In a time where information overload is a fact, well formulated messages is required and communication is a big contributing element for building strong brands. In the north of Sweden, Norrmejerier is one of the big actors with dominance on the dairy factor market. Through making milk products that lands in the consumers refridgerators, they are not only working for economical interest but also for improving the nature of the north of Sweden. Through visual communication, Norrmejerier shows the consumers a beneficial view of the north of Sweden which corresponds to the populations own impression of their part of the country. This contributes to a feeling of belonging that makes strong and loyal consuments. The feeling of belonging is also reflected in Norrmejeriers commercial movies, that uses the consumers conscience to make costumers. By two group interviews and a semiotic analysis of Norrmejeriers commercial movies, this study aims to examine how Norrmejerier uses qualities of the north of Sweden when building their brand.

The aim of this quantitative study was to from a gender perspective understand and measure the mental health among young people as a sense of managing to handle situations and also how satisfied young people are with their personal qualities. The study also aims to see if there is a connection between these two ways of explaining mental health. This study takes its standpoint from a gender theory and gender stereotypes. The study was conducted as a survey with 100 young girls and boys, all of whom was students of a Swedish upper secondary school. The result of the study show that young people in general has a good sense of being able to handle situations.

The purpose of this essay is, using discourse analysis, to define how the Swedish society sees sexuality and how this is conveyed to young people. The questions at issue are; How is the term sexuality defined and delimited? How are the young people described in relation to sexuality? Are young people ascribed to different needs and qualities in relation to sexuality depending on their gender?There is previously a lot of research with great multitude about the sexuality of the youth. The research methods vary but text analysis within the subject area is unusual. The material used in this discourse analysis have been published by normative public institutions.

Purpose: To examine how a tour operator works to implement sustainability in the development of the business, as well as what significance it has to consumers in selecting a tour operator. Furthermore, the purpose is to provide recommendations on how tour operators should work to communicate their commitments.Methodology: The research strategy applied is a case study which follows an abductive approach. Qualitative and quantitative methods were applied to complement each other. A semi-structured interview with a tour operator and a consumer survey constitute the empirical foundation.Conclusion: The conclusion of the study is that consumers show a positive attitude towards CSR, but do not see it as a determinant when choosing a tour operator. Thus, CSR does not constitute a competitive advantage against competitors.

The purpose of this paper was to investigate what young behavioral science students, born in the 1980s, think is important in their future work life. The purpose has also been to investigate what attitudes the behavioral science students have towards their future work life, and what place work has in the young behavioral science students lives. After clarification of above, the aim has also been to compare the results with former research. Thereafter the purpose has been to investigate whether traditional work motivation and job satisfaction theories are applicable for young people today. The empirical material is based on interviews with six women who study behavioral science at various levels.

The aim of this study was to examine young men born between 1990-1995 with anorectal malformations (ARM) whom have undergone the new PSARP-operation starting in 1990, and how they experience their psychosocial and sexual health. The study also examines how they cope with their life situation and what their experience is of the health care and how they were responded to through out the years. This study is a qualitative research and consists seven semi- structured interviews with young men between sixteen and twenty years old. The analyses of this material resulted in three themes around which the study centers: psychosocial health, sexual health and the medical establishment and the informants thoughts about the proposition of counseling for themselves and other individuals born with ARM. The study shows that these young men have a good psychosocial health and a likely reason for that is good parental relationships and close friendships.

World wide globalization and the rapid development of the Internet have lead to significant changes for companies around the world. The world has ?shrunk? and increased supply of goods and services has lead to a more intense competitive situation. As the market changes, so does consumer behavior. Today?s consumers do no longer wish to be treated as a group, rather they are looking for products and services that specifically fit their personal values.Recent years, the consumption of digital consumer electronics has sky-rocketed.

The purpose of this study was to explore young people's participation and experience of participation in child protection investigations. The study was conducted using qualitative methodology and is based on interviews with four adolescents aged 13-19 years old who have experience of child protection investigations. Our chosen method has made it possible for us get a deeper understanding of young people's own experiences of participation. In order to analyze the material we have used Shiers (2001) model of children's participation, symbolic interactionism, and some concepts relating to shame and pride.The results show that all adolescents have had the opportunity to be heard during the investigations, but it is different to what degree they feel that someone has listened to them.Two of the young people have been involved in their investigation, been listened to and have had impact on the decisions taken. The results indicate that it does not seem to be the external factors, such as how many meetings they have had, or what quality it was on the information, that matters if the social worker did not manage to convey to the young people that what they told was of any importance.

The purpose of this study is to analyze how the blog as an arena is being used by youngpeople to discuss and reflect on reading and literature, and what purpose the blog as an arenahas for them in the forming of identity. The method used in this study is qualitative contentanalysis. Prior research is divided into two themes: young people?s reading, and young peoplein group constellations in and outside of the blogosphere. The theoretical framework is madeup of Louise M.

The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

This thesis examines young people's thoughts about their presence on social media. With asocial constructive approach the study focused on how young people think and act on socialmedia in relation to constructions of gender and normality. The analysis is based on fourgroup interviews with 13-year old boys and girls. The theoretical approach is based partly onsocial constructionism where discourses and ideas of normality are identified and analyzed.Erving Goffman's theory of social interaction was central to illustrate how young peoplepresents themselves based on the prevailing discourses. It is clear that they adjust theirrepresentations of themselves depending on the context.

According to Nosti (2012) banks target youths to find new customers by giving them special offers such as debit cards from a relatively early age. However, Moschis and Churchill (1979) point out that age can affect the level of knowledge in the consumer. Therefore, this essay focuses on youths as consumers. Specifically, youths? awareness of security risks in using bank tools such as debit cards or internet banks was studied.

The essay is a text centred study of ten Young Adult Novels, in which Internet plays an essential part. The structure is put into light out of used narrative techniques of how to create stories and its construction elements. I compare the ten Young Adult novels to each other. My aim is to analyze the functions of the Internet motive in the chosen novels, using different approaches, and enlighten it with concerns to the new phenomenon that Internet is in society. Consequently the essay will also have a mimetic touch to it.The ten novels that I base the analysis on are written of both med and women and have both male and female as main fictive persons, and are from different parts of the world.

This thesis is based on a study conducted at the City Library Dynamo in Gothenburg where data have been collected through qualitative interviews with young people aged 15 - 25 years. Our intention was to examine what young people think about the City Library Dynamo as a venue, and how they perceive its activities and functions.In order to compare two different cultural venues for young people, where Dynamo is one, interviews were also conducted at a location other than the library, at Arena 29, a cultural activity house for young people in Gothenburg. Twelve qualitative and semi-structured interviews were conducted in order to collect data which was then transcribed and structured. As a theoretical framework we have used the new model for the public library, developed by Hvenegaard, Jochumsen and Skot-Hansen 2010.Our result shows a thoroughly positive image of the City Library Dynamo, particularly as a meeting and study place. Young people stated that they felt welcome and that the City Library Dynamo was designed and tailored to match their needs.

Young men who commit sexual abuse is a complex topic. This study is based on litterature on the subject and the material is processed through a qualitative content analysis. The study aims to study how the litterature describes the reasons why young men commit sexual abuse. It also aims to explore what is described to be effective treatment of young men who committed sexual abuse. The study found that most of the young men who commit sexual abuse comes from families where violence and psycohological abuse occurs. Many have themselves been victims of sexual abuse.