Previous studies have pointed out the potential risks involved with targeting Homosexual consumers by using ads with Homosexual imagery in mainstream media. Many of these studies have indicated that there may be drawbacks with exposing heterosexuals to these kinds of advertisements. The purpose of this paper is to investigate whether this is true for all groups of heterosexual consumers. An experimental study was carried out to examine the effects of explicit Homosexual imagery on a heterosexual group with a generally positive attitude towards Homosexuality. Empirical evidence suggests that Homosexual imagery does not elicit any negative reactions among these heterosexual consumers.

This thesis has focused on the construction of Homosexual parenthood in Swedish law and preparatory work. The purpose was to describe the norms about legal parenthood and examine if and how Homosexual parenthood was included in the normative parenthood. The study was jurisprudential and based on methods such as sociology with a juridical focus and critical discourse analysis of the juridical texts. The theoretical framework was the critical discourse analysis as well as a queer perspective, both influenced by social constructionism and a poststructional theory. The conclusion of the study is that parenthood is described from what is presumably best for the child, which is two parents of different sexes and biological origin.

The purpose of this study was to explore the experiences of being a Homosexual immigrant in the Swedish society. Our questions were how the interviewed Homosexual immigrants experience being treated by the people in their surroundings and how they are influenced by their attitudes. We also wanted to know what kind of thoughts they have about affiliation considering origin and sexuality, and what positive and negative aspects they experience from the combination of being both Homosexual and immigrants.To get the answers to these questions we used a qualitative method and interviewed seven Homosexual immigrants between the ages of 25 and 40 years. We then compared our material with earlier studies of the living situation of Homosexual immigrants in Sweden, Denmark and Norway. We also linked our findings to Goffman's stigma theory and to heteronormativity.The main result was that the combination of Homosexuality and immigrantness can result in various difficulties.

The thesis aims to study how rainbows families are being treated by the authorities and the surroundings. It focuses on how Homosexual parents are met in society. Although, Homosexuals have the legal right to have a family and enter into marriage, the social norms are still far behind and rainbows families are seen as ?the others? and abnormal.  Earlier researches have been studding how the authorities still assumes that every family are living in a heterosexual family constellation. By this assumption they exclude families who are not living in a heterosexual family.

Purpose This thesis tries to create an understanding of how male Homosexual entrepreneurs, both as persons and as a concept, relates to the fact that entrepreneurship, as well as the society as a whole, is heteronormative. Moreover, it examines by what methods the male Homosexual entrepreneurs cope with the seemingly paradox of a Homosexual man who also is an entrepreneur. Method The method has been qualitative from a social construction-point of view. We have made semi-structured interviews with nine male Homosexual entrepreneurs and structured the findings from the interviews with a computer programme and mind mapping techniques. We have compared the structured findings with theories, in an abducting manner, to find out an answer to the purpose of this thesis.

In our study we examined recurrent patterns and changes in the representation ofHomosexual persons in Swedish daily newspapers 1987, 1997 and 2007.We analysed articles about HIV-infected persons and articles with a view to portray thelife conditions of gay and lesbian persons from the three different years. We chose toonly analyze news articles that intend to represent real human beings, which mean thatwe did not analyze reports that only reproduce abstract knowledge from authorities.With analytical tools from semiotics and discourse analysis we identified some recurrentpatterns in the representation of Homosexual people. We found that a recurrent pattern inthat when Homosexual people are seen as groups, they are described as deviant,discriminated and some times as a threat. When portrayed as individuals the nonanonymouspersons appear in articles and pictures as normal, strong and healthy. Lesbianwomen are not represented in the articles from 1987, but in articles from 1997 and 2007they appear as unhappy when single and happy in a relationship.The results also showed some interesting differences in news representation ofHomosexual persons between the three investigated years.

The aim of our study was to examine how Homosexual and heterosexual men and women are represented in the Swedish magazine QX, a magazine for gay, bisexual and transgender people. We wanted to find out what kind of roles the persons in QX appears in, and inquire the relationships that exist between them.We analyzed the texts in twelve magazines, from December 2008 to November 2009, in order to get the most current results as possible. We used a discourse analysis, with focus on identities, relationships and the representation of the world. Representations, gender, hegemonic masculinity and stereotypes have been significant theories to analyze our results.The results showed that the successful gay man is the most important person in QX. He is the perfect masculine macho fagot, who is highest in rank.

We believed that knowledge organisation of manga and manhwa with Homosexual (including lesbian) themes might be a challenge for Swedish public libraries. One of the reasons for this is that these themes in manga and manhwa usually occur in genres not directed towards an LGBTQ (lesbian, gay, bisexual, transgender, queer) audience. To see how Swedish public libraries treat such titles and why they treat them as they do, we examined a selection of public libraries, their collections, acquisitions, cataloguing and shelving of relevant titles. The theory used is mainly Grant Campbell?s binarisms, subject access to LGBTQ literature and critical analysis of knowledge organisation.

The purpose of this study is to identify and make attitudes among social workers towards Homosexual and bisexual people visible, examine how these attitudes relate to their actions in their professional role and how these attitudes and actions can be understood by theories of heteronormativity and power. The study is a cross-sectional quantitative survey in the form of a questionnaire completed by social workers. The result shows that there are two groups among the social workers. One larger group that reproduces a norm of acceptance toward Homosexual and bisexual people and one smaller that reproduces a heterosexual norm. This reproduction of heteronormativity increases the risk for Homosexual and bisexual people to be made invisible and treated more negatively in contact with social workers, which in turn can lead to worse health among the clients..

AbstractThe purpose of this study is to investigate how seven Homosexual men in the age between 18 and 26 years experience openness with their sexuality in Stockholm. We wish to investigate how these men experience and handle their everyday life in a community characterized by a heteronormative foundation. We will focus on how they handle their openness in an urban environment and if they experience any limitations dependent on the situation or surroundings they live in, and also how they handle these situations. The study is hermeneutically inspired where seven life story interviews are analyzed within the theoretical frameworks provided by Connell, Goffman, Foucault and Queer theory.The results show that the respondents? openness varies depending on a variety of factors where surroundings, situations and previous experiences are influential.

Groups that are often referred to as being dismissed in society in general is by some aspects also considered being so in political arenas. A recent compilation of existing research over structurally based objections of gaining power and positions within Swedish parliamentary politics highlight a lack of research considering whether sexual orientation could be such a discriminatory basis. Using a queer theoretical approach, and drawing on concepts such as heteronormativity and homophobia, the principal aim of this essay is to illuminate aspects of local parliamentary political areas where discrimination on the grounds of sexual orientation become relevant. In order to do so six in-depth interviews with Homosexual politicians have been conducted. Finding a queer potential in certain ideological parliamentary political environments that enable Homosexual politicians to be open about their sexual orientation, it still relies upon the individual to be confident enough not to interpret the political context as homophobic and heteronormative..

New family stuctures are constantly emerging in society. Are these changes mirrored in foster care practice? The aim of this study was to explore to what extent Homosexual families are represented when a child is given a foster home. The nuclear family has throughout history been assured a stable position both in society as well as in the foster care practice. During the last ten years a Homosexual relationship has been legaly accepted through different amendents and it has also been more integrated and accepted in society.

Inger Edelfeldt (1956) and Bengt Martin (1933-2010) are two Swedish writers of different generations. Both of them did, between the years 1968 to 1983, write about adolescent men coming to terms with their Homosexuality. Edelfeldt wrote two versions of the same story, with slight but significant differences, the main being different implied readers (adult versus adolescent). Bengt Martin wrote about three young Homosexual characters: Joakim, Bengt and Bengt. The story about Joakim is presented as fiction but bears many resemblances with Martin?s autobiography.

The purpose of this essay was to examine how childless Homosexuals (men and women) were looking at family formation and parenthood. The essential questions were how the Homosexuals felt about their own parenthood in the future and about different family constellations. We also wanted to examine how they experienced reactions from the society and what they thought about the current Swedish laws in force of adoption and insemination.We have chosen to work with a qualitative method and interviewed nine childless Homosexual men and women in the age between 21 - 39 years to get some answers about the questions above.The main result from the interviews was that the Homosexuals had the same thoughts like any other future parent but with a more complicated engagement. Even though they some times felt a resistance in the society against Homosexual parenthood it was not a thing that would stop them from getting children..

In this essay I examine how identity is created in William S. Burroughs two early novels Junky andQueer. The theoretic starting points are Lacans psychoanlytic concepts ?ideal ego?, ?egoideal? and the ?superego? and also queertheory as presented by Tiina Rosenberg in her book Queerfeministisk agenda.The examination contains an analysis of how Burroughs creates identity in both Junky and Queer with main focus on the second novel. I look at how the desire in the maincharacter Lee is described and what the desire is aimed at.