraries. This theory is the method of the paper as well.

The purpose of this study was to increase the understanding of the phenomenon that there are so many young people placed in institutions in Sweden despite the valuable knowledge regarding the problems and risks of doing so. The questions that follow in the essay were what guided the social workers to choose institutional Placement for youngsters. It went on to also ask if this knowledge could contribute to an increased understanding of why there were so many young people placed in institutions despite the criticism from scientists. To accomplish the goal of the essay, former science in the subject was reported and six social workers within social services were interviewed. The material of the interviews was analyzed with help from the theory of human service organizations, street-level bureaucrats work situation and the new institutionalism.The result of the investigation showed that the social workers choices to place young people in institutions is guided by specific work and organizational factors connected with a belief in the helping function of the surroundings.

During the last two decades, temporary staffing has been the fastest growing industry in Sweden. The latest development within this industry is the integration of third-party providers of temporary staffing. Client organizations outsource the process of recruiting temporary workers to intermediaries with procurement management expertise. The concept is called Vendor Management Services (VMS) and aims to standardize decision-making and lower costs through improved efficiency. However, studies have shown that VMS intermediary functions have negative impact on Placement matching.