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80 Uppsatser om Assortment - Sida 1 av 6

Att öka genom att minska - En kvantitativ undersökning av effekterna vid en sortimentsreduktion

For the last 50 years the amount of available consumer goods has exploded in number, due to improvements in production and technology. The problem is that the overall sales of many categories are stagnant and retailers are unwilling to grant the categories more shelf space. Therefore many categories are crowded with products and hard for consumers to navigate in. The purpose of this paper is to examine the effects of an Assortment reduction on several variables relating to Assortment perceptions, customer satisfaction and store choice. The study was carried out as an experiment with 127 participants.

Vad styr sortimentet hos svenska perennaodlare? : en studie baserad på sju företag i Sydsverige

The purpose of this study is to clarify the most important factors that affect Swedish perennial growers when designing their Assortment. The study describes how herbaceous perennials are produced in Sweden today and try to give an answer to the question how growing method and choice of Assortment are affecting the possibilities of Swedish producers to compete on the market. Seven perennial growers in the southern and western parts of Sweden have been interviewed about their production methods and on what basis they design the Assortment of perennials. During the interviews five factors seem to be the most important when the growers choose which species to grow ? profitability, the characteristics of the species, the sales channel/customer, the growing environment/growing facility and the grower?s interest and knowledge. It is often a combination of these five factors deciding if a cultivar will be grown or not. .

Cultural influences on perceived information structures and assortment varieties - a comparative study of Middle Eastern and Swedish consumers

The purpose of this study was to investigate and compare how and why consumers of different ethnic backgrounds value and prioritize product attributes among food in certain ways. We expected to find culturally bound attitude differences and our aim was to relate those to, and challenge, present knowledge of information structures. Consequently, we also aimed to use this new knowledge of attribute attitudes in connection to Assortment variety theory, as attributes constitute important motives to how consumers perceive variety. A theoretical framework was constructed to suit our purpose and function as an analytical tool, consisting of Culture perspectives, Information structures (product attributes), and Assortment variety. In this thesis we focused on attitudes and consumer perspectives and excluded actual behaviour and the retailing perspective.

Positionering i små nischade detaljhandelsföretag inom klädbranschen

The purpose of this thesis was to illuminate and create a deeper understanding of how small niche retail businesses within the apparel industry position themselves. We aimed to investi-gate how these small niche retail businesses create their position and how they communicate these positions to their target market. To be able to investigate the positioning-process within these small niche retail businesses a case study was conducted based on interviews with two respondents from two different companies and observations of these businesses physical envi-ronments. The study indicated that the small niche retail businesses mainly make use of emo-tional aspects and their Assortment range to create their position. To communicate their posi-tion to their target market they mainly use their in-store personal selling and their Assortment range..

Ett attraktivt snittblomssortiment från perenner odlade på friland :

The production of cut flowers has diminished in Sweden and the remaining growers produce mainly in greenhouses. This situation could be changed if hardy, garden perennials suitable for Swedish conditions were to be used as cut flowers. A grower with suitable equipment as plastic tunnels or houses would be able to provide florists with an attractive Assortment of perennials for cutting, during an extended selling period compared with the natural flowering period for these cultivars. This Assortment would be based upon imported perennials already used by florists, but would also contain new products. To investigate the demand for locally field grown perennials as cut flowers, an inquiry took place.

Att sälja grönt är skönt - En studie om att öka försäljningen av ekologiska varor

The interest for organic food has grown a lot over the last 15 years. Even so, only 3.5 % ofthe share of wallet in Sweden goes to organic food. The purpose of this study is to examine and describe how retailers can get consumers to buy more organic fruits and vegetables. The study was carried out by visiting six Coop Konsum-stores, of which three performed poorly and three performed well in organic sales. We conducted interviews with the department managers, customer surveys and in-store observations.

Lokalproducerad mat: en studie av dagligvarubutikers förhållningssätt till lokalproducerad mat

The purpose of this thesis is to give an understanding of how grocery stores relate to local foods. Through a case study representatives for two groceries in Norrbotten have been interviewed regarding why they supply local foods, how they try to influence customers to buy this, and how they decide upon the Assortment of local foods. The result shows that groceries supply local foods in order to supply a wide range of products and to mediate social responsibility, in order to create customer loyalty. Concerning how the groceries try to influence customers to buy local foods the result cannot give any clear-cut view. Instead it shows that a grocery that actively works to influence customers to buy local foods markets them in specific ways, while the opposite applies to a grocery that does not actively work for this.

Produktionsskillnader vid olika antal sortiment

This study is done together with Sydved AB in the summer of 2012. The purpose of the study is to analyse how different quantity of Assortments influence the production for forwarders and harvesters with multiple tree handling aggregate in thinning, by different tree volumes. To make this analyse a time study was performed where three entrepreneurs work has been analysed. Beside the analyse, of different quantity of Assortments, has also been analysed how the tree volume and a forest fuel Assortment effect the production. The result of this study shows that the quantities of Assortments have a significant meaning for the production. The biggest differences are most distinct between one and three Assortments in the smaller tree volumes where production goes down if the quantity of Assortments increase.

Daglilja : en studie av växtslaget, handelskedjan och sortimentet

This thesis describes the genus Hemerocallis, the trading with daylily from hybridizer to seller with emphasis on the Swedish market. The first part describes the daylilies biology its botany, breeding, production, pests and diseases. Also the tobacco ringspot nepovirus recently confirmed in Sweden is described. Since the breeding of daylily is mainly done in Florida topics like hardiness and influence of the climate are included. The first part is mainly based on literature studies, but also interviews with growers and breeders from Sweden, USA, Holland and Germany.

Egna märkesvaror i dagligvaruhandeln : - En studie om hur egna märkesvaror påverkar konsumentens impulsköp

The thesis concerns itself with studying the effects private brands has on the consumer?s impulse buying in the grocery industry, as in degree of unplanned spending and the selection process between manufacturer brands and private brands when such a purchase is performed. The study?s methodology is characterised by a qualitative approach, whereby the study acknowledges the inductive approach towards the empirical setting even though the Mehrabian-Russell model along with motivational theories serve as highlighters of relevant aspects in the empirical field. The study concludes that both the utilitarian and the hedonic consumer decide what to buy before entering the store, whereby a low degree of needs arise in the store.

The Cost Saving Potential of Standardization, -a study at a global packaging company

To introduce a standardized component Assortment takes a lot of effort in order to make real cost savings. The rationalization effect itself is important, but perhaps even more important is to state the aim of the standardization efforts in a well-defined way. How can an organization assure that they are working in a proper way? How do they know that their efforts are being interpreted into the whole organization? And, how do they know that the standardization efforts actually save money? Different components differ heavily e.g. in technical complexity and quality issues.

The Cost Saving Potential of Standardization, -a study at a global packaging company

To introduce a standardized component Assortment takes a lot of effort in order to make real cost savings. The rationalization effect itself is important, but perhaps even more important is to state the aim of the standardization efforts in a well-defined way. How can an organization assure that they are working in a proper way? How do they know that their efforts are being interpreted into the whole organization? And, how do they know that the standardization efforts actually save money? Different components differ heavily e.g. in technical complexity and quality issues.

Utveckling av stol för café och lunchrum

This is a dissertation for a Bachelor Degree Project at the University of Skövde. The project is carried out in cooperation with the company Kinnarps AB.The objective of this project was to develop a new chair for café and lunch rooms, which should satisfy the markets expectations and demands and match Kinnarps AB?s Assortment today. The project has contained everything from identification of user and customer needs and requirements to evaluation and building of a prototype.The result is a chair with a frame of tubular steel and there is nothing like it in Kinnarps AB?s Assortment today.

Kan samma produkt upplevas olika? - En kvantitativ studie om hur presentationen av en atypisk produkt och konsumenters shoppingmål påverkar attityd samt köpintention

This study explores how consumers' attitudes and intentions-to-buy towards an atypical product can be influenced by the presentation of the product and consumers shopping goals. Moreover, another product, which was shown together with the atypical piece, was analyzed in order to investigate context effects. The aim of the study is to provide insights into a rather unexplored subject and help retailers in presenting their Assortment in a way which will create a better perception and intention-to-buy towards the Assortment. The study was conducted with the help of two studies, the first one aimed to find an atypical item and to see how attitudes could be affected by differences in presentation by comparing it with a typical item within the same category. The second study used the identified atypical piece in order to see the how attitude and intention-to-buy could be altered by presentation and consumer shopping goals.

Strategisk sortimentsplanering inom hemtextil - En fallstudie av Hemtex babysortiment

Dagens textilbransch karaktäriseras till stor del av snabbt föränderliga trender. Det råder en hård konkurrens på marknaden och kunden besitter i stor utsträckning en god kunskap och en medvetenhet, vilket ställer högre krav på det utbud som företaget erbjuder. Vidare har hemtextilbranschen under de senaste åren präglats av en ökad konkurrensnivå. Flera aktörer så som exempelvis stormarknader, färghandlare och byggvaruhus har utökat sitt sortiment med hemtextil och är därmed med och tävlar om hemtextilkunderna. I denna situation är det viktigt att ha ett välplanerat sortiment eftersom det bland annat speglar företagets affärsidé samt kommunicerar vad affärsidén erbjuder och till vem.

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