As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position in the marketing mix throughout the world, since companies and other organisations have realized that Event Marketing is a powerful tool for differentiation. We have also seen that Event Marketing in the business world lately has come to be more important for building and maintaining relationships, as well as carrying marketing messages.In this essay we discuss Event Marketing in three sections; brand, relationships, and customer experience. Among these topics, inter alia Integrated Marketing Communications, Sensory Marketing, and Service-dominant Logic are presented.

In 1930 a new library reform came into force, which in reality was the beginning of the modern Swedish library. The purpose of this reform was to take measures to promote efficiency, for example to increase library co-operation. The Government grants were at the same time raised considerably. However, as early as in 1930, but especially the following year, the depression hit Sweden. The Government reduced the grants until the first half of 1936.

The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer.The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer?s perspective of products with eco-label on.The research is limited to the region of Västra Götaland.The results from this research indicate that there is a lack of communication between the retailer and the consumer. The consumers don?t think that the product is available.

Utifrån en fri tolkning av Porters generiska strategier har vi genom tre delresultat svarat på om kunden uppfattar COS som stuck in the middle. Mycket tyder på att dagens konsument blir allt mer kvalitetsmedveten och långsiktig i sina köpvanor. Vi ser COS som ett exempel på hur lågprisföretagen väljer att möta denna konsumtionstrend och hur satsningen väljer att kommuniceras. Genom att word-of-mouth fått en viktig roll i COS marknadsföring blir den avgörande för COS image. Genom en tolkning av företagets word-of-mouth och således dess image finner vi att risken är stor att kunden placerar COS som stuck in the middle..

What role does the state play in economic development? This thesis seeks to investigate the relationship between a strong state and economic development. To define the concept of a strong state I focus on the relationship between the scope of state functions and the efficiency of which these functions are implemented. The concept of a strong state is in this thesis defined as the efficiency of the state functions. By using a database constructed by three economists; David Kaufman, Aart Kraay and Massimo Mastruzzi as a measurement of a strong state I test the relationship with economic development empirically.

This essay investigates how the chapters of the interwar and the Second World War have changed in the high school history textbooks during the period from 1944 to 2008. In the study eleven history textbooks have been studied, most quantitatively but also qualitatively. For example the number of pages and rows devoted to different subjects and countries are compared in the books over time. The result of the study shows that there are some big changes over time but in most sections there are also big differences between the books, which make it harder to draw general conclusions. There are a lot more names, pictures and dates in the newer books compared to the older ones, although the number of different names is about the same in all the books.

In this study have I examined how treatment of girls with neuropsychological impairments is functioning? I have looked at the theories and methods of treatment on the base of the care program and how it is put into practice. In addition I have interviewed four girls who have undergone the treatment program.To gain perspective on institutional care as a social phenomenon, I have tried to give a brief historical retrospect in which particular care for women are described. I am also affecting certain gender aspects of institutional care. I have also tried to make a brief account of current research on the treatment.The study is a qualitative study in which I am apart from literature studies used participant observation in depth interviews as a method.My results indicate that a well structured treatment with CBT approach can work well to achieve lasting behavioural changes in students..

AbstractTo take the role of another is an important and a central part of human interaction. When we take the role of another we not only learn about them but also we learn about ourselves and how we interact with other people.  Social work in this form, working with directly with families in crises, is much about understanding other people?s perspective and feelings. It is important to know the strategy of one?s work and which perspective to work from.

On the third of August 2002, in the middle of the ongoing Swedish election campaign, Lars Leijonborg beeing the leader of Folkpartiet (the Peoples Party) presented the partys new intergration programme for foreign nationals. One of the proposals was to instigate a language test for all immigrants seeking to obtain Swedish citizenship. This thesis addresses the medial debate that followed the proposal in the daily press. Using discourse analysis and postcolonial theory this thesis looks into the fact that there were not unity in the wake that followed the language test proposal resulting in one medial and one popular discourse. The newspapers investigated were largely negative in their tone, whereas on the opinion pages, the view of the people seemed much more positively inclined.

High housing- and construction costs is a fact in Sweden today. Prices on building materials more rapidly than producer price index for industrial goods. Prices tend to rise during market boom but does not adapt during diminishing demand. The effects of fading demand can rather be deduced through discounts and quotations. During 1992-1998 when the Swedish construction sector found it self in severe crisis the prices of construction materials kept rising more rapidly than PPI for industrial merchandise.

The goal of customer support is to help clients achieve maximum value in their services and products. Customer support is the public face of a company, which means that it is important to give the customer a positive experience and live up to customer expectations. Efficient customer support has become more important and studies show that customers who leave a company do so because of poor service. Customers' growing demands for higher quality and easier access to services means that companies must recognize the need to satisfy each customer. It is important that each customer receives the attention required and that customer needs are met quickly and flawlessly.

The functional connection between the building and the streetscape affects the city and its attractiveness. Stores located in shopping malls with their entrances facing internal walkways, creates segregation between the mall and the streetscape. This segregation implies that the shopping mall loses some of its attractiveness, which may result in a so-called Greyfield mall. The expression Greyfield mall is used for shopping malls that have lost its visitors. Competition from new modern malls and a lack of investments are examples of factors that influence the development of Greyfiled malls.

The purpose of this paper is to investigate the existence of the discipline Design Thinking in a project that aims to strengthen Sweden as a brand. The study will generate knowledge about Design Thinking, with the purpose to increase the understanding of how the discipline can be used as a strategic tool in the processes of strengthening Nation Branding. The authors have used a descriptive and qualitative approach where the Shanghai World Expo in 2010 was examined. The theoretical framework contains previous research in the field, data has been analysed in relation to Lockwood's ten principles of how an organization can become more design-minded and Anholt?s hexagon, which features the parameters that creates a country's Nation Branding.

In modern society globalisation is a fact within all industries, the textile industry included. Due to improvement in areas such as logistics and communication international trade have developed fast. As changes occur rapidly on the global market and companies must adjust and revise their processes in order to stay competitive.Because of the global price reduction consumers around the world expect low-price products, which mean that the companies have to find new ways to produce in a cost-efficient way. To maximize profit most of the textile production is situated in low-cost countries due to its labour-intensive character. It is crucial for fashion companies to allocate their activities in their value-chain effectively in order to reduce lead-times.

Using a qualitative research method to get the empiricism for analysis, we have analyzed advisors and job seekers experience of management meetings at the job center in Halmstad. We used a semi-structured interview form when we collected the empiricism from four advisors, four job seekers and one complementary actor in the form of a job coach, with a hermeneutic approach to interpreting the informants? subjective experience. We also chose to analyze our results using theories by Asplund, Von Wright, Mead, Scheff, Barth and MalténsThe results presented have shown that time is what they all described as lacking. It was found that the job seekers had a reasonable degree of common experience in both the management meetings and the working role of the advisors, while the advisors themselves were divided on how their role would be applied.