AbstractIn this thesis we aim to extend the current theories about a concept called Persona. A Persona is a model of a user, mostly based on qualitative research and made with such accuracy that it to some extent can be used as a replacement of a real user in a development process and as a communicative tool. We will present a way of constructing this Persona without meeting the actual users and follow up with interviews from the organization using them. This will lead to a model over the process of introducing Personas as a concept in an organization,previously not familiar with the concept. The model is adapted to also work for projects and organizations where the concept is already known..

Involving prospective users in a development process is important. This makes it easier to make a more usable product. This thesis is about developing an intranet targeting a school and focus is aimed towards intranet usability.The reader is given knowledge into how to design and implement an intranet using Persona. Design and develop by using Persona is difficult when there is a group with large variety of knowledge, age and technology interest, so as in this case. Persona although always helps during the development phase because of the strong links to the Personas that are created, which gives developers a constant reminder of the end users of the system.The thesis describes how information is collected and processed.

This essay is a contribution to the process of reconstructing the meaning of a concept that has been long forsaken and somewhat forgotten. It examines the way in which the Swedish nobility perceived the politically active peasantry during the 1740s as an expression of the prevailing political culture of the period. The aim of this study is thus to understand a bygone world of thought that once existed in a very turbulent political culture. I focus on the words formed and articulated in the halls and rooms of the Swedish estates by which the thoughts, opinions and power of the Swedish government came to the fore. In doing so it is possible to say something about how the nobility, in their relationship with the peasantry, constructed an object which represented their perception of the Swedish peasant and what this meant.

AbstractAim: The aim of the study is to analyze ten different columns written by Linda Skugge, in order to see what kind of rhetorical means she uses to get her message across. It is also to examine if, and to what extent, these means are of female nature, and to see what kind of Persona Skugge uses in order to be trustworthy.Method: Rhetorical analysis of ten columns written by Linda SkuggeMain results: The study has shown that Skugge´s rhetorical strategies differ from the ones recommended in theories about female speech. Skugge writes with a lot of character and emotionally based arguments, which, according to the theories, is more of a male way of speaking. Skugge gives an impression of being strong, competitive and offensive in her character, but also reveals that her role is consciously chosen in order to receive respect and to gain power.Number of pages: 42Course: Media- and Communication studies DUniversity: Department of Information science, University of UppsalaPeriod: Spring 2005Tutor: Amelie HössjerKeywords: rhetoric, rhetorical analysis, feminist studies, Persona, Linda Skugge.

The purpose is to improve IKEA´s understanding of how their target group of 12 to 18 years old boys and girls thinks when they visit the showrooms in the department stores. What make them enter the showrooms? Is it the colours, the furniture or the whole concept? How are they inspired to furnish their own room? Do they get ideas from the showrooms or are they looking for a specific furniture? These types of questions have increased young people´s interest for design and decoration over the last decade. It transpires with help from an article written by Vittorio Girotto and Michel Gonzalez how children are influenced in an early age by their own temperament and their natural surroundings. Children reasons and acts according to what they believe adults would have done in a similar situation.The methods that have been used during this project are interviews, surveys, observations, hypothetical Persona, Persona and ABL (IKEA´s own method).

Marknaden ser inte likadan ut idag som den gjorde fo?rr. Kunden vill inte la?ngre la?ta sig styras utan har ista?llet, i allt sto?rre utstra?ckning, sja?lv bo?rjat styra. Detta la?gger allt sto?rre vikt vid ma?lgruppen.

The research on Ingmar Bergman is comprehensive, however, there is one aspect of his artistry that has been regrettably neglected ? his use of music. Music always played a huge part in Bergman?s life, and it was also a great source of inspiration. The music was a structural component in the creating process and he often referred to his films as pieces of music and his actors as musical instruments.

Den här uppsatsen har utforskat och skapat ett visuellt designspråk för datorförstärkta landskap i Astrid Lindgrens bygd. Uppsatsen ingår i ett pågående forskningsprojekt som heter Datorförstärkta landskap i Astrid Lindgrens bygd, som pågått sedan år 2010. Det är ett forskningsprojekt som National Center for Outdoor Education (NCU) i Vimmerby har tillsammans med Linköpings universitet. Den här uppsatsens roll i forskningsprojekt är att ta fram ett visuellt designspråk för datorförstärkta landskap i Astrid Lindgrens bygd. För att kunna göra detta behövde designern i den här uppsatsen ta reda på vilka kriterier denna applikation ska ha, vilken som är den tänkta målgrupp och slutligen även möta uppdragsgivarens krav.

By using contemorary work-theory this thesis aim to show how Yarden. En bera?ttelse, puts into play the circumstances of precarian work, circumstances that have gender political as well as identity political overtones. It tries to show how the idea of ?class-jouney? is used as a conciliatory element.

This essay examines the epideictic genre by using qualitative method to analyze acceptance speeches from the Swedish Grammy awards. These speeches and their speakers are often described as rhetorically mediocre and there seems to be a notion within the music community that an acceptance speech is Personal and without deeper meaning. From a functionalistic perspective on genre, these speeches can be seen as working together with other genres that carry information about the winners. Why would skilled performers who know how to entertain an audience choose to repeat rhetorical mistakes? This essay uses different perspectives on rhetorical situation and genre as well as multimodal analysis of verbal- and nonverbal communication, to argue that these particular speeches in this particular situation come with their own set of expectations and values that the speakers have to acknowledge if they are to meet the epideictic purpose: To unite the audience around common values and create an enjoyable collective memory.

This paper examines dialect as a rhetorical means of persuasion. A survey containing inquires about four different Swedish dialects have been handed out mainly in Södertörn University and Stockholm University, in order to research the values and connotations of theese dialects. The four chosen dialects are as following: Göteborgska, Stockholmska, Norrländska and Skånska. The results of the survey are processed and compiled to see which attitudes these values and connotations may indicate to each dialect. These attitudes and values are then discussed in correlation with five rhetorical theories: Attitude as a means of persuation, Ethos, Persona, Rhetorical Agency and Pierre Bourdieu?s theory of Field and Habitus.

Den här uppsatsen har utforskat och skapat ett visuellt designspråk för datorförstärkta landskap i Astrid Lindgrens bygd. Uppsatsen ingår i ett pågående forskningsprojekt som heter Datorförstärkta landskap i Astrid Lindgrens bygd, som pågått sedan år 2010. Det är ett forskningsprojekt som National Center for Outdoor Education (NCU) i Vimmerby har tillsammans med Linköpings universitet. Den här uppsatsens roll i forskningsprojekt är att ta fram ett visuellt designspråk för datorförstärkta landskap i Astrid Lindgrens bygd. För att kunna göra detta behövde designern i den här uppsatsen ta reda på vilka kriterier denna applikation ska ha, vilken som är den tänkta målgrupp och slutligen även möta uppdragsgivarens krav.

The study is aimed at investigating the images of God, or how God is percepted, that is beingpresented in the artistic work of Ingmar Bergman, and how they differ from each other. The filmsthat are being analysed in this study is The seventh seal (1957), The Magician (1958), Through aglass darkly (1961), Winter light (1963), The Silence (1963), Persona (1965) and Cries andwhispers (1973).To examine the images of God that are being presented throughout the scope of the study Iam mainly using common cinematic theories that are presented in James Monacos How to read afilm (2000) and Louis Giannettis Understanding film(1993) which basically are structuralistapproaches to discussing film as a language and interpretation.I am studying each movie as it is presented to us, the viewers, and only speaking of the film.I am also looking into Ingmar Bergmans Personal life, not to examine if he was a Christian believer,but for clues to interpret themes, characters and the event taking place in each of the films. Thestudy is investigating the series of films as a connected unity, a connected unity that explores therelationship of God and mankind as it is presented in the films.The result of the study is that the image of God presented in the films of Ingmar Bergman isa God that moves from the transcendent sphere to the immanent sphere, a God, or ?the Holy? thatover the years transforms into something materialistic. This new God, or holiness, is something thatexists in the interPersonal relations of mankind in the latter work of Ingmar Bergman..

Filmen är ett medium som knyter samman filmskapare, filmskådespelare, medier och åskådare med varandra i intrikata relationer. Filmbolag producerar och auteurer skapar filmer, skådespelare medverkar i filmerna, medierna marknadsför såväl filmerna som filmskådespelarna och åskådare ser filmerna. Filmskaparen behöver åskådare för att kunna tjäna pengar eller bli omtalad, och behöver filmskådespelare för att få åskådare till sin film. Filmskådespelaren i sin tur behöver åskådare för att bli berömd men det kräver att det finns en film som åskådarna kan se. Skådespelaren är således beroende av det finns filmskapare.Åskådaren behöver filmskapare för att kunna se film men frågan är vad åskådaren behöver filmskådespelare till? Det är idag fullt möjligt att göra filmer utan skådespelare som fysiska aktörer på filmduken.

Det har blivit allt mer populärt på senare tid med inredning av hemmet, och det finns idag stora möjligheter med virtuell 3D, vilket gör projektet relevant för tiden vi lever i. Projektet handlar om att skapa en första prototyp av en möblerbar 3D-miljö med tillhörande användarvänligt gränssnitt som ska kunna användas i Mios varuhus. Prototypen bygger på två demofilmer av applikationen där gränssnittet och användarens interaktionsmöjligheter har visualiserats i en vanlig skärm, och 3D-miljön i en 3D-skärm, dessa har sedan synkats med varandra för att ge ett helhetsintryck av applikationen. Gränssnittet skulle vara så pass användarvänligt att Mios kunder själva skulle kunna använda applikationen och med hjälp av speciella 3D-skärmar och renderingstekniker skulle miljön framstå som verklig. Projektet startade med en förstudie, med intervjuer och research.