The intension with the thesis is to investigate how mass communication is adopted as a strategy to increase the membership activity within religious communions in Sweden. In the years past it has shown a decreased activity within religious communion, deliberate strategies have been missing and efforts on resources for less effective strategies have been made. The study has been carried out through a review of existing theory within the field of subject, communication within religious communion and the use of mass communication within religious communion. The Swedish church was chosen as a case, where three persons were interviewed. The result from this study shows that the Swedish church communication operates on several different levels: these are detached and self-determinate.

Syftet med detta arbete är att ur ett journalistperspektiv visa vilka komponenter som god journalistik med dennaturvetenskapligt orienterade forskningen som bevakningsområde består av. Arbetet fokuserar på massmedierna som agendasättare och frånser de kommersiella aspekterna av verksamheten..