The purpose of this study was to see if there are any differences between high school girls and boy?s reception ability and memory after reading two Swedish lifestyle magazines.9 boys and 9 girls from ages 17-18 were chosen to participate in the study. They were placed in a room one by one where they had to read one women?s magazine (Cosmopolitan) and one men?s magazine (Café). They did not know this was a memory and reception test until after they finished their reading.With help from former reception studies and the magazines, questions were selected so the interviews would give as much information as possible.The study gave some unexpected results, for example both genders seemed to remember numbers very well even if they didn?t remember the article itself.

The gaming market is growing and the number of people, men and women, who play computer games, is also increasing every day. In addition, computer games are also interactive media which leads to the fact that product placement in computer games attracts and is used more frequently by marketers. It is therefore important for marketers and game developers to understand how product placement in computer games affects players' attention and attitude towards the brand or product that is product placed. We therefore examine how product placement in computer games affects players' recall of and attitude towards the brand. The aim is to help companies and game developers to see the effect of product placement in computer games on players and thus product place more efficiently.

Does a person´s self esteem contribute in the process of creating false memories? Previous studies show that mood is related to false memories as well as to self esteem. This led to the focus of this study, to examine the relationship between false memory and self esteem. The question is examined by comparing the amount of false memories produced in the Deese-Roediger-McDermott (DRM) procedure with people´s scores on Rosenberg´s self-esteem scale. 59 people participated in a test with three different elements, a self esteem test and a memory test with both recollection and free recall.

Studies in the field of interaction design and the human memory claim there can be positive effects on the memory when information is presented for the user as a graphical pattern rather than a series of numbers. This thesis aims to influence designers to choose graphical patterns as an interface for information display. Low-fi and hi-fi prototypes of graphical patterns were constructed and tested in a variety of configurations by two users. The users showed differences in the ability to memorize a sequence of digits depending on how this sequence was presented. This study suggests that users are more easily able to recall information presented via a graphical user interface than when the same information is only presented digitally..

I samband med att Wechsler Memory Scales-III översatts och utprovats för svenska och norska förhållanden har deltestet Ansikten analyserats med avseende på fenomen som sedan tidigare är kända kring ansiktsigenkänning. Med hjälp av signaldetektionsteori har den eventuella förekomsten av own race bias och könsskillnader undersökts samt kontrollerats för ålder och utbildning. Slutsatsen är att varken kön eller etnicitet har någon avgörande påverkan på testresultatet och de behöver därför inte särskilt beaktas när personer liknande de som ingår i utprövningsgruppen testas med WMS-III. Förslag ges på fortsatt forskning kring deltestet Ansikten i Sverige..

A key part in the development and verification of digital systems is simulation. But hardware simulators are expensive, and software simulation is not fast enough for designs with a large number of gates. As today?s digital zesigns constantly grow in size (number of gates), and that trend shows no signs to end, faster simulators handling millions of gates are needed. We investigate how to create a software gate-level simulator able to simulate a high number of gates fast.

The aim of this study is to examine Turkish nationalism in order to find what factors that play a part in Turkey's inability to confess and discuss such events as the Armenian Genocide, which took place between the years of 1915.-1923, by the fall of the Ottoman Empire. The factors found and examined closely are collective memory and the use of history. The paper is a case study of Turkey with a theoretical approach, trying to apply theories of nationalism, collective memory and history-writing on Turkish nationalism, in order to find an answer to how these factors stands in the way of reconciliation.Conclusions are that Turkey as a nation is stuck in a romanticization and glorification of the time of their founding leader, Atatürk, and the thought of the pure, homogenous Turkishness. This makes the nation incapable of discussing and accepting what others in this case acknowledges as historical facts. The taboo-making of these matters makes reconciliation today not possible..

National libraries hold large, valuable repositories of often unique materials. How can we ensure that the knowledge is accessible without endangering the materials that hold the knowledge? Digital preservation is meant to solve this problem. With more and more material being accessible digitally, users are expected to do more and more of the finding on their own, instead of being guided by librarians. What kind of knowledge do the librarians have, that cannot be mediated through a system? How is the knowledge of experienced librarians passed on to new librarians? What is the difference between physical and digital materials? I have interviewed senior and junior librarians of Det Kongelige Bibliotek in Copenhagen, Nasjonalbiblioteket in Oslo, the National Library in Helsinki, and Kungliga Biblioteket in Stockholm to learn about their journey to knowledge of their collections.

The purpose of this paper is to examine how teachers comprehend LUS as a development program, but also how they think about one of the points in the program. The study is based on interviews with five teachers working with ages between preschool to ninth grade.The results show that the development program is splendid, it doesn?t come with a lot of paperwork and it has a humanistic approach. When it comes to point 18a which is the main examination, the teachers mainly agree with each other. They all talk about preunderstanding, reading speed and the amount of literature as the main characteristics to be placed at point 18a.

This thesis examines why working time preferences differ between workers and nations, and explains the effect of working time regulation and working time flexibility on negotiating work-life balance. In five separate sections the following working time issues are examined: the number of hours worked by workers in Europe; factors affecting individual working time preferences; how working time preferences are negotiated in the national industrial relations systems of Sweden, France and the United Kingdom; how the institutions of the European Union have influenced working time negotiations through the Working Time Directive; and the benefits and practices available to organisations implementing working time flexibility. Broadly this paper views working time preferences as being a highly personal and influenced by factors such as wages, taxation, culture (national and workplace) and non-work responsibilities. It is argued that negotiating a preferred working time pattern is essential to achieving work-life balance and when such a balance is achieved, workers are more healthy, motivated and committed to their employer. Essentially this provides an incentive for businesses to voluntarily implement working time flexibility beyond the regulatory standards..

Adapting the concept of the ?popular cultural memory? and its necessary ?context knowledge? established by Karin Kukkonen, this bachelor thesis seeks to examine how this memory is ?at work? and expresses itself in contemporary fiction, by doing an intertextual reading of the swedish author Amanda Svensson's debut Hey Dolly. Within the intertextual structures of Hey Dolly the reader encounters allusions and references that address almost everything from contemporary popular culture to established authors in the swedish canon, mainly as means for the characters to help them express their emotions and thoughts, by ?choosing? from already available content of popular culture to use and modify. The intertextuality alluding to the popular cultural memory does at the same time address the concept of the ideal reader throughout the novel.

Today's labor market is characterized by flexibility. This applies to organizations, forms of employment and working time. Unregulated working time is such an adaptation and the main subject of this essay. The purpose of this study was to investigate the conditions that underpin unregulated working time, in relation to the Swedish legislation and to EU legislation. The intention has been to investigate the work environment impacts of unregulated working time, and what differences there are from a gender perspective.The conclusion is that workers who enter into agreements for unregulated working time have significantly different terms from traditional workers.

The aim of the present study was to investigate the effect of sensory modality on short-term memory recall. An exploratory, cross-sectional study was performed. A total of 119 individuals participated. There were 70 female and 49 male subjects, aged 4 to 80 years (M=34,3). The participants were presented with 12 different objects in auditory, visual or auditory/visual mode over a period of 24 seconds.

The paper examines how human inner properties and the interpretation of the external worldare explained and presented in Dark City (Alex Proyas, 1998). Aspects as the relationship between the body and soul/consciousness, body snatching, memory transferences and dystopian cities are analyzed. The field of study is compared to a general science-fiction film perspective regarding the aspects. Dark City contains an alien race with a common mind, but who lacks soul and individuality. They represent what humanity can become if the scientific development goes too far.

Purpose of this essay is to conduct a style analysis of Swedish silent film posters with visual storytelling and cultural memory as a theoretical basis. Concepts such as design, color and technique are studied to highlight the historical context of Swedish silent film posters..