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2390 Uppsatser om Young consumers - Sida 55 av 160

En idrottsklubbs varumärkesidentitet & varumärkesimage

This essay deals with the rationale and aims for doing cultural or aesthetic activities and projects in schools, and gives special focus to a specific group of students, attending schools provided at special residential homes for young people (sa?rskilda ungdomshem). These homes receive young people with psychosocial and substance misuse problems and who show tendencies towards criminal behavior. The essay investigates how working with a cultural project in schools at these residential homes is justified and also elucidates how this specific group of students and their problems are constructed in the documents surrounding the project. The essay will further ponder over possible educational and pedagogical consequences of these constructions.The investigation has its theoretical frame work in curriculum theory.

"Jag vet att det inte är någon semester att vara föräldraledig" : en studie kring hemarbete och föräldraskap utifrån ett jämställdhetsperspektiv

The following study was undertaken in the spring of 2005 in Helsingborg, Sweden.It presents a study of the experience and values six young couples have related to parenting and gender equality. Twelwe people, six women and six men, were interviewed about the above mentioned topics related to their new found role as parents. How did these women and men choose to assign or elaborate their role as parents in terms of household chores and parental leave? Did they consider their parenthood to be equal or did they feel that their role as parents had already been assigned based on their gender? What were the decisive factors, if any, that determined their parenting roles?Although this study is relatively limited, the results are compatible with other published studies and indicate that young parents of today, without consideration to their gender, have a traditional view on parenting. The study also indicates that the attitudes seem to be established by traditional values, norms as well as sexualgender.

En fallstudie om en fotbollsklubbs varumärke : ?Kall hjärna, varmt hjärta och rena händer?

Authors: Tobias Nilsson & Vedad LjeljakSwedish title: A case of a football club?s brand. En fallstudie om en fotbollsklubbs varumärke, ?Kall hjärna, varmt hjärta och rena händer?AbstractPurposeThe purpose of our study is to understand brand building of a Swedish professional football club. MethodThe method that has being used in the essay is a qualitative study where we have used semi constructed interviews to create a deeper understanding for brand building in a football club.

Jag kan lika gärna vara död, för jag finns inte... : Om unga HBT-personers utsatthet för hedersrelaterat våld.

The purpose of this study was to examine how young men and women who are lesbian, gay, bisexual and transgender (LGBT) who are exposed to honor related violence, intimidation or repression perceive their situation, what kind of help/support they have received and if they feel that the help and support offered by the society has been adequate. After the murder of Fadime Sahindal in 2002 attention was drawn to honor violence in Sweden. During the period 2003-2007 the government invested 200 million SEK for efforts to prevent honor related violence. Studies have shown that honor related violence not only affects young immigrants, but also young people with different sexual orientation then heterosexual. It also shows that the honor violence is not depended on religion or ethnicity.

Institutionsplacerade ungdomars uppleverlser av återvändningsprocessen i förhållande till familj, skola och kamratvärld : "det kommer att bli tuffare än du tror"

The aim of this study is to describe young people?s experiences returning home after beinginstitutionalized for over two years. The young people in this study describe their feelingsregarding their return home which involves reuniting with their families, their friends andstarting school. The study is conducted through five semi-structured using qualitativeindividual interviews with two boys and three girls. The theoretical points of departure areconcepts from the Symbolic interactionism and the Bioecology model of human development.The results of the study show that reunion with families is not easily accomplished by theadolescents and returning home is likely to be very stressful.

Undersökningsplikt kontra upplysningsplikt vid fastighetsköp

Title: Multi channel publishing: a qualitative study on how Norrköpings Tidningen publishes news in multiple channelsAuthor: Roland AlbinssonThesis supervisor: Per-Anders ForstorpBackground: In this day and age, the media is omnipresent and a part of our daily life. The phenomenon of media convergence can be traced back to the birth of the internet, and today all of the major newspapers have a website of their own. As a result of multichannel publishing, consumers have a wide range of tv channels to choose from, but there is still uncertainty as to whether more channels automatically equates to more and better news. There is no doubt about the fact that multi channel publishing is a necessary survival skill for media conglomerates today, but effects such as news recycling and the concentration of ownership are in conflict with the consumers? availability demands.Purpose: The purpose of this thesis is to, by means of a case study, describe how NT?s multi channel publishing is an expression of media convergence, as well as to study how the news are affected by multi channel publishing.Research procedure: This study is based on three different research methods, observations, text analyses and qualitative interviews.

Hur kan företag med lågengagemangsprodukter gå tillväga för att uppnå emotionell och sann lojalitet gentemot kunderna? : En kvalitativ studie på SCAs produkter Edet papper och Libresse

In a competitive market as supermarkets, hundreds of the same products fight for attention in the shops. Every day thousands of targeted advertising messages is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them.In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines.

Ska vi gå hem till dig, eller hem till mig? Om sexuellt kontaktskapande i nöjesetablissemangsmiljö i Malmö och Lund

Places like nightclubs or pubs are frequently visited in order to find partners for love, sex and relationships. This study examins behavioral patterns and trends among young adults in these environments. A computer-based questionnaire has been implemented on entertainment establishments - two studentclubs, one youth club and three nightclubs - in Malmoe and Lund in southern Sweden. The emprical material contains at most 149 answers, and at least 109. Sex, love and relationships are less important than expected, but are still some of few big reasons for visiting nightclubs.

Epixylic lichens and bryophytes in young managed forests : substrate preferences and amounts of dead wood

Dead wood is important for many species. The amount of coarse dead wood (diameter >10 cm) is much lower in managed forest than in unmanaged forests. Stumps constitute the largest proportion of the volume of coarse dead wood in managed forests. Since stump harvest for biofuel may increase, the amount of dead wood will decrease even more, which may threaten biodiversity. The first aim of this study was to compare the amounts of fine woody debris (FWD, .

Svenska livsmedelsföretags val av etableringsstrategi : En studie om Abba Seafood och Oatly ABs etablering i Tyskland och Spanien

Since we all live in an increasingly globalized world where goods and money are transported more easily and with tougher competition, it is a natural step for Swedish companies to establish themselvs abroad in order to increase their gorwth rate and reach more customers. Today all of us belong to the same global network and the purpose of this thesis is to investigate which factors are important for companies when they choose to establish themselvs on a foreign market. The focus of the investigation has been the market of Germany and Spain, since both countries just like Sweden are members of the European Union, but still have quite different characteristics. We, the authors, have also been living in Spain and Germany during the time of investigation and writing. The companies we have chosen to look closer into are Abba Seafood, which now has merged with Procordia Food, and Oatly AB.

Att komma ut: en studie av hur unga vuxna har upplevt utvecklingen till en homosexuell identitet

The purpose of this study was to explore experiences of the process of developing a homosexual identity during childhood. We wanted to examine the experiences, feelings and thoughts that young adults, identifying themselves as homosexuals, had growing up in Sweden.For the study a qualitative method was used and nine interviews were made with young adults in the ages of 18 - 30. They answered our questions about their process of developing a homosexual identity, about their friends, family and school and about the society in general. We analysed the material from the interviews using the theory of the coming-out-process as presented by mainly Månsson and Hilte (1990).The main result from the study was that there were some difficulties for our respondents to become aware of their homosexuality and reveal their homosexuality to others. Most of our respondents experienced anxiety and/or fear as they were becoming aware of their sexuality but did become conscious about their homosexuality and accepted it before turning 21 years old.

Vad är det som gör att killar väljer teknik och tjejer frisör

The properties of this material has been studied and it was found that there is very little difference in what affect students in there choice of school, studies and career. Boys who choose hairdressing and styling differ more than girls who choose a career in technics. This is a surprising result which we didn´t expect. In researching background material we learned that it should differ more in perspective of gender. We have compiled the material around young people's choices to high school.

Dans i gymnasiesärskolan : -Fem lärares tankar kring ämnet dans

AbstractThis study examines the use of dance in the special education classes in high school. The purpose is to study the teachers? thoughts about dance within this school form. I want to see if they see any gains from having dance as a subject, and what might these be? Earlier research states that dance has a positive influence on mentally handicapped children and young people, and that it strengthens their general development.

Svensk ungdomspolitik över tid, en komparativ analys : En studie kring forskningens inflytande på ungdomspolitiken och vem som ansvarar för ungdomspolitikens genomförande

Who is responsible for youth policy implementation?This thesis attempts to deepen our understanding of Swedish and Nordic youth policy. Youth policy is cross-sectoral and includes all the decisions and measures affecting the conditions of young people. National youth policy therefore concerns young people's life situations in a number of different areas, such as work, housing, education, health, leisure and influence. The purpose of the study is to increase the knowledge of youth policy work the last century by understanding the impact of youth research concerning adults' role in youth policy implementation. A mixed method approach has been applied to the study: interviews, documents and youth theory have been analysed.


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