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3317 Uppsatser om Young consumer behavior - Sida 66 av 222

Att bjuda eller inte bjuda? En studie om hur ungdomar och föräldrar samtalar med varandra om alkohol

My study is about how parents talk to their children about alcohol. The purpose of my study was to study how young teenagers communicate with their parents about alcohol. I also wanted to find out if parents have any influence over their children's choice of drinking. I have chosen to look at these questions from the perspective that alcohol is a cultural phenomenon, that children is a part of a family system and that alcohol can be viewed as a part of the children's liberation from their parents. I used a qualitative research method and interviewed five young teenagers, who are students at upper secondary schools ("gymnasium" in Swedish) in Lund, they where all under 18 years old.

Barnsligt lätt att hitta rätt? En observationsstudie om hur barn navigerar mobila applikationer

Children?s use of mobile devices is constantly increasing and has become very popular withchildren as young as toddlers. Schools in Sweden have made large investments to expand theuse of information technology (IT), and the use of mobile devices in preschools is already acommon support tool for learning. Children?s use of IT is a relatively new phenomenon,which means that is it also a relatively new area of research.

Organic acids in liquid feed for pigs - palatability and feed intake

Fermented liquid feed is well known for its health promoting effects on piglets. High levels of lactic acid are desired in the feed together with low levels of acetic acid and certain biogenic amines. Limits for acetic acid have been suggested to be 30-40 mmol/kg to avoid a decreased palatability of the feed; however, few studies have been performed. The purpose of this trial was therefore to examine which levels of lactic acid and acetic acid that can be accepted in a fermented feed without affecting the feed intake and thus the weight gain of the pig. A total of 60 pigs (Yorkshire/ Hampshire) were used in a trial during two weeks, between 9-11 weeks of age.

Flyktingungdomars upplevelser av deras etniska identitet

The aim of this study has been to reach a deeper understanding of how refugee adolescences experience their ethnic identity, particular ethnic consciousness in terms of integration, assimilation and segregation. Further my intention has been to investigate if the adolescences experienced changes in their ethnic identity.   In order to investigate these questions a qualitative method consisting of four interviews were conducted. The study included two young men at the age of 18, and two young women at the age of 17 and 18. Three of the interviewed persons can be defined as refugees, but not the fourth adolescence.

Faktorer som påverkar lönsamheten vid köp av skogsfastigheter i Norrbotten

During the past 20 years, the price of forest estates in Sweden has raised more than the price of timber. The purpose of this study is to investigate if it, despite this development, is possible to buy a forest estate based on economic grounds. Different forest parameters will also be studied to analyse their effect on the profitability. The study is done in cooperation with the company LRF Konsult. Purchase price of 34 forest estates near the coast of Norrbotten, Sweden, has been compared to yield valuation. For the valuation, guidelines from the Swedish author Lantmäteriet was used.

Produktplacering : ett sätt att kommunicera varumärkesidentitet?

Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to differentiate the product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the brand identity successfully.

Träningsapplikationer och deras förmåga att motivera vid träning : en kvalitativ studie om hur mobilteknik hjälper till att motivera användaren vid träning

Smartmobilens användande har successivt ökat och blivit en central del i vår vardag. I och med detta har antalet olika applikationer ökat och numera finns det en mängd olika typer av applikationer som tillfredsställer användarens behov. I den här studien har vi därför försökt ta reda på om träningsapplikationer har förmågan att motivera användaren vid träning. Vi har observerat fem kvinnor och tre män, med varierande erfarenheter av träningsapplikationer, som har deltagit i en fyra veckor lång studie bestående av två faser. Under Fas 1 har respondenterna laddat ned två valfria träningsapplikationer som de testat och under Fas 2 har de använt en specifik applikation.

Silver i luktfria kläder - en stinkande lösning

Genom ökad användning på träningskläder har antibakteriella behandlingar blivit allt vanligare för den allmänna konsumenten. Dessa plagg marknadsförs ofta som antibakte-riella eller luktfria, men det som inte framgår är vilka ämnen som används för att uppnå den luktfria effekten. Vanligt förekommande är de behandlingar som är baserade på oorganiska silversalter. Medan leverantörerna av dessa produkter argumenterar för, argumenterar många miljövetare och forskare på bakterier emot antibakteriella produk-ter då dessa kan ha en skadlig inverkan på vår miljö och hälsa. Rapporten syftar till att ge större kunskap kring miljö- och hälsopåverkan vid användandet av textiler behandlade med silversalter samt till att analysera konsumenters inställning till antibakteriella kläder samt deras användar- och tvättvanor för träningskläder.

Ungdomar, alkohol och normer

This master essay is about teenagers, alcohol and the preventing measures taken by the Swedish government. Consequences of the rising consumption of alcohol among adolescents and how to prevent dangerous alcohol consumption in the future is one of the most prioritized issues in the Swedish society today. Today there is no prevention that clearly shows any effect on teenager?s alcohol consumption and the education about the dangerous effect of alcohol is clearly not the same in schools around Sweden. To gain knowledge about how teenagers view their own consumption of alcohol we have used the Grounded Theory.

Nyhetsverkstans informationsbehov : en domänanalys av Gefle Dagblad

This two years master?s thesis consists of a domain analysis on the local Swedish newspaper Gefle Dagblad (GD). The domain analysis was developed by the Danish library and information scientist Birger Hjørland. The purpose of this theory is to understand the information behavior of individuals by studying the social and collec-tive context which surrounds this person. According to Hjørland, four different areas need to be studied in order to analyze a domain.

Påklädda ma?n och söta kvinnor : En studie i representationer av genus i tidningen Frida 2013

This theises aims to extend the understanding of how representation of gender is produced and reproduced in the young women?s magazine Frida. We examine this through analyzing pictures of male and female celebrities in a selected number of magazines from the year of 2013. We use a quantitative analysis of the pictures, as well as a supplementary quantitative analysis of ajectives used to describe male and female celebrities in captions. We research what types of patterns we can find in these analyses that construct representations of gender, also surveying how the celebrities in the magazine look.Our analysis shows us that the context of Frida contains several recurring visual patterns that preserves a representation of men being superior to women.

Personalnedskärningar och aktiepriser : En eventstudie av sambandet mellan personalnedskärningar och aktiepriser under perioden 2008-2012

Purpose: The purpose of this thesis is to investigate whether abnormal stock returns could be identified as a result of a layoff announcement during weak economy.Method: An event study methodology.Theory: Efficient market hypothesis, signal theory.Empirical results: Quantitative data from observations of stock prices in thirty two companies listed on the Nasdaq OMX Stockholm, in the period 2008 -2012.Conclusion: The results indicate that the market reaction was negative because there were negative abnormal returns on the Stockholm Stock Exchange during the period 2008-2012 in connection with the layoff announcements. The market reaction was milder when staff reductions were carried out as a result of a restructuring and stronger when staff reductions were carried out as part of a cost reduction program.The layoff announcements elicited different market reactions depending on the company's industry affiliation. The most negative reaction was in the Healthcare industry. Negative abnormal returns were lower in industries Industrials, Consumer Services and Consumer Goods. There were no abnormal returns for shares of companies in the industry Financials.

?Skammen är alltid störst...? - En kvalitativ studie om biståndstagande ungdomars skamkänslor och hur dessa kan minskas och förebyggas

Syfte: Utforska och belysa begreppet skam i samband med ungdomars biståndstagande. Ta reda på om klienter som är aktiva inom ekonomiskt bistånd upplever skam i samband med detta, samt hur dessa eventuella skamkänslor påverkar klienterna. Vi vill också utforska handläggarnas syn på skam och deras tankar och upplevelser kring deras klienter skamkänslor. Samt om och hur socialsekreterarna kan minska och förebygga dessa känslor genom att undersöka både socialsekreterarnas och klienternas perspektiv på detta.Metod: Vi har valt att genomföra en kvalitativ studie med en abduktiv ansats baserad på semistrukturerade intervjuer. Data insamlades från sju respondenter, varav fem ungdomar och två socialsekreterare.

I skuggan av friheten : Upplevelser av att bryta upp från en hederskontext

So called honour based violence is a present problem in Sweden. Although recently there has been a steadily growing political and academic awareness around so called honour based violence, there are still problems in the face to face meeting with the victims. This dissertation contributes to the understanding of these victims. The empirical material is based on five young women's stories about growing up in a context of 'honour' and their experiences from breaking up from this context.  My ambition is letting these stories be heard and told as to lead to an increasing understanding of how these women experience themselves and their surrounding society. The purpose of this dissertation is to illustrate how young women interpret their self in the light of a separation from their families.

Elevers ansvar i skolan : En studie om pedagogers syn på elevansvar i grundskolans tidigare år

Background: Pupils? responsibilities are presented in the curriculum Lgr11 as a given thing. There has been some research in the field of pupil responsibility, but research covering school grades 1-3 could not be found. The study investigates theories of responsibility, pupil responsibility, power and pupil influence.Purpose: The purpose of this study is to find out the teachers? views on pupil responsibility.

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