x.

The presence of nostalgic emotions during consumption is often seen as something purely positive to a product. To evoke these emotions has become a very common tool in marketing and advertising. Paradoxically very few studies have focused on the effects of Nostalgia. The purpose of the thesis has been to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory.

Many perceive a boom in Nostalgia and what is retro, especially within the marketing discipline. This thesis studies how Nostalgia functions in the advertising context and aims to shed light on which effects there are from Nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as Nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between Nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

Many perceive a boom in Nostalgia and what is retro, especially within the marketing discipline. This thesis studies how Nostalgia functions in the advertising context and aims to shed light on which effects there are from Nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as Nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between Nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

This essay is a case-study of a phenomenon called ?ostalgie? which could be described as GDR-Nostalgia. ?Ostalgie? is a compound of the two German words ?ost? (east) and ?Nostalgie? (Nostalgia.) It is, like a similar phenomenon referred to as ?communist Nostalgia?, a type of Nostalgia. However, if one were to define ?ostalgie? as ?communist Nostalgia? important aspects of the phenomenon would be left out.

This study is focused on some individuals' experience of the concept of culture in their everyday life. Some questions about culture were asked to some persons living in a small village in the isle of Gotland and some persons in the capital of Sweden, Stockholm, in the autumn in 2007 in a field study.The study showed that peopele tend to shape their own life world in the continuous activity in their near surroundings, in the garden and in reading literature and listening to music. There were some differences in the life world depending on where they lived,  in the country side or in town. Urban life has more offers as to popera and theatres but negatively more violence and stress.A study of literature on the ethnological concept of culture is included. The answers of the individuals also led to different topics such as Nostalgia, mind, fear, feelings, body and soul which were enlightened by scientist from the respective fields..

The memory of expulsions among the expelling groups has been fairly studied, and has potential to create new conflicts. This qualitative study uses in-depth interviews to describe the memory of the 6-7 September events and the Greek minority in Istanbul among a group of Turkish descent people living in Beyoglu, Istanbul. Further the study compares the memory with the written history and explains why the memories of the past are shaped according to the present. The Greek minority of Istanbul are remembered in words of friendship and neighbourliness, but these memories are rather a Nostalgia of the past for present needs than an image of the past itself. The memories of the events among the studied group are dominated by the general destruction occasioned by the riots but tend to contradict the violence towards the Greek minority.

When the Soviet union collapsed at the beginning of the 1990s, a democratization began to develop. During the Jeltsin years, democracy in Russia was developing steadily, but since Putin became president at the turn of the century it has started to move back towards authoritarian rule. The purpose of this study is to explore the reasons for why the democracy in Russia never became consolidated and to understand why the country again has moved towards an authoritarian rule, like the one during the Soviet union.In order to fulfill the aim of this study, two theories were used. These were Linz and Stepan's consolidation theory, about the five arenas that have to be developed, and Samuel P. Huntington's theory about authoritarian Nostalgia.

I det här arbetet undersöker vi hur retrotrenden påverkat digitala spel. Vi undersöker hur retro blivit en erkänd stil och varför den har blivit det. Vi undersöker dess koppling med nostalgi, hur nostalgi fungerar och varför man kan tänkas vilja använda sig av det när man ska utveckla ett digitalt spel. Retro är inte ett fenomen som är medie exklusivt till digitala spel, vi undersöker hur retro verkar i andra medier och hur medierna blandar retroelement med varandra. Det är inte ovanligt att samtida digitala spel influeras av retrospel eller rent av utvecklas i syfte att bli ett nyproducerat retrospel, detta är något som vi gestaltar i vår produktion av ett digitalt spel.

I det här arbetet undersöker vi hur retrotrenden påverkat digitala spel. Vi undersöker hur retro blivit en erkänd stil och varför den har blivit det. Vi undersöker dess koppling med nostalgi, hur nostalgi fungerar och varför man kan tänkas vilja använda sig av det när man ska utveckla ett digitalt spel. Retro är inte ett fenomen som är medie exklusivt till digitala spel, vi undersöker hur retro verkar i andra medier och hur medierna blandar retroelement med varandra. Det är inte ovanligt att samtida digitala spel influeras av retrospel eller rent av utvecklas i syfte att bli ett nyproducerat retrospel, detta är något som vi gestaltar i vår produktion av ett digitalt spel.

Filmbolaget Pixar har under de senaste femton åren legat först med att producera datoranimerad film. Bakom utvecklingen av den animerade filmen finns en tro på att kunna förändra. Jag vill i min uppsats se om idéer som dessa framträder i filmerna. Som utgångspunkt har jag använt Karin Johannissons bok Nostalgia, där begrepp såsom nostalgi och modernitet diskuteras. Dessa begrepp har jag sedan använt i min undersökning.

In a time where many Asian metropolises experience an expansive development new urbanconditions are created and the already existing disappears or being replaced. Asian cities develop ata pace that is unprecedented in our history and which, through a western perspective can seemharsh. By focusing on an urban complex in Chengdu, capital of the southwestern province ofSichuan China, the study asks; is it possible to see this rapid urbanization from another perspective?The study examines the local and global dimensions of Raffels City, and how concepts such asNostalgia and authenticity, related to the city, can be understood in an urbanization that is so markedby massive demolitions. The study shows that these concepts can be expressed in several ways, andthat an awareness of them does not necessarily control the view of the city..

The purpose of this two years master´s thesis in Archive, Library and Information Museum science is to examine the ideas about children and childhood which have an influence on the storytime at public libraries. The material on which this thesis is based, is a methodbook which is aimed to develop the storytimes and those picture books that are recommend in the methodbook. The theoretical points of departure are discourse analysis and childhood sociology. The concepts of being and becoming are frequently used when analyzing the methodbook. Other theoretical points of departure are the combination of narratologi, semiotics and hermeneutics, which are also used when analyzing the picture books.The result indicates that the storytime, recommended in the methodbook, is based on the idea of a timeless culture of childhood - where the "modern child" including the media used today - is left out. Concepts as Nostalgia and pedagogy are tightly connected.

The purpose of this thesis was to examine the relationship between feelings and visualizations of climate change. A case study was done on visualizations of climate change from a web page concerning climate change published by the Swedish newspaper Expressen and from the American photographer Gary Braasch?s web page ?World view of global warming?. The thesis is based on the article ?Emotional anchoring and objectification in the media reporting on climate change? by Birgitta Höijer.

The purpose of this two years master´s thesis in Archive, Library and Information Museum science is to examine the ideas about children and childhood which have an influence on the storytime at public libraries. The material on which this thesis is based, is a methodbook which is aimed to develop the storytimes and those picture books that are recommend in the methodbook. The theoretical points of departure are discourse analysis and childhood sociology. The concepts of being and becoming are frequently used when analyzing the methodbook. Other theoretical points of departure are the combination of narratologi, semiotics and hermeneutics, which are also used when analyzing the picture books.The result indicates that the storytime, recommended in the methodbook, is based on the idea of a timeless culture of childhood - where the "modern child" including the media used today - is left out. Concepts as Nostalgia and pedagogy are tightly connected.