Brands are the instruments corporates use to Create and communicate brands reputation. Within the different industries for consumer products intangible assets such as brands are known to have great importance for corporate prosperities. When consumers experiences a specific brand symbolizes best possible value for money, the corporate behind it has managed to Create a unique competitive advantage that should be to its full potential. Strong brands can pose the difference between winning or loosing on the market. Due to this brands should be considered as cost-effective instruments since they help Create financial advantages such as consumer loyalty.

The company GEMS PET Systems produces cyclotrons which is a type of particle accelerator. The cyclotrons Create log files that are analyzed by the company?s employees for different purposes like troubleshooting or installation. The purpose of the project is to with a usage-centered design method Create a paper prototype of a tool that will help the employees to analyze the log files in a more efficient way than earlier.The result shows how the usage-centered design method was used to Create the paper prototype and how the user interface was Created according to human-computer interaction (HCI)..

Todays gaming habits between women and men depends on the age range. Both sexes are playing but how do they Create a character when they have free hands? Are there any differences from a gender perspective? The main purpose is to answer the question: How does women and men Create characters in the computergame The Sims? By looking at the result of four women and four mens Created character and then interviewing them for profound information, we have received data to answer those questions for our study. Data has shown that the men were less personal when they Created a character, used more imagination and took less time to Create the character. The majority of the women Created themselfs or part of themselfs and took more time on details..

My project aims to understand more about the methods used in making woven textiles on an industrial level, and how these tech¬niques can be adapted to Create object-specific pieces. On visiting the furniture fair in Stockholm, I was surprised to see that most of the textiles used for furniture were so similar, despite the variation in the furniture itself. My project is about creating textile patterns that are specific for each piece.The idea behind the process could be used for any product, but the pattern I Created is specifically for the armchair Accent by Yngve Ekström. I wanted to Create the feeling of a pattern moving over the surface of the object and adjusting to it. I worked primarily with differences in density.

The purpose of this thesis is to examine how e-commerce companies work with their relationships to customers. We have conducted a case study of two companies, Koll and Webbshoppen, both active in the e-commerce industry. Our empirical study has shown that it is important for e-commerce companies to Create long-term relationships to their customers, but it can be difficult to Create these relationships since the companies have little contact to the users of Internet. To build relationships, e-commerce companies market themselves through different types of media to Create awareness. It is also essential to be situated high in search engines.

The purpose of this thesis was to illuminate and Create a deeper understanding of how small niche retail businesses within the apparel industry position themselves. We aimed to investi-gate how these small niche retail businesses Create their position and how they communicate these positions to their target market. To be able to investigate the positioning-process within these small niche retail businesses a case study was conducted based on interviews with two respondents from two different companies and observations of these businesses physical envi-ronments. The study indicated that the small niche retail businesses mainly make use of emo-tional aspects and their assortment range to Create their position. To communicate their posi-tion to their target market they mainly use their in-store personal selling and their assortment range..

Uppsalahem, Uppsalas municipal renting company, builds about 250 new apartments every year. Mjölnaren in Kungsängen is a project which contributes with about 130 new renting apartments finished in 2010/2011. This report has lead up to a proposal. Focus lies on how to Create a courtyard on beam joists where shape, style and different types of functions are important elements. The report also brings up ground materials, details, plants, availability and built up plantings. All these aspects together are what Create a well functioning and pleasant courtyard. All through the work with this report I have taken part of the meetings concerning the project.

This study is about the importance of pictures to children's pleasure in reading. The aim of this study was to investigate pupils ' thoughts about the pictures in picture books. I wanted to find out if the pictures in the books are of importance to children's pleasure in reading and why. Also what types of pictures that Create the pleasure in reading and why. Through literature, I see why it is important to read books and how teachers can Create encouraging reading among children.

The Swedish retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged their profitability. Another change that has affected the Swedish distributors is that the behavior and needs of the customers has changed.

Mobile telecom and the Internet are converging, which opens new possibilities for market actors to Create business through the mobile handset. At the same time market experts are predicting that mobile operator?s existing dominance in the telecom market will in the future decline as new technology such as VoIP and services will erode the operator?s traditional revenue model. This implies that mobile operators will need to rethink their dominant business logic to Create new value for their customers. Mobile operators are aiming to expand their existing revenue model through advertising in the mobile handset and are searching to Create new business models that evolve advertising sales.

The Swedish retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged their profitability. Another change that has affected the Swedish distributors is that the behavior and needs of the customers has changed.

The aim of this project was to Create an interior design for a children?s hospital patient room with the concept to adapt the room for the wide target group from 0-18 years of age. The analysis in the project is based on the hospital ward 322 at Drottning Silvias Children?s and Youth Hospital in Gothenburg. It?s an oncology ward where the children are very sensitive for infections and therefore need to be isolated in their rooms for 3-4 weeks.The main goal for the project was to Create a room that works as a template and gives the people who lives in it the opportunity to Create thier own room based on the personal things they bring into it, and how they decide to furnish and use the room.The result of the project is a template room with fixed furniture that can be transformed due to screens in the room.

My goal with this Project was to Create four pictures which de¬scribed four different emotions. The purpose of the project was that the pictures would be placed in a psychology department and they could use them as a starting point for a discussion about the patients? emotions. My personal purpose was that I wanted to Create pictures in scale 1:1 in an analogue fashion, and try to learn more about how people see and feel about pictures. What kind of thoughts can a picture give you? Can I Create a picture which can be used as a platform for a discussion? Can I make a picture which describes an emotion? The making of the pictures started with developing ideas and then I took photographs of my friend Joel, in different situations and moods, which I used as reference for my paintings.

This report describes the development of an application in collaboration with Designingenjörerna AB. The company has worked for a long time with a community platform and they required an application where users can Create their own unique profile representations, called Avatar Creator. An Avatar Creator is computer based application, which makes it possible to Create a virtual character. The problem area behind this is that, large websites require a lot of administrative work when people upload profile pictures on different community pages. They can contain abusive material or pictures of other people rather than those who Created the profile.The questions in this report are, how can an Avatar Creator help user to get a unique profile of himself? What are the advantages and disadvantages of an Avatar Creator? How to Create a user-friendly application?To understand how an Avatar Creator works and get ideas to Create an application, exiting Avatar Creators were reviewed on the Web.Collaborative work with Designingenjörerna AB was done to pin down the requirements for the Avatar creator application.

This project aims to explore how to Create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication. My main question is: How do I Create effective visual communication for an ecological flower shop? The results of this thesis are that there are things to consider when creating a visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based visual identity will be possible to Create..