With inspiration from Bitzers situational analysis a phenomenografic method has been used, influenced by Brown & Levinsons´s theory of politeness, to find Perceptions concerning constraints (in Bitzer´s sense in his model of the rhetorical situation) in Internet-based communication. Based on three qualitative interviews, this essay has found that the Perceptions are closely linked to views of what constitutes formal and informal contexts, varying due to the gender or age of the informant. Netspeak is not considered appropriate, with some exceptions, in any formal situation. However, the Perceptions regarding decorum in informal situations differ in nature, based mainly on what kinds of associations and connotations are produced by elements found in netspeak. Since Perceptions regarding informal situations vary, there is a large risk of misunderstanding, which this essay aims to survey..

The purpose of this study is to investigate and describe the variation in Perceptions of demands and expectations of study performance among a group of students at an upper secondary school. The study is inspired by a phenomenographic approach in which variations in Perceptions of a phenomenon are of importance. Twelve students at a science program participated and were interviewed in groups of four. The results show that among the students there are several different Perceptions of the demands and expectations to perform they felt present in their lives. The most important result is that it is the students' own demands and expectations on their performance and study results that are seen as the most demanding..

First objective: To bring forward managers? Perceptions of the underserved consumers in emerging markets. Second objective: To reveal what implications managers? Perceptions of underserved consumers in emerging markets provide for branding in these markets. Our study indicates that managers? Perceptions are still lacking consumer insights within five elements (value, loyalty, purchasing power, consumers and consumption).

The aim of my thesis was to examine if educators need to be critical of what they read to the children from a gender perspective. I examined how picture books depict gender and if the books enhances or breaks perception of gender roles. I also examined educator?s perception of gender and if they think picture books can affect children?s Perceptions of gender, but also what educators think about gender equality through picture books. The study is based on analysis of five picture books and interview with five educators.The results of analyzes showed that picture books are stereotyped and enhances Perceptions of gender roles.

This project in an in depth exploration about the basics of creating space in the form of an experimental investigation using my own Perceptions as reference. Within a method, especially outlined for the project using descriptive words of opposites, my interpretation of the words has been formed into models of rooms. Four workshops with restrictions and rules acted as a platform for the striving towards the aim of a wider understanding of how space can be experienced. Through analysis I have formulated the different parameters influencing space itself and my Perceptions of it. During the project a language for visualizing the interpretations of a room has been further evolved.

During the last ten years, PIRLS and PISA have evaluated the reading levels of children and youth around the world, sometimes with grim results. The Swedish evaluation show a constant decline in reading comprehension, and Sweden, which from the start produced one of the best results in the world, have plummeted to the bottom of the ranks. The librarians of the public library have extensive experience of working with different projects engaging children and youth in reading, and so they have a major part to play in this matter. Consequently, the aim of this study is to examine and describe the different Perceptions the public librarians have of these projects. Four research questions were formulated, each focusing on the Perceptions regarding different aspects of the reading promotion projects.

This study sets out to research the effects of Perceptions regarding teacher education as well as the teacher profession in general amongst college students studying to become teachers. The aim of the study is to get a better understanding in what Perceptions that constitutes the foundation of the aspects that may affect the students of education by interviewing students about how they perceive their education. The study relies on a sociocultural perspective to analyze the data as well as justify the relevance of the study. The method for researching this will consist mainly of interviews and literature studies. Four students of education, where two are Swedish and two are Finnish, will act as the main source of empiric information.

This study aims to look at female executives? view of their leadership in the male-dominated construction industry. The study is  qualitative and focuses on the respondents' subjective Perceptions. We have conducted six interviews with women in different companies whose positions within each company varied. Using theories of subjectivity, emotions, impression management and organizational structures, to support the analysis conducted, this study shows that there are obstacles for women in the industry, but it also shows that it  seems to be facing a brighter future.

The aim of my thesis was to examine if educators need to be critical of what they read to the children from a gender perspective. I examined how picture books depict gender and if the books enhances or breaks perception of gender roles. I also examined educator?s perception of gender and if they think picture books can affect children?s Perceptions of gender, but also what educators think about gender equality through picture books. The study is based on analysis of five picture books and interview with five educators.The results of analyzes showed that picture books are stereotyped and enhances Perceptions of gender roles.

Background: At this present moment, one of the largest changes in the Swedish employment market is occurring, as the people born in the 1940's are retiring. The Generation Y, people born in the 1980's, will enter. Will this have an affect on motivation and leadership, and in that case, in what way Aim: The purpose of this essay is to investigate whether or not Generation Y (born in the 1980's) has an effect on the Perceptions on how to lead and motivate employees. Based on research and our empirical results from qualitative interviews at one of Sweden's largest banks, our research questions are:1. Are executives' and employees' Perceptions regarding Generation Y in line with previous research 2.

With inspiration from Bitzers situational analysis a phenomenografic method has been used, influenced by Brown & Levinsons´s theory of politeness, to find Perceptions concerning constraints (in Bitzer´s sense in his model of the rhetorical situation) in Internet-based communication. Based on three qualitative interviews, this essay has found that the Perceptions are closely linked to views of what constitutes formal and informal contexts, varying due to the gender or age of the informant. Netspeak is not considered appropriate, with some exceptions, in any formal situation. However, the Perceptions regarding decorum in informal situations differ in nature, based mainly on what kinds of associations and connotations are produced by elements found in netspeak. Since Perceptions regarding informal situations vary, there is a large risk of misunderstanding, which this essay aims to survey..

Sammanfattning: I detta arbete har jag undersökt det långtråkiga och den vardagliga flykten från det. Min inställning till det långtråkiga i detta sammanhang är att det innehåller något gåtfullt och intressant. Undersökningen utgår från intryck från tre olika miljöer: köpcentrat, torget och sammanträdet. Intrycken har antecknats enligt den metod George Perec använt i Ett försök att uttömma en plats i Paris. Med utgångspunkt i intrycken från dessa platser har jag tillverkat tre halssmycken.

The purpose of this thesis is to investigate how students relates to and perceives the schoolswork with the value base. To answer my purpose has been two studies conducted. The first study aimed at finding out students' Perceptions regarding the content and concretization of the value base and on their Perceptions of participation and retention of this work. This study was conducted using a questionnaire survey.The second study has aimed to highlight the approach embodied by the schools' plans and treatment plans. This sudy has been conducted trough a review of policy documents available on the websites of education departments, municipalities and schools.

The purpose of this essay was to examine the packaging design´s communications related to the colloquially brand's symbolic capital and how they became meaningful through experience and Perceptions that led to the identification processes in the consumer society. There were eight interviews of snuff users who became my main collections materials. My theoretical framework was discourse psychology´s emphasis on language and Bourdieu´s concept provided important tools in the analysis of the material.I could highlight that packaging design and the brand had influenced the informants and given them symbolic beliefs and what it meant to sniff a certain brand. Color, brand awareness and price were crucial in choosing where the informants attributed themselves the cans symbolic values to their identity. It could be inferred high and low status Perceptions based on stereotypes in the design itself..

ABSTRACTTitle: Teenagers and their perception of fashion brands (Ungdomar och deras uppfattningar om modevarumärken)Number of pages: 42Author: Louise KindblomTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala universityPurpose/Aim: To achieve a deeper level of knowledge and a better understanding of high school teenager`s perception of the three fashion brands Gucci. H&M and Canada Goose and too distinguish potential gender related differences in their Perceptions.Material/Method: A questionnaire about fashion brands delivered to three schools in the Stockholm area.Main results: Teenagers Perceptions of the three fashion brands Gucci, H&M and Canada Goose are more different than similar. This differences in teenagers Perceptions are discernible in a comparison between the most usual and unusual associations that are related to each of the brands. Gucci is associated with success, wealth, excitement and uniqueness. H&M is for example seen as earth-bound and has in a comparison with the other brands reached the highest level of positive associations.