This thesis aims to show the positive effects of marketing by studying whether the regulation on direct marketing to consumers of prescription drugs today prevents to consumers accurate information and better health, and how consumers relate to the possible legalization of increased marketing through controlled and information audited webpages. Methods used in this research are qualitative method, quantitative method, documents and websites studies. The thesis fulfills the purpose as it shows the potential positive effects of an expanded marketing through pre-approved websites. It also shows a demand from the consumers' side and a need for increased awareness for more empowerment over their own health.

Shopping malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all the other stores. Thus, making consumers noticing their store is critical for success. Creating attention through floor advertising could be a potential way of doing so.

En sammanfattning av uppsatsen på maximalt 8000 tecken.The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual model depicting the various behavioural effects that the use of ASF may result in. These variables were tested empirically in order to analyze if the use of ASF influence in-store consumer behaviour. The second objective was to analyze if there are differences in the routes taken by the consumers in store, in relation to whether the consumers use the ASF or not..

Blogpics ? young girls views on photography online Young people create new forms of social interaction on the internet, and in Sweden, especially young girls, have become very active bloggers. Girls write, publish pictures and build networks with, mostly, other girls.  This new phenonomen has been described in Swedish media partly as a problem, where adults are worried that the information the young girls publish about themselves is too personal, and can be used for the wrong purposes. It has also been suggested that the content of young girls blogs has little value, beeing mostly narcissitic, superficial and obsessed with fashion and shopping. The purpose of this paper has been to investigate how young girls reflect upon their photographic communication on the internet.  The idea has been to ask the girls themselves about their own experiences, to get a more complete picture of them as internet users, to investigate their communication strategies and solutions when it comes to net integrity  and to talk about how they create gender and identity online..

From an environmental and climate perspective we are becoming more and more aware of what we eat. Consumers want to know how their food is produced and where it is coming from. A term commonly used in this discussion is local produce. At this time, there is no clear definition of the term and a wide range of definitions can be found. However, despite this lack of definition, the term is often being used by producers, traders and consumers..

A debate on environmental issues and food safety has been ongoing in Sweden and it is suggested that consumers' are seeking local produce instead of global and exotic foods. Moreover, studies show that the consumers? positive attitude towards local produce does not reflect their actions. The purpose with this thesis is to contribute to a better understanding of the dissonance between the consumer?s attitudes and actual behaviour towards local produce.

This Master?s thesis concerns the question why a public library establishes a special room for young people and how the young people can influence the activities. I have made interviews with two librarians and four teenagers from a reference group. I have also made an observation of the room. The most important theories are Pierre Bourdieu?stheory of symbolic capital and Mats Lieberg?s theory of free zones.

The aim of this study has been to highlight the situation for young men within the context of honour. The aim has also been to highlight the restrictions of young men within the context of honour, and how they rebel against those demands. The study was based on a qualitative research method and carried out in Sweden. The results have been analyzed using the hermeneutic perspective. The results showed that the situation for young men within the context of honour is often manifested by controlling their sisters and the expectation that the young men support their families in the future by marring a woman who has been approved by the collective.

The aim of this paper was to examine which discourses of women that could be found in Swedish policy documents concerning alcohol from the seventies until today. The questions asked were in which ways women?s drinking was described and how these descriptions could be analyzed and understood by critical discourse analysis and gender theory. The results indicated two main discourses, one replacing the other over time. According to the first discourse, most clearly expressed in the official report from the seventies, women were not consumers of alcohol to the same extent as men.

The purpose of this study was to examine parenthood of young mothers from a professional point of view. The professionals work in a medium-sized city in Sweden and they represent different professions to give a broad perspective of the subject. The questions in the study were: What were the advantages of being a young mother of today and were there any problems with being a young mother, from the professionals perspective? What role did young mothers network and family play, from a professional point of view? From a professional point of view, how well did society handle young parenthood? How do the professionals handle the young mothers they met? Studies with reference to professionals' thoughts and expectations of young mothers were few, therefore the professionals were given a central position in this study. A qualitative method was chosen, for this study.

The purpose of this Master's Thesis is to explore the influence of fiction on the identity and self-esteem of young women. The purpose is also to investigate if there are any books that they consider to be of importance for their identity. Furthermore, I investigate what appeals to young women generally in fiction and if it is difficult for them to find books that appeal to them. The primary question posed in this thesis is: How does fiction influence the identity development of young women? The data collection is based on literature on the subject and on interviews with eight young women between 15 and 20 years old.

Our study aims to discover how young men aged 15-19 perceive the image of men in women?s magazines. To do this we let eight young men read the two women?s magazines most read by young women their own age, Vecko Revyn and Cosmopolitan. We want to find whether they consider this image to be representative of their own reality.

Abstract: The aim of this study was to examine how the sexuality of young people with intellectual disability (ID) are constructed, based on how school counselors describe the situatuation of these youths and based on how the counselors describe their role in giving advice and discussing sex and relationships. The empirical data were collected through semi-structured interviewes with seven scool counselors and one consultant. The material was analyzed on the basis of theories about sexual script, stigma and social constructivism. The results showed that school counselors saw the young people with ID as a vulnerable group and as a group worthy of protection. Most of them had a picture of young girls as more vulnerable than young boys.

Self-destructive behaviour is a more and more occurring phenomenon in today?s society and there are mostly young girls who are affected by this behaviour. There are different explanations to why the phenomenon appears. The purpose of this research essay is to give a literature overview of the phenomenon of self-harming behaviour of young girls. Two research questions have been used to study this phenomenon; How can groups of friends contribute to reinforce an identity with the self-destructive behaviour among young girls? How can Internet contributes to reinforce an identity with the self- estructive behaviour among young girls? For the analysis this research essay uses the social constructive theoretical perspective.

First objective: To bring forward managers? perceptions of the underserved consumers in emerging markets. Second objective: To reveal what implications managers? perceptions of underserved consumers in emerging markets provide for branding in these markets. Our study indicates that managers? perceptions are still lacking consumer insights within five elements (value, loyalty, purchasing power, consumers and consumption).