Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers.

Marketing is an important tool for companies to use in today?s consumptions society, to reach out with products and services. The message that has been sent out is also important, because the message can be distort or reach wrong customer group. Above all this the competition and the struggle round the customer?s increases and it has become more common that the customers tend to be less loyal towards the company.

The aim of this work is to understand the recruitment of candidates to the local representative assembly in the municipality of Täby. The method used is qualitative interviewing, of a total of eight local politicians in Täby. The theory in which this work rest upon is based on a new-institutionalist perspective. Of great importance is the thoughts of the politicians involved in the recrution process, what do they think were the reasons that controlled the order of priority in the party list among the pool of candidates? Were there any obstacles for minorities in the politics like for example foreigners, women or young people? The study is taking it?s departure from the politicians who candidated in the election of 2002-2006 and the ones which are candidating to the election this coming autumn.In conclusion the aim is to understand the reasons that gives some of the candidates electable places to the assembly, and what the actors themselves think are the conclusive qualities that matters the most.

Arbetsgivares nätkontroller i sociala medier är bara ett exempel på alla emergenta beteendemönstersom utvecklats både på individ- företagande- och samhällsnivå på grund av den interaktiva webben(Webb 2.0) och Facebook kring vilket en diskussion förs.Resultatet i den kvalitativa studien sammanställs i en slutsats giltig för den lokala urvalsgruppeninkluderande 7 småföretagare och påvisar att arbetsgivarna, även om det inte alltid är helt medvetet, påverkas i sina subjektiva bedömningar kring arbetssökandens lämplighet för anställning genominformation inhämtad från Facebook jämte andra informationskällor. Facebook är en social webbaserad plattform ursprungligen designad för social interaktion koppladtill privatlivet. Information lyfts ur sitt sammanhang och in i helt andra kontexter när andra aktörer i form av beslutsfattande yrkespersoner träder in på nätverket i syfte att bakgrundskontrollera. Informationen kan tolkas och användas som informationsunderlag för professionellt beslutsfattandeoch påverka användares livsförhållanden. Resultatet redovisar för några svårigheter och möjlighetermed informationsöverföring via Facebook som kan vara av intresse att överväga och diskutera vidpolicyutformningar för sociala medier kopplat till informationsinhämtning vid rekrytering samt viddesignandet av social informationsteknik..

AbstractIn this study, then collaboration agreement impact of the work on 11 and 19 § § MBL are studied. The employer and collective agreements bearing employee union are often involved in collaborative agreements to facilitate cooperation between them. Issues addressed to collaboration areoften questions related to employee participation. The purpose of this study is to investigate two local employers and related collective bearing employee unionsview of the cooperation agreement related to the MBL. The purpose leads to these questions:?How can co-operation agreements affect 11 and 19 § § MBL??What are theadvantages and disadvantages cooperation agreementscan lead to, regardingemployer disclosure and negotiation duty?To try to sort out these issues are interviews conducted to create a greater understanding of the work of the Cooperation Agreement between organizations and how it affects them.Results of the study suggest that collaboration agreement leads to simplifications in the work of the employer's information and bargaining duty.

In companies today, it is becoming more and more common for employees to work in a project based environment, as a result many companies have developed their own project models. Companies with a well developed product culture are striving to improve their existing models, and businesses relatively new in the marketplace are aiming to reach a high level of maturity as well as reach high levels of efficiency in the shortest time possible. As the number of mature and efficient companies with well developed project model increase, so does the level of competition in the market. Since a well developed project model often leads to a more efficient and accurate way of carrying out the project, which in turn leads to shorter delivery time towards the client. This is crucial as time is one of the most valuable parameters of competition in today?s business environment.

Akademisk examen är något som värderats högt och har lett till chefspositioner inom många branscher. Akademiska utbildningsprogram inom hotellbranschen är relativt nya. Detta har lett till att företagsledare inom branschen har fått arbeta sig uppåt i hierarkin, och att det ansetts som den rätta vägen för att nå en chefsposition. Nu när allt fler har en akademisk examen inom ämnet är frågan vad som premieras av branschen.Syftet är att belysa om en akademisk examen värdesätts vid rekrytering i hotellbranschen.Uppsatsen är en litteraturstudie baserad på fem vetenskapliga artiklar hämtade från databasen Summon. Artiklarna var utvalda för att överensstämma med uppsatsens syfte.

In 2014-2015 a large-scale Ebola epidemic occurred in West Africa. The Swedish Civil Contingencies Agency was given the order to conduct the Swedish response. The purpose of this case study was to investigate the impact on project planning of the three factors: the nature of the crisis, political initiative and developing countries. In this case study the crisis was an epidemic, and the project was initiated by the Swedish Government and conducted in two developing countries. The results were intended to contribute to developed understanding and recommendations for future project managers in similar projects.

Equality between the sexes has been discussed in Sweden for more than 50 years. In the 60´s and during the 70´s the discourse that dominated the debate was based on the assumption that both men and women needed to liberate themselves from their traditional gender roles. In this approach information and education was perceived as the key to equality. During the 80´s however, power and subordination became the main focal point of concern within this debate, and focus upon changing the patriarchal power structures dominating society were perceived as the principal key for establishing equality between the sexes. Today, the latter discourse still dominates both the scientific and the political perspective upon equality.

In order to evaluate the benefits and costs associated to investments in information technology (IT) managers need to be aware of the complexity in the nature of the task. Hence all the benefits that arise from the investment are not of pure economic character. The complexity of the task is even more obvious when managers also need to prioritize between a number of possible investments in order to fit a given budget.Stora Enso Skog AB is about to implement a new administration system to the organisation and due to that they will also implement a new standard system for the production planning process. In order to seek the modifications in the standard system that needs to be done to fit the organisations way of working, the managers have put together a reference group to seek out these modifications.The aim with this report is to identify a model that can prioritize these suggested modifications and test it practically with a group of future system users. The first part of the report is a literature study to map the existing models that are available.

COPD (Chronic Obstructive Pulmonary Disease) is one of the most widespread lung diseases today and is a growing cause for suffering and mortality worldwide. It is considered to be the third leading cause of death in the near future. Smoking is the most important risk factor for this disease and about 50% of smokers develop COPD. The purpose of this study was to mediate the experience of not being able to stop smoking described by persons diagnosed with mild or moderate COPD. The study involved five women and five men.

The purpose of this study was to examine how Swedish newspapers framed the campaign Earth Hour. Did media encourage their audience to join in and how did they create a sense of togetherness regarding the campaign?The theories connected to the study are media logic, media events, identity and the media, collective togetherness, symbolic interactionism and discourse. The method used was a qualitative discourse analysis. We analysed three Swedish newspapers: Aftonbladet, Barometern and Svenska Dagbladet.

Bakgrund: Alumninätverk är ett nätverk för tidigare anställda på ett företag eller för examinerade studenter från högskola eller universitet. Alumninätverk är ovanligt i Sverige, men i USA jobbar företagen aktivt med detta. I avslutningsskedet av en anställning kommer alumni in som en del i Employer Branding processen då ett företag vill behålla kontakten med sina före detta medarbetare.Syfte: Syftet med föreliggande studie är att få fördjupad kunskap om de för- och nackdelar som företag upplever med att inrätta alumninätverk och vilken effekt det får när ett företag inrättar ett alumninätverk.Metod: För att uppnå syftet med denna uppsats har jag genomfört en kvalitativ undersökning där jag intervjuat ett konsultföretag inom området alumninätverk för att erhålla ett expertutlåtande och fyra företag som idag driver alumninätverk för sina tidigare anställda.Slutsats: Alla företag jag har intervjuat är överens om att fördelarna med ett alumninätverk är många. Bumerangrekryteringsmöjligheten, ambassadörskapet, affärsnätverket och möjligheten att utveckla en kundkontakt i framtiden är fördelarna som främst tas upp. Min slutsats är att fler företag bör börja arbeta med alumninätverk för jag tror att generation Y kräver en strategisk Employer Brandprocess där alumni är en viktig del.

The main purpose of this Master Thesis has been to investigate issues concerning apple fruit quality in orchards of Äppelriket Österlen. The goal has been to develop a document, for future benefit towards growers and company management in the production of high quality apples.In order to investigate main issues of fruit quality, focus has been on statistics concerning apple varieties, age of the apple trees, new planting, orchard size and growers opinions. Nine growers have been interviewed to investigate opinions and contribution of different growing techniques to increased fruit quality. The investigation showed high age of the trees in production and low rate of planting of new trees. Differences in fruit quality were highest between small orchards. Most growers were satisfied with their fruit quality and with their own measures made to improve it.

AbstractThe purpose of my essay is to describe how some educators perceive the cooperation that takes place every day in the team to wich they belong. To do this, I have implemented six qualitative interviews with educators at two diffrent workteams. I based my questions on three scientific questions:- How does the cooperation in the team work?- How has the cooperation between the various kind of educators developedsince the pre-school class and the leisure-time centres was integrated with the school?- Which conditions exist for a good cooperation?The result showed that there were both similarities and differences between the teams, but common to both teams was that the educators felt that there have been some major positive changes to the cooperation in the teams in the last few years and that they were fairly satisfied with how the cooperation of their teams function now. Mostly they cooperates during school hours with various school projects, but questions concerning the pupils wellbeing is also an important area of cooperation.Since the integration was implemented, the cooperation has become more equal and the various educators have found their respective roles.