This study intends to elucidate which view customers has about Sony Ericsson as a trademark compared with it?s biggest competitors and how the company can expand and create added value around its products. The aim with this essay is to study and to analyze Sony Ericsson?s creation of value and to increase understanding about strategy development. We have chosen to do this study on the basis of customer perspectives.We have used existing theories that treat matters: added value, marketingmix and trademark image.

People live longer. There is a growing need to increase the knowledge of aging and of the need among the elderly for medical care in the near future. As a step towards meeting this need, a survey among the elderly in Skåne is made by the division of Geriatric Medicine in Malmö University Hospital. This survey is called Gott åldrande i Skåne, GÅS. A frequent decease among the elderly is Mild Cognitive Impairment (MCI).

Acid sulphate soils is a wide spread problem along the northern coast of Sweden. This is causing great damage through low pH and leaching of metals out into the streams. These soils are estimated to be found in several places in Sweden but also in many other areas in the world. One of these areas in Sweden that are believed to contain these sediments is Mälardalen. The purpose of this study is to evaluate the extension of the acid sulphate soils in this area.

The purpose of this study is to examine how textile companies are using "green arguments" in their marketing strategy and how these arguments affect the competitiveness on the market for each of the six companies.The survey that was conducted is based on qualitative interviews with managers responsible for environmental issues in the field of marketing. The purpose of the survey was to examine how companies are using ?green arguments" in order to create competitive advantages. We have chosen to limit the study to the textile industry with the study being carried out in six different companies. The two main theories that make up most of the theoretical framework are Porters five forces and the marketing mix.The survey showed that companies today are using green arguments in their marketing strategy to gain competitive advantages, but only to a certain extent.

This survey's main purpose is to highlight how the two Swedish newspapers Aftonbladet and Dagens Nyheter writes and describes four different school shootings. We wanted to find out if there is a general pattern of how school shootings are reported by the media. Two of the shootings occured in USA, Columbine and Virginia Tech, and two in Finland, Kauhajoki and Jokela. The analysis aims at three areas: the whole event, the perpetrator and the victim. We have used a qualitative content analysis with a semiotic model to examine the articles in the survey. The theories in the study is based upon views on social constructionism, media logic, stereotypization, representation, morale panic/media panic and media events.

The aim was to examine whether measurements of creativity as a domain general trait can explain possible connections between a domain general creative performance and one of the creative domain specific areas, humor. Another aim was to examine whether the maladaptive humor styles can explain possible differences in creative performances. An Internet-based survey was used on 281 students from a Swedish university. The survey was composed of three parts consisting of three separate measuring instruments ? Sense of Humor Questionnaire (SHQ-6) was used to measure the respondents? sense of humor, Humor Style Questionnaire (HSQ) measured the respondents? humor style and Alternate Uses Test (AUT) gave the respondents an opportunity to account for their creative performances.

Ända sedan det kalla krigets slut har diskursen om den liberala demokratin varit hegemonisk. Det, menar vi, har skapat en osund situation där demokratins utformning och innehåll inte längre diskuteras. Därför har vi valt att undersöka den globala rättviserörelsens demokrativision, den enda som idag skulle kunna representera ett legitimt alternativ till den liberala demokratin. Eftersom det är en ostrukturerad grupp av diverse organisationer, rörelser och aktivister är det svårt att nå fram till en samlad vision. Vår analys bygger huvudsakligen på World Social Forums ?Charter of Principles?, en samling grundläggande principer som bildar en gemensam grund för alternativa politiska forum.

Purpose: The purpose of this Bachelor is to analyze how the organizers of a Major event price their tickets and how these strategies consistent and differs from dynamic pricing. The study also aims to analyze whether there are conditions for dynamic pricing in Major events in the future.Theories: Dynamic pricing - Kimes model, Segmentation, price discrimination, variable ticket pricing.Method: The study used a triangulation where a qualitative interview was combined with quantitative data collection. Primary data was collected through a qualitative approach through an interview with General Secretary Tony Wiréhn and Marketing Director Malin Eldh in the local organization of the IIHF World Championship in Sweden. The quantitative data collection was to collect price information from the games played in the Swedish side of the World Championship organization arrangements.Conclusion: The conclusions that can be drawn are that the organizer of Ice Hockey World Championships today largely applies segmentation and also the second and third degree price discrimination. World Cup organization believes that it has something they call "semi-dynamic pricing", which according to this study involves a variable pricing with dynamic tendencies, then prices on some games adapted based on supply and demand during the sales period.

This report is a joint venture with SCA Skog AB in the Jämtland forest management area. The company is a major player in the timber market in northern Sweden, and also a large business globally with offices in over 100 countries. The purpose of the study was to find out how timber suppliers want feedback/follow-up after completion of timber business. To determine this, a questionnaire survey was sent out to 75 landowners who supplied the wood for the company during the past year. The questionnaire consisted of a total of 15 questions with the opportunity to comment on certain issues.

This essay is a study of the portrayal of the theme of alienation in Eugene Ionesco's novel The hermit. In my study I examine the different ways in which the theme of alienation is portrayed and how the cause of the narrator's experience of alienation can be found in ideological, psychological and existential conflicts that the narrator has to face. The result is an experience of das unheimliche, a Freudian concept, which is a kind of uncanny detachment that the narrator experiences, when he is put up against an invisible force that lurks in the perifery of the world, which is portrayed in the story. The meaning of the ideological conflict is a portrayal of man's situation in a world that is ruled by capitalism, with marxism as a positive leveler and the meaning of the psychological conflict is a conflict in the narrator's own inner reality. The meaning of the existential conflict is a portrayal of man's situation in a world absent of God.

The purpose of this study was to investigate how the adult world is produced in the books of Martin Widmark about LasseMajas detektivbyrå from a gender perspective.I wanted to answer questions concerning the appearance, personal characteristics, occupations and activities, and the relationship between children and adults to do my analysis.I decided to make a qualitative content analysis to answer my questions.I used the gender theories that describe how stereotypes excel. I related these gender theories to the books that I have studied.I also used previous research on gender roles in other children's books to compare their results with mine.After reading, analyzing and comparing the books I have come to the conclusion that gender roles in books about LasseMajas detektivbyrå is very gender stereotyped..

The aim with the study has been to get an overview of how students perceive their learning in group projects. The survey has been implemented with a quantitative questionnaire with qualitative elements during guidance. Students in grade 9 in a secondary school answered a survey study where they should take side to several proposals about learning and group work. The result shows that students in general do not find learning in group as the best learning method, but instead prefer individual learning methods when to learn new things. On the contrary, students claim that they learn best when group members not think as they but think in another direction.

This work is about the rights of children, how students use social media and how effective teachers are using social media in their work against abusive treatment. The purpose of this work is to examine what students have rights in school, what and how students use social media and how schools and teachers are working to prevent the abuse that takes place over the internet and via mobile phones. The method used to investigate this is partly a survey of students in grades five and six at four different schools and interviews with four practicing teachers, working as a teacher in each class who made survey. My conclusion is that children have a variety of rights in school, and all schools and teachers are working on this through rules, values ??clarification and collaborative exercises. More and more younger children use out of social media, the survey shows that many of the students in grades five and six uses much social media.

The thesis investigates how Uppsala University student nations steward their cultural heritage. The survey targets how student nations manage their cultural heritage, what financial priority they give it, their attitude towards it, and their awareness of it.A qualitative study of semi-structured interviews with representatives from 11 out of 13 student nations in Uppsala was implemented. The theoretical framework is based on the theory of David Lowenthal on the importance of cultural heritage, Susan Pearce?s theory on collecting, and Pierre Bourdieu?s theory on cultural capital. To investigate the importance of cultural objects theories by Ivo Maroevi?, Annette Weiner, and Igor Kopytoff was applied.The survey shows that stewardship of cultural heritage at Uppsala student nations is poor and in need of reform.

This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.