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2390 Uppsatser om Young consumers - Sida 51 av 160

Varför partipolitik? - en intervjuundersökning om partipolitiskt engagemang bland unga

Why participate? Many studies focus on explaning non-participation in politics. The political parties are loosing members and the particiaption of young people are given extra attention. This thesis is about young people who do participate in party politics. The question is how they experience their participation and how they feel that they can have a politcal influence by being a member of the youth section of a political party.

Flexibiliteten på arbetsmarknaden : Ett genuint utbyte mellan bemanningsbranschen och dess anställda?

The flexibility of the labour market is considered as an instrument for increasing economic growth.Therefore has the use of flexible employment, also called atypical employment, increased. The atypical employment is characterized by insecurity in comparison with a traditional permanent full- time employment. One of the most common atypical employments is the manning employment, which is insecure whether it is permanent or not. The insecurity in the industry is based on insecure income, unpredictable working hours and poor psychosocial work environment.In order to encourage a continued increase of flexibility in the labour market while the need for security for staffing employees would be satisfied was Directive 2008:104 adopted. A certain amount of security has been achieved.

Loyalty Created in a High Involvement Product Category

The research aims at revealing consumers? loyalty to a high involvement product category, connected to a loyalty membership club. Hence, the study aims at explaining similarities and differences between two markets, differently developed in terms of loyalty clubs. The study used IKEA, its loyalty club IKEA FAMILY and women as the company?s main target group, in a case format to study loyalty membership clubs.

Ungdomars kunskaper och attityder till solexponering

Background: Every year, 2000 persons in Sweden are diagnosed with malignant melanoma, the most alarming form of skincancer. Sunexposure, sunburns and tanningbed use are the most appearing causes in the development of this disease. The skin of young people is sensitive to UV-radiation and their sunbehaviour could be determinant to their future health. Purpose: To illuminate the knowledge and attitudes of adolescents towards sunexposure in the meaning to avoid the development of malignant melanoma. Method: The study was designed to be a literature review, containing scientific articles of both qualitative and quantitative approach.

Vem läser vad och varför i bibliotekets tidskriftsrum?: En studie av tidskriftsläsandet i Västra Frölundas bibliotek.

The purpose of this study is to determine who visits the V Frölunda Library, Gothenbug,what magazines they read and why. The data presented in this thesis are collectedusing four methods: general observation and counting numbers of visitors, interviewswith 202 magazine readers, the completion of 1308 questiomaires regarding approximately350 maghes and interviews with more than 100 library visitors.The data indicates that men are significantly overrepresented among magazine readersas compared to the female visitors. These men are primarily from the white collar sectorof the community. This leads to a pronounced underrepresentation of the blue coIlarworkers. Young people visit the magazine room in the library at a rate about twice thatexpected from the population distribution.Women are primarily interested in magazines dealing with the home whereas men aremore interested in business, cars, boats and sports.

Öl- & alkoläsksmarknadsföring ur genusperspektiv

Alkoholkonsumtionen i Sverige är högre än på mycket länge. Med nya överenskommelser,som öppnade möjligheter för alkoholbranschen att marknadsföra sina produkter, utsättskonsumenter för ökad påtryckning av önskad kommunikation från företagen. Företagenskommunikation riktar sig gärna till den yngre allmänheten som ofta formar sinauppfattningar och attityder genom inlärning och erfarenheter. Uppsatsen behandlarhuvudsakligen företagets kommunikation med hjälp av tre angreppssätt; medieval,förpackning och reklam. Beroende på förespråkarens kön uppfattas reklamens inriktning oftaolika.

Indexfonder på den svenska marknaden ? en lämplig sparform för framtiden?

Människor har alltid och kommer alltid att kontrollera varandra. En del av byggandet av god intern kontroll i företag har inneburit ökad reglering i form av ramverk och lagar i många länder, vilket har medfört högre krav på företags interna kontroll jämfört med tidigare. Ett ramverk som fått stor spridning och internationellt erkännande är COSO-ramverket Internal control ? Integrated Framework. Under de senaste decennierna har det växt fram ett behov hos revisionsföretag att internt utforma funktioner som kvalitetssäkrar de tjänster de säljer.

Barnaga - unga vuxnas attityder

The purpose of this study is to examine young adults', 18-19 years old, attitudes towards corporal punishment and with the help of social constructionism, grid-group theory and relevant concepts analyze the results and compare it with previous research. The research questions introduce various factors such as gender, origin and personal experiences of corporal punishment that may affect the attitudes. In order to fulfill the purpose and answer the research questions, a quantitative research method has been selected. There was 118 participants in the survey. The study was conducted by means of surveys in high schools in Örebro. Social constructionism made us realize how the community, perceptions and expectations might influence attitudes. Grid-group theory gave us an insight into how different family structures may explain why attitudes toward corporal punishment of children differ between individuals.

Manlig lusta eller tabu? En undersökande uppföljning av sexköpslagen. Lag (1998:408).

January 1, 1999, a new sex purchase law was introduced in Sweden, Lag (1998: 408). The law implies that in a sex trade a crime is committed only by the consumer in the sex trade. The majority of consumers in prostitution are men and the suppliers are women. When prostitution is problematized it's usually from the woman's point of view and the perspective of the man is often overlooked. The new law has shed light on the consumer and made the male more visible in the public debate.


Bostadsutvecklingen i Uppsala kommun : En undersökning av unga vuxnas och studenters framtida boendesituation

This thesis presents the residential development in the city of Uppsala, targeting theliving conditions of young adults and students. In cooperation with Sweco Architect inUppsala. The purpose of this survey is to reveal difficulties and possibilities for theearly development of the construction process for studio apartments. Theinformation has been obtained through both a literature review and interviews. Theliterature review is based on Swedish regulations and previous studies in the field, andthe interviews were conducted with organisations and people in leading positionswithin Uppsala.

Den svenska sällskapsspelsmarknaden : En studie om en bransch i utveckling från 1970 till idag

This essay is about the history of the Swedish board game-industry from the 1970?s to today. The essay focuses on the companies in the business and how they change during this period and about the causes of this change. This essay aims both at accurately describing the development of the industry as well as asking the question of what influence factors from outside of the industry have upon the change during this period of time. The material used in this essay is mainly extracts from interviews with people who have been working in the industry during the period, as well as literature on the subject and product-catalogues from certain years in the time-frame.From this material I have outlined the basic history of the industry.

Kackel, kvitter eller pip - uttryckssätten i twitterskogen är många. En kvantitativ studie om olika strategiers potential på Twitter.

Internet and social networks have become important features in today?s society. We spend numerous hours on browsing and communicating through these platforms. This development has also led to a shift of power from businesses to consumers. Today?s consumers have more control of if, when and what messages they are exposed to.

?Såna är dom!? : En socialpsykologisk studie om skillnader mellan unga killars och tjejers stereotypa tänkande och fördomar.

The way man divides his thoughts and sorts them into different boxes, is a cognitive activity which works alike for every person. We split peoplesexterior attributes and characteristic qualities into stereotypes or prejudicemind patterns and treat them along those.This study examines through a qualitative method what twelve respondents (six women and six men) between the ages 16-21, think about ?intense? conceptions, which may show stereotype or prejudice ways of thinking. There spondents have been chosen regardless ethnic or economic background andare all enrolled in an upper secondary school located centrally in a Swedish big city.The purpose is to find out if there are any differences between how some young men and some young women spontaneously think in stereotypical orprejudice patterns. The result is interpreted on the basis of the social cognitive perspective and from out of theories about how people create schemes andprototypes to separate individuals and groups from each other.This study suggests that men more easily express their stereotypes and prejudice, while women more often seem to be careful with their stereotypes and prejudice, and end up redefining them.

Nedskrivning av goodwill

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

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