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3317 Uppsatser om Young consumer behavior - Sida 9 av 222
Neonate mortality in fallow deer (Dama dama) in relation to bed-site selection and habitat use
The level of neonate mortality in a free ranging fallow deer (Dama dama) population at the Koberg estate in south western Sweden was investigated using radio-tracking techniques. During this study a total of 36 fawns (17 ?, 19 ?) were captured and marked with vhf or gps radio collars; 12 fawns in 2008 and 24 fawns in 2009. The neonate mortality calculated by the Kaplan-Meier method was 23.6 % and the mortality caused by predation was low, since only 1 of 8 non-surviving fawns died from predation by red fox (Vulpes vulpes). The spatial behavior of the fallow deer neonates were examined at two different levels i.e.
Psykodynamiskterapi med unga vuxna : Psykoterapeuters perspektiv
Abstract The aim of this paper is to highlight experiences gained by psychotherapists in their work with young adults. Aspects looked at include: recurring themes, the process of diagnosing young adults, the therapeutic alliance, and the therapeutic techniques. Six experienced psychodynamic therapists were interviewed, and a semi-structured interview method was used. The results show a high level of agreement between the therapists as to their experiences and conclusions of psychotherapy with young adults.Results presented in this paper suggest that there is a difference between psychodynamic therapy used with young adults, and the more traditional psychodynamic therapy. The most important difference turned out to be the approach of the therapist toward the patient, where a more active and distinct approach by the therapist to the here-and-now situation was to be preferred. All six therapists came out strongly against the use of the DSM manual when diagnosing young adults. The importance of understanding young adults and their difficulties from a psychological development point of view was stressed, as well as the importance of taking the approach that the years of young adulthood bring their own issues and concerns. It is clear from these interviews that there is a strong need for the establishment of institutions or centres specifically tailored to meet the needs of young adults for psychotherapeutic treatment at an early stage and in an adequate way, in order to avoid unnecessary ?pathologising? of their specific problems. .
Den attraktiva arbetsgivaren: En kvantitativ studie om beståndsdelarna av och förklaringsfaktorerna till ett attraktivt arbetsgivarvarumärke -
Talented and committed employees are important resources for a company?s competitiveness. With the escalating competition for competent employees, a strong employer brand has come to play an increasingly important role as a means of attracting employees with a desirable profile. In this study, brand theory is applied to the results of a quantitative study of students? evaluation of an attractive employer, in order to identify the factors which explain why certain employers are perceived as more attractive than others.
Ungdomar och kriminalitet i Hammarkullen En studie om ungdomarnas syn på segregation som bakomliggande riskfaktor för kriminalitet
The purpose of this study is to describe and analyze young people´s views on youth crime and segregation in ?multicultural? suburb Hammarkullen in Gothenburg, Sweden.We especially want to point out their views on the relationship between segregation and youth crime as the underlying risk factor for criminality.Through group- and individual interviews with young people, we have tried to address the following issues:? What do young people in the suburb think of segregation?? What are the views of young people in Hammarkullen about youth crimes?? How do young people in the suburbs view the relationship between segregation and youth crime?To achieve our objective and to answer our questions, we have chosen to have a qualitative approach.Since the purpose of the essay is to get an idea of how the suburban youth are looking at segregation, crime and the relationship between them, we believe that the qualitative approach is the right tool to use for this study.The empirical material consists of three interviews, one group-and two individual interviews, with 11 young people at the age of 16-18, conducted over a period of four weeks.In the results we will present how young people look at suburban segregation, crime and the connection between them..
?Stå mellan hyllorna och kramas? : bibliotekariers attityder till ungdomars biblioteksanvändning och läsning
The aim of this thesis is to investigate the attitudes of librarians towards young people's approaches to libraries and reading. The study also includes statements of the young as regards their own library usages and reading habits, as well as the attitudes of youth leaders. The latter are compared to the statements of librarians, and serve as referential frameworks. 28 interviews were performed, of which 22 with young people. The interviews and the following discussion were based on five themes; the library as a room, usages of the library, reading habits, the library as an institution, and library changes and developments.
Men vi tänker ju ta... : En fokusgruppstudie om undomars inställning till körkort
Due to the decrease in obtaining driver?s licenses among young people, the main purpose of this study was to acquire a deeper understanding of young people?s attitudes towards driver?s license and towards driver?s education. This is a qualitative study with a theoretical approach, which combines Bourdieu with post modern theories. By using focus groups a wide rage of attitudes among young people have been gathered. Having a driver?s license is still considered a standard among young people even though their attitude mostly depends on their need for one.
Ungas syn på integration : En kvalitativ studie om invandrarungdomars syn på integration
The aim of this essay was to acquire an enhanced knowledge about young immigrants? point of view of integration. During a former practical training semester I became interested in what the young immigrants thought about their own integration, what their conception was about this issue. I found that it had different meaning to different persons, to some it meant assimilation, to others it meant being able to interact with the opposite gender. To examine this I used interviews and interviewed an amount of young immigrants in different stages of their studies in Swedish.
Linjeutvidningens värde : Konsumenternas utvärdering av linjeutvidgade produkter och dess relation till prissättningen
A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.
Frontningens Effekt på Försäljningen och Kundens Utvärdering av Butiken - Ett Experiment i den Naturliga Butiksmiljön
The research done in the field of product completeness/incompleteness is limited. The lack of research causes a knowledge gap in the retailing industry, concerning the actual effects on consumer choice, as well as on the overall store evaluation. This report tests the current theories of the subject, and also further aim to explore the effects of completeness/incompleteness on consumer's product choice. The results display an inconsistent effect on consumer's product choice when the completeness/incompleteness in a grocery store is tested. Some products benefit by being incomplete, while others show no such effect.
?Kultur är läkande, verkligen? ? En fallstudie av sjukhusbibliotekariers arbete med ungdomar
The main purpose of this thesis was to examine how hospital librarians worked with young people at a children?s and young people?s hospital in Sweden. We wanted to see how they promoted their health with culture and cultural means such as book trolleys. We did a case study, and made three qualitative interviews with the hospital librarians. The purpose was also to find out what the hospital librarians thought of young peoples.
Bull´s Eye? : Träffsäkerheten i analytikers prognoser
Background: An evaluation of analysts´ forecasting ability is interesting since their estimates constitute an important part in stock valuation and investment decisions. The recent years´ development in the stock market has lead to criticism of analysts? deficient forecasts. Purpose: The purpose of this thesis is to evaluate analysts´ forecasting ability concerning companies quoted at Stockholmsbörsen between 1987 and 2002. We also intend to discuss possible explanations for analysts? behavior in case of deficient accuracy.
Att bli någon : Unga kvinnors identitetsskapande via Bloggar
The aim of the study was to through a qualitative method with two focus groups investigate how young women percieve that their identity creation is influenced by them reading celebrities Blogs and in that case, whether this type of Internet activity affect their autobiographical memory, the foundation for personal identity. Since the main task of the autobiographical memory is to give the ego and its social mode a foundation by sharing memories with others, the Internet activity should be seen as an important factor for the identity formation of young people. Today, the young spend equally mauch time being connected to various media as they do socializing with family and friends. The results indicate that young women view the world and lifestyle that known Bloggers expose intheir Blogs as a kind of ideal. The young women got an aha reaction when they realized that what the Bloggers expose is not always equal to the real life..
?DET ÄR JU MYCKET HUR MAN SKA VARA FÖR ATT PASSA IN SOM TONÅRING, OCH DÅ SPELAR JU NORMERNA I MEDIA ROLL FÖR HUR MAN TYCKER OM SIG SJÄLV? -En studie om Tv´s påverkan för ungdomars identitetsskapande
In this thesis we have examined if some young people's identity is influenced by television programs. We chose to illustrate this from a gender perspective and have made use of social construction theory. We did group interviews with 13 youngsters, in three groups, to find out how much insight they had in what they watch, if they believe that they are affected and how they believe that gender roles in television programs often look. Our questions are: Does young people's identity take influence of the TV program? How? Creates a social construction of gender in the television programs that young people are watching? Is there awareness among young people on what they watch and how is this in this case out? Important to emphasize is that our results are not necessarily representative of youngsters in general when we only had the opportunity to interview a few.
Guilty until proven? : Nanomaterial i konsumentprodukter som sociovetenskapligt dilemma.
Nano materials can today be found in a wide range of consumer products and the number of new products on the market is expected to inrease. In the shadow of hope for nano materilas potential in various applications, low awareness of its health and environmental risks is hiding. Furthermore, the knowledge about people´s risk perception of nano materials is limited. Parallel to the situation described above, the scholls meet the challenge of incrasing the scientific literacy. To achieve this goal, skills in argumentation in science studies has been emphasized and the concept of socio-scientific issues has been emerged.
Föredraget ledarbeteende - en jämförelse mellan män och kvinnor, samt mellan lagidrottare och individuella idrottare
The aim of the study was to a) examine what leader behaviors individual and team athletes prefer and b) examine what leader behaviors men and women prefer. A questionnaire (The Leadership Scale for Sports) was distributed to 168 individuals, from which 130 were included in the study. The data was analyzed in SPSS, in which a three-way and a two-way variance analysis were performed. The results showed that individual athletes preferred the behavior dimensions ?Training and instruction?, ?Positive feedback? and ?Democratic behavior? to a higher degree than did team athletes.