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3317 Uppsatser om Young consumer behavior - Sida 60 av 222
?Det här var dagen då anonyma tonåringar via sociala medier startade ett upplopp i Göteborg? En studie över gestaltningen i fyra svenska tidningar av gatuoroligheterna vid ?Instagram-händelserna? i Göteborg år 2012.
On subsequent days, the 18th and 19th of December 2012, large groups of young people gathered to protest in the centre of Gothenburg. The gatherings mainly occurred outside two high schools: Plusgymnasiet and Framtidsgymnasiet. The reason behind the gathering has often been explained by the young people?s reaction to an Instagram account, on which offensive pictures and comments of and about young boys and girls had been published. As a reaction to the protest, police force including helicopters and mounted police, was sent to the streets.
Strategies for social customer relationship management : the case of social media in the Swedish food industry
Consumption of meat and poultry has increased during the last ten years while the production in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. Swedish food producers can become better at communicating the added values that meat and poultry produced in Sweden has. Social media gives companies a possible tool for communication in order to communicate and create a relationship with consumers. The rise of social media does not only affect consumer decisions making, but also corporate communication.
The objective of this project is to investigate how social media can connect the farmer to the consumer.
Mainstream eller alternativ? : Mediesyn och medieanvändning hos grupper inom sociala rörelser
ABSTRACTPurpose/aim: Are there any differences between how ?old? and ?young? groups within social movements in Sweden view (value) and use alternative and mainstream media?Material/method: The answer to the research problem is sought by conducting qualitative research interviews with representatives of four different groups: Alternativ Stad, Folkkampanjen mot Kärnkraft-Kärnvapen, Attac Sverige and Ingen Människa är Illegal. The theoretical framework consists of research on social movements, especially on their relation to media, and on alternative media.Main results: There exist some, but not great, differences between how ?old? and ?young? groups view and use mainstream and alternative media. The differences are relatively small when it comes to views on media and somewhat larger concerning media use.
Det händer bara andra, det händer inte mig. Tre unga tjejers upplevelser av att ha levt i misshandelsförhållanden
Today several things point to the fact that many young women are being abused and sexual harassed. Despite that there is no knowledge about how the girls handle the violence or how the battering affects them. For that reason the purpose of this study is to describe and give a picture of some girl?s experiences of being battered of men they have or have had a relationship with. In focus is also how these girls identities are affected of the battering.
Kärnan av beslut - En fallstudie över EU:s beslut att inleda inträdesförhandlingar med Turkiet
I denna uppsats analyseras de faktorer som ligger bakom beslutet att låta Turkiet inleda inträdesförhandlingar med EU. Dessa faktorer analyseras utifrån Allisons tre modeller: Rational Actor Model, Organizational Behavior och Governmental Politics. Modellerna beskriver olika komponenter som låg till grund för beslutstagandet.I vår analys belyses först de statliga aktörerna och deras motiv för att ge Turkiet kandidatstatus och ett datum för eventuella förhandlingar, enligt Rational Actor Model. Därefter belyses de organisatoriska strukturerna bakom EU och dess inverkan på det faktiska inledandet av förhandlingarna enligt Organizational Behavior. Slutligen nämns kortfattat Governmental Politics, som behandlar nyckelpersoner och förhandlingskonstellationer, eftersom modellen ej kunnat genomföras i sin helhet.Uppsatsen har som uppgift att tillämpa de olika modellernas styrka i den specifika fallstudien och utgör en ny syn inom europeisk integration..
Gymnasieungdomars kostvanor under skoldagen och deras uppfattningar om skolkafeteriornas utbud
The aim of this thesis was to investigate whether the selection of products in the school cafeterias in Uppsala county high schools' comply with NFA's (National Food Administration) recommendations. Furthermore, the intention was to examine pupils´ eating habits before and during the school day, and their views on the school cafeteria´s selection of products. To investigate this, an inventory of school cafeterias in six high schools in Uppsala County, and a survey among 60 pupils were carried out. The results showed that the NFA's recommendations not always were followed. The survey showed that there were healthy products in the cafeterias but unhealthy products nevertheless constituted a large part of the selection.
Slumpmässig Informationssökning eller ?Jag talar hellre om inspiration?. Skådespelares slumpmässiga informationsanskaffning
The aim of this study has been to investigate actors? methods for acquiring information that is necessary for their profession, with a focus on the more random methods they might possibly use. The study is based on the following questions: What information needs do actors have in relation to their profession? Which methods do actors use to procure information? Which information systems do actors use? What role does the library play in the actors? acquisition of information? Through an interview study with 10 informants a picture is formed of the actors? information behavior. With the help of theoretical ideas regarding random methods of acquisition, we describe which information needs actors have and how they acquire that information.
Beslutsprocessen vid köp av barnmat- vad påverkar planering och inköp?
Huvudsyftet med studien är att med hjälp av generella teorier inom området samt insamlad empiri utreda och beskriva hur beslutsprocessen vid köp av barnmat ser ut. Ett delsyfte är att se om det eventuellt finns behov som idag inte tillfredsställs på marknaden. Två olika metoder har använts i uppsatsen. Den ena utgörs av kvalitativa djupintervjuer i hemmiljö och den andra metoden utgörs av kvantitativa intervjuer med småbarnsföräldrar vid hyllan i butik. Under denna del spenderade vi mycket tid i butikerna och kunde då också observera hur föräldrarna agerade vid hyllan.
Killar gör det grova, tjejer gör det andra: en studie om tjejers och killars syn på kön och genus
The purpose of this essay was to study how surroundings form young peoples gender and where gender patterns are maintained. This was done by interviewing 12 students from two advanced classes at a comprehensive school in a small town in the southern parts of Sweden. The students where divided into four groups. Two groups with three boys in each, and two groups with three girls in each. We used R.W.
Robertsons Charkuteri : Om konsumenters köpbeslut av charkuteriprodukter påverkas av tillskriven varumärkesimage
I dagens samhälle ökar varumärken i betydelse vilket innebär ett ökat behov för företag att ha kunskap om vilken image konsumenter tillskriver deras varumärke. Varumärkesmedvetenhet och köpbeslut är teoretiska områden inom konsumentbeteende som tidigare studerats utförligt. Dock har det saknats studier kring hur varumärkesimage påverkar konsumenters köpbeslut inom livsmedelsbranschen.Köttkonsumtionen i Sverige har ökat under senare år och charkuteriprodukter ses som väsentliga livsmedelsvaror att ha hemma. För att skapa konkurrenskraft på marknaden är det viktigt för företag inom charkuteribranschen att tillhandahålla vetskap om den image konsumenter tillskriver deras varumärke. Det lokala Örebroföretaget Robertsons Charkuteri AB har idag inte en klar bild över vilka som utgör deras kundgrupp och har under de senaste åren känt av en ökad konkurrens och efterfrågade därför en marknadsundersökning gällande hur varumärkesmedvetenheten ser ut bland invånarna i Örebro stad samt vilken image de tillskriver varumärket.
Etanol : ett hållbart tankande eller ett kortsiktig tänkande?
Ethanol fuel is a biofuel, which been widely reported in the public debate and on the fuel market the last years. Ethanol is sold as both E85 and as a five percent admixture of all petrol sold in Sweden. Research studies on ethanol fuel often focus on environmental issues surrounding the production and utilization of ethanol as a fuel, and omits the private and business aspects of the subject. The purpose of this study is to illustrate the economics of ethanol as a fuel. How the Swedish market for ethanol is and how it evolved over time and what the future prospects are.
Bakomliggande resonemang och uppfattningar av fenomenet life education : en etnografisk studie i Uganda
The flexibility of the labour market is considered as an instrument for increasing economic growth.Therefore has the use of flexible employment, also called atypical employment, increased. The atypical employment is characterized by insecurity in comparison with a traditional permanent full- time employment. One of the most common atypical employments is the manning employment, which is insecure whether it is permanent or not. The insecurity in the industry is based on insecure income, unpredictable working hours and poor psychosocial work environment.In order to encourage a continued increase of flexibility in the labour market while the need for security for staffing employees would be satisfied was Directive 2008:104 adopted. A certain amount of security has been achieved.
Ungdomsbrottslighet : En studie om lokala tjänstemän inom socialt och brottsförebyggande arbetes syn på brottslighet bland unga män i en svensk förort.
The purpose of this study was to examine if there are common factors that lead to young people committing crimes according to professionals in social work, crime prevention and the police. The study also aims to examine if juveniles in Swedish suburbs commit more crimes, the consequences that follows and what actions socialworkers have for these juveniles. The study was conducted through qualitative interviews of five professionals in the area who were contacted from different units. In the analysis Goffmans (1971) theory of stigma was used and Goldberg's (2005) Conspiracy Theory. Some of the conclusions that could be drawn from the study was that there is not only one factor influencing young people to delinquency, but often combinations of different factors that lead to this.
Vår Kokbok : En studie om den historiska utvecklingen inom matkonsumtion i Vår Kokbok
Swedish consumption habits led to a discourse on consumption needs of the general public during the first half of the 20th century, involving primarily several institutions, but also a variety of popular movement organizations, among which we find Kooperativa Förbundet. In this discourse, ascetic consumption and a rationalized outlook on consumption were idealized, as the Swedes needed to be economical not to live beyond their means. The objective of this study is to investigate the ideals this type of discourse conveys throughout the latter half of the 20th century. This will be achieved by investigating selected editions of the cookbook ?Vår Kokbok? published by Kooperativa Förbundet.
Varför barn får kontaktperson och kontaktfamilj : En aktstudie om barnens bakgrund och skäl till insats
The aim of this study was to look into why children receive the interventions contact person and contact family. This was done by studying case-files. The main questions were:- How common is it that there are reasons for the intervention linked to parents and which are the most common?- How common is it that there are reasons for the intervention and problems linked to children and which are the most common?- Is there any indication of connections between reasons, age, gender or type of intervention? If so, what are the connections?The main results of this study were that most of the children lived with a single mother, often with a weak social network, and in need of relief. It was more common that reasons were linked to children then parents and the most common reasons indicated a need for an extra adult.