Sök:

Sökresultat:

3 Uppsatser om Antikvariskt - Sida 1 av 1

Antikvarisk marknadsföring : Om historiebruk och History Marketing inom ICA

Jag har i denna uppsats intresserat mig för historiebruk inom History Marketing. Uppsatsen har handlat om ICA och materialet har bestått av den historiska webbplatsen ICA-historien (www.ica-historien.se), skapad 2008 av Centrum för Näringslivshistoria på uppdrag av ICA. Frågeställningarna har handlat om hur människor inom ICA framställs, samt vilken typ av historiebruk man kan hitta i ett företag som ICA och hur detta skapas. Undersökningen har gjorts genom textanalys av det material som finns publicerat på webbplatsen. Teorin har kretsat kring att History Marketing fungerar dels genom att stärka självbilden av företaget, dels att det fungerar som en reklamstrategi.

Arkitekturhistorisk terminologi. Antikvariskt behov av kunskapsstöd

This study you are about to read have two investigated areas concerning the need ofsources in terms of architectural historys terminology. The investigation is based on aquestionnaire study.The first aim of this study is to describe the intergrated conservations professionalqualifications in the subject. In what condition are the knowledge of them who recentlypassed the examination, what needs do the professionals have, what kind of sources duthey use in fields and are they satisfied with the amount of sources?The second aim of the study is to find out if there are any place for developing a newsource at the market? If it is, how can a new source include the informed needs?The study came up with several needs pointed out by the professionals in the field.These needs are the groundwork of a new source that the study introduce, aarchitectural glossary of terms, made of illustrations! The point is that the new idea ofglossary will meet the needs of today, rationalise the work and improve the knowledge inthe subject..

Kiviksgraven : analys av dess historia och framtid sett utifrån bevaringsfrågor

This essay focuses upon the Kivik monument and its conservation difficulties, since its discovery at 1748 until modern time. The Kivik monument is found in southeast of Scania, and dated within the Bronze Age period. The perspective of the conservation on the monument has merely been on the monuments inner cist of stone and the rock carvings on the cist-slabs. When the monument was first archaeological examined at 1931, its sizeable cairn (75 m in diameter) had almost vanished and the cist was sheltered by a casing of concrete and metal roof. Between 1932 and 1933 the monument has undergone a large-scale restoration, and this criticized restoration resulted in a low antiquarian value with the responsible authority.