AbstractThe focus of this essay is the american director Wes Anderson and the use of colour in his films. I also put some focus on colour as a neglected element in film studies, and what has caused this neglect. In my own research, I have analysed three of Anderson's films: Bottle Rocket (1996), The Royal Tenenbaums (2001) and The Darjeeling Limited (2007). To get a broad sense of a films use of colour, I have investigated the colour scheme, the Colours of the costumes, as well as colour patterns. I have also interpreted the symbolism related to certain Colours and then used the results of the analyses to answer the question; "how does Wes Anderson use colour, and in which film is this most apparent?" A very generalizing answer to this question, is that Anderson use colour as a means of signifying the characters' feelings and ambitions, and also their relations to the themes of the films.

The aim has been to investigate and describe how gender-neutral design, concerning typefaces and Colours, can be created. Based on my results I?ve designed a cover for a recipe-book to make it appealing to both women and men. I have been doing my research based on questions such as; Does feminine and masculine design, concerning typefaces and Colours exist? And if so what characterizes it? Does gender-neutral design, concerning typefaces and Colours exist? And if so what characterizes it? Is it possible to design a cover for a recipe-book in a gender-neutral way, concerning typefaces and Colours? The first part of my research consists of a literature study based on keywords such as gender, graphic design, gender theory, typeface, androgynous, visual communication, colour, shape, feminine, masculine, and book design.

The purpose of this master's thesis is to evaluate whether it is feasible to use the panchromatic band of Landsat 7 in order to improve the spatial resolution of colour images. The images are to be used as texture in visual databases for flight simulators and for this reason it is important that the fusion preserves natural Colours.A number of methods for fusing panchromatic and multispectral images are discussed. Four of them are implemented and evaluated. The result is that standard methods such as HSI substitution are not suitable for this purpose since they do not preserve natural Colours. However, if only high frequencies of the panchromatic image are used the resolution can be improved without noticeable colour distortion..

I have written an essay called ?All children are equally worth - A qualitative analysis of how children are produced in KappAhls commercials?.The purpose of this thesis is to do a study of the swedish clothing company KappAhl?s commercials. My purpose is divided into three questions: With which clothing Colours are girls and boys represented in the commercials? Is there any difference in the making of ?non-white? and ?white? children in the commercials? and What is being transmitted in KappAhl?s commercials, where the focus should lay on the clothes?My material consists of three selected video clips from KappAhl?s Youtube channel. The three commercials are named: 1, Back to school, 2, Children?s christmas and 3, KappAhl 3 för 2 på alla överdelar för barn (translation: KappAhl 3 for 2 on all children?s tops).

Colour has encountered to be a significant part in marketing, which advantageously can be used in todays competitive market. Therefore, the purpose of this study is to analyze the Colours varying associations and present ideas how Colours can affect the hotel business. In coherence with the purpose we deveoled the research question, which resulted in following: How can hotels affect their servicescape and identity by the help of colour?The study has a qualitative method that began in an empirical problem that has been tested against theory, which subsequently developed the research question. This implies that our study alternated between induction and deduction.

Colours have been proven to have both a great physical and psychological impact on human beings. This essay investigates the rebranding of 37 Health Care Centers, located in Norrbotten, Sweden, and how 10 interviewees have experienced the new choice of colour on the logotypes of these Health Care Centers.The theoretical framework used in this research process, consists of theories related to rebranding, the communication process, encoding/decoding and Goethe?s Theory of Colours.To gather information about how the 10 inhabitants have experienced the new choice of colour, a semistructured form of interview was used. In addition to these interviews, three people employed by Norrbotten County Council (NLL) were interviewed, to get to know more about the rebranding process and the message behind the chosen Colours of the logotype.Results show that the inhabitants had an overall positive reaction to the new colour choices, but that younger target groups lacked information about the new logotype and the rebranding.Due to these results, recommendations were made that NLL should expand the quantity of media channels to reach these younger target groups, and thereby be able to attract more patients to their Health Care Centers. NLL would also profit from investigating the inhabitants experiences related to the new colour choices themselves, but in a larger scale, to achieve greater knowledge of how to proceed with colour choices in the future..

This assignment is a venture into the use of the concept alchemy in the texts on analytical psychology written by Carl G. Jung. Originally the idea was to compare the blending of Colours in art painting with the Jungian understanding of alchemy. In order to understand the many and it seems differentiated correlations to alchemy in the texts on analytical psychology written by C.G. Jung, I have found it necessary to investigate the history of alchemy in modern Europe and the Egyptian figure of Hermes Trismegistos.

A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, Colours or typography.The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work resulted in the generation of a graphic profile that included a new logo, Colours, decorative elements, fonts, templates for stationery, business card / badge, imagery, and examples of some publications.According to the test which was made to examine the results of the project showed that I was successful and that the new design meets all the requests from the previous questionnaires..

This essay focuses on the pictures in mathematics books for elementary school. The purpose was to see if images in mathematics books for elementary school show traditional gender roles.The aim of the essay has been broken down into following research questions:Vilka färger förknippar de olika matematikböckerna till pojkar/män respektive flickor/kvinnor?How many times were girls/women and boys/men illustrated in the mathematics books?What behavior is associated with masculinity and femininity?Which Colours are associated with boys/men and girls/women in the mathematics books?I used a semiotic image analysis method to study the pictures presented in the mathematics books. The theories in this essay were used to see how society makes girls become girls and boys become boys and in what ways the genders are portrayed in relation to each other. In addition, the theories include the question of whether a specific colour is given to a specific gender? The analysis evidently confirmed that the images in the mathematics books demonstrated traditional gender roles.

This thesis is about cover illustrations of DVD movies as examples of visual communication. I have studied the cover illustrations of the three movies Gran Torino, Secret Window and As White As Snow. My research assignment has been to find out how the cover illustrations of DVD movies communicate in relation to the story. I have also been looking for what makes a cover illustration interesting and if the interest in itself is individually considered or if there are certain general rules regardless of the observer.To reach a conclusion I have been studying components in advertising pictures, visual communication and how the commercial producers use advertising to communicate with the observer. Semiotics, advertising and comparisons between the cover illustrations have been my method for analyze.I have come to the conclusion that cover illustrations are meticulously produced, and that every single part of them is important for the observers? over all impression and interpretation of the cover illustration.

This bachelor thesis discusses three Swedish landscape architects and their plan drawings and illustrations. The landscape architects are from the 18th century, the 19th century respectively the 20th century. The three persons are: Fredrik Magnus Piper, Knut Forsberg and Gunnar Martinsson. The landscape architects are brought up in chronological order in a chapter each where the person?s life, educations and work are described.

The aim of this examination project was to work with the processof making a pattern collection for fabrics. The collectionshould consist of at least three patterns with report measurementssuitable for screen print. I wanted the pattern collectionto be a simple, mystic and colourful collection with a folklorespirit like the popular rural life I experienced during my childhood.The purpose of the project was that I during the working processwould deepen my estethic background to enforce my personalgraphic expression ability and evolve as a pattern designer.I wanted to try to mix my personal view of domestic graphicexpression with another language that I gained in recent years.This I wanted to do in order to find the tools that could helpme clarify and develop my pattern signature.A few of the questions that I had about this project were if thelong scetching phase that I planned would help or damage theproject.I also thought it would be interesting to experiment with Coloursin this project. I wanted to see how far I dared to go inmatter of Colours as well as how the patterns would be visuallyexperienced if I for example reduced one colour or replaced itwith the opposite colour.I thought it was inspiring to work with traditional techniqueswith the Colours. It was only positive that part of the patternstory telling was developed in an unpredicted direction duringthe scetching phase.

The design of packages is something that product manufacturers put great effort on. The package is often the consumers' first interaction with a product and consumers judge the product based on the package. A common way to evaluate a package design is to let respondents look at a package and answer which attributes they think the product has. This paper wants to take this evaluation a step further, i.e. it examines if consumers experience differences in taste between two identical products that have different package designs.

Jag har i mitt examensarbete gjort en kollektion kläder till den fiktiva Madame Brilliant, baserad på färgstarka personligheter som bl. a Anna Piaggi och Elsa Schiaparelli. Slår man upp ?glamourös? i en svensk-fransk ordbok finner man glamourös heta brilliant och det är just glamour mitt examensarbete handlar om, vardagsglamour.Jag har till Madame Brilliant skapat drömgarderoben. De plagg den excentriska kvinnan alltid drömmer om men aldrig hittar ute i butikerna; Färgstarka feminina kappor, klänningar och hattar att bära till vardags.Jag har i mitt arbete lagt stor vikt på färgkombinationerna, därför är stylingen och de små detaljerna mycket viktiga.

Discussions about the sustainable city are now all over the world and many believe that the solutions are merely technical. But what gives the city its character is what is happening in the public places. It is these spaces that bring the people together. Design is the key to sustainable urban spaces. We must produce public places that reflect our society.