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3317 Uppsatser om Young consumer behavior - Sida 46 av 222
Ungdomars musikvanor : En studie i hur och var svenska ungdomar upptäcker och konsumerar musik ur ett mottagarperspektiv.
This essay is a study of the various attitudes and behavioral habits for music consumption and discovery of new music amongst young people in Sweden from a receivers perspective. The aim of the study is to review and map out the current trends, habits and cultural views on music consumption. An online survey was posted and spread on Facebook with 195 respondents as a result. The analyzed result and conclusions of the survey was then to be of use for understanding how to market and spread new music more efficiently. The study showed that there are three dominating sources of music for youth in Sweden.
Ungdom och inflytande en diskussion om hur ungdomar upplever sina möjligheter till makt och inflytande i samhället
The purpose of this master's thesis is to discuss how young people view their possibilities of exercising power and influence in Swedish society and politics. To accomplish this we have used several different sorts of relevant material. As an introduction, we review the development of the Swedish research concerning youths, with focus on the development in the last two decades of the twentieth century. We continue with a study of important Swedish youth-political documents, especially of the Government Bill På ungdomars villkor: Ungdomspolitik för demokrati, rättvisa och framtidstro On the terms of the youth: Youth-policy promoting democracy, justice and hopes for the future. The Bill is the foundation of a new youth-policy in Sweden.
Att blunda för annonser. En studie av konsumenters och annonsfinansierade företags uppfattningar om annonsblockering på webben
The majority of free content on the internet is financed by online advertising. A requirement for thismodel to work is that the visitors see the ads. The emergence of ad-blocking software has shifted thepower from the advertiser?s choice of publishing ads to the consumer?s choice of viewing ads. Weexamine the consumers? opinions regarding the use of ad-blocking software and compare them to theopinions of companies using online advertisement.
Idrottsvanor bland ungdomar : En kartläggning över föreningsidrott och spontanidrott
This master thesis examines sport habits among young people and a view of their future in sports. Research has shown that the majority of youth leave sport clubs during adolescence. The thesis questions were: How physically active are young people? Which sports do they practice? Regarding their future in sports, what kind of aspirations do the young people have? Are there any barriers that could complicate their involvement in these activities? These questions were examined by analyzing if there were any differences between boys and girls, youth in different grades and youth with Swedish or foreign backgrounds. Pierre Bourdieu´s theoretical framework about sports and economic capital has been used as a research framework.
Aggressivt utagerande: Betydelsen av samtidig förekomst av callous-unemotional traits och impulsivitet
Abstract The importance of the co-occurrence of callous-unemotional traits and impulsivity concerning aggressive acts was examined by a survey. The participants consisted of 1478 Swedish youth. Three groups with extreme scores on callous-unemotional traits and impulsivity was identified. The group scored high on both was more prone to show higher levels of aggressive and conduct problems behavior compare to the other groups. The aggressive and conduct problem behavior was shown at higher level in all examine variables. This study highlight that impulsivity can identify extreme aggressive individuals, without taking HIA (Hyperactivity, Impulsivity and Attention) problem as a entirety, to account, if shown with callous-unemotional traits. Keywords: Callous-unemotional traits, impulsivity, aggressive, conduct problem, youth, co-occurrence..
?Hjärtat känns inte svart längre? : En kvalitativ studie om hur den kriminella bakgrunden kan påverka ungdomars identitet
The aim of the study is to gain a deeper understanding of how young people's current identity is affected by their criminal background. We also want to understand the impact of resources in these young people?s social networks (that is their social capital) on their life course and formation and reformation of their identity. The theoretical frameworks used (as a tool to be able to analyze the empirical data) are theories of stigma, identity and social capital. The empirical study was conducted using semi-structured interviews that focused on questions about the life-story of informants.
Arbetets värde. Om ungdomars uppfattningar kring arbetets betydelse.
The aim of this study is to examine the perception of work of young men and women. A central problem that the study focus on is how young men and women value work, what do they expect to get out of work, and what are their experiences of work. The study also examines what work value and work mean for them. Eight young men and women between the ages of 22-25, currently working in different field, were interviewed. The individuals interviewed had different educational backgrounds.
Identitetsskapande : en analys av sex ungdomsromaner med homosexuella huvudpersoner från 1977-2003
The purpose of this study is to analyze how homosexuality is portrayed in young- adult novels. I use books published in Sweden from 1977- 2003. Three of the books have female main characters and the other three have male main characters. My purpose is therefore to compare the different results between the sexes.I will examine and discuss the homosexuality in the novels with focus on the homosexual identity of the young characters and how it is formed. I relate the results to a queer discussion about identity.
Vilken ställning har dagens ungdomsbok? En studie om hur dagens ungdomslitteratur bemöts av sin målgrupp
The purpose of this study was to investigate young teenagers 13-16 reading habits and attitudes concerning todays modern teenage literature especially written for the young teenagers. The study also includes the readers apprehension of the literature and how the target group is reached. The study is based on results from questionnaires, interviews and by compiling summaries of literature relevant to this study. Earlier research has been compared with results from this study. Reflections made by teachers and librarians concerning the youths reading habits are an integral part of the study.
Normbrytande beteende : en studie av uppfattningar och resonemang hos kuratorer på högstadieskolor
The purpose of this paper is to investigate how staff at secondary schools are thinking and reasoning about notifications to social services based on norm breaking behaviors in students. To find this out five qualitative interviews has been made with counselors in two public schools and three private schools in Örebro län. The results show that there is no clear definition of what norm breaking behavior is which making the reasoning difficult. There are clear procedures for the staff to dealing with norm breaking behaviors but they do not know when they will be applied. The decision to report behavior to the social service is usually not taken individually, it is a result of several people?s views and experiences.
Millennials- Den nya och krävande generationen
Psykologisk forskning visar på att unga medarbetare, den så kallade Millennialgenerationen, efterfrågar en annan typ av ledarskap än deras äldre föregångare. Syftet med studien var att undersöka unga medarbetares föreställningar om transformativt ledarskap samt i vilken utsträckning dessa föreställningar motiverar dem i arbetet. Hypotes: Transformativt ledarskap är gynnsamt för unga vuxnas motivation på arbetsplatsen jämfört med andra ledarstilar så som laissez-faire och transaktionellt ledarskap. Undersökningsmetoden som använts var en webbaserad enkätdesign med 28 deltagare i åldrarna 20-38. Resultatet stödjer studiens syfte och hypotes, det transformativa ledarskapet var det som motiverade unga vuxna mest på arbetsplatser.
Motivera Mera! - En kvantitativ studie om samspelet emellan hedonisk shoppingmotivation och multikanalshopping
Multichannel-shopping has become a wide spread phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. Therefore both the academic world and the retail industry are screaming for knowledge about the multichannel-shoppers. Several studies have focused on the characteristics of different channels and how multichannel strategies should be designed to minimize cannibalization. There is however a lack of research concerning what characterizes multichannel-shoppers and what drives them to shop in several channels.
Efterfrågeprognoser : ?En jämförelse av prognosmodeller med avseende på FMCG-marknaden?
An organization must manage its resource consumption and material flows in order to satisfy the demand of its products as efficiently as possible. Managing of the aforementioned requires a balance between the organizations resources (such as the capability of distribution and production) and the market demand. According to Gardner (1990), an estimation of future demand is a necessity for maintaining the balance. An instrument that is used frequently to estimate future demand is demand forecasting. The demand forecasting practice has been thoroughly studied and a plethora of academic contributions exist on the topic.
Recept för en "god" konsument : En läromedelsanalys i hem- och konsumentkunskap med utgångspunkt i kursplan 2000.
SammanfattningAnalysen undersöker meningserbjudandet gällande konsumentfrågor i tre läroböcker inom hem- och konsumentkunskap, med utgångspunkt i kursplan 2000 (Skolverket, 2000a). Först definierades och avgränsades konsumentfrågorna med hjälp av konsumtionsprocessen (Bjurström, 2004, McGregor, 2011a). Det andra steget i analysen var att kategorisera det befintliga konsumentinnehållet utifrån tre undervisningsstrategier: fakta-, normerande- och pluralistisk undervisningsstrategi (Skolverket, 2002, Kronlid & Öhman, 2010). Som ett tredje steg genomfördes en analys även av kursplan 2000, med hjälp av de tre undervisningsstrategierna. Detta tredje steg utgick ifrån antagandet att läroböckernas legitimitet och relevans styrs av kursplanen (Sellander, 1988, Lundgren, 1989, Englund, 2011).
Unga Vuxna med psykisk sjukdom : Att våga prata om sin sjukdom
Aim: The aim of this study was to investigate the quality of the social network in regard to young adults, with psychological disorders, and their possibilities to be open about their disease. In addition the study aimed at identifying possible causes to perceived difficulties by young adults to talk about their disease. Method: The survey was a quantitative study with descriptive design. The data was collected using a study-specific questionnaire on a clinic for young adults with psychological disorders, between 18 and 25 years of age. Out of 123 potential participants 79 (64 %) answered the questionnaire, of which two were excluded because they did not see themselves as suffering from mental illness. Results: The results showed that the participants of the study stated that they had a social network and the majority (90%, n=69) considered they had someone to talk to about their disease, but most of them wanted to be more open about their illness.However, the majority had some form of difficulty to talk about their disease with their social network. The most common specified causes were to feel ashamed of their disease and that the mentally ill persons did not think they would be properly understood.Almost the half of the participant experienced that they had some form of difficulty to be open about their mental disorder in front of health professionals and the most common specified causes was that the participant did not thought that they would be properly understood or that they did not felt confidence before the health professionals. Conclusion: Young adults with psychological disease have difficulty to be open about their disease, partly because of stigma.