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876 Uppsatser om Word-of-mouth varumärke - Sida 48 av 59
Identiteten ?invandrare? i svensk morgonpress hösten 2007 : - en diskursteoretisk studie
The aim of this study is to go into depth and analyze the identity ?immigrant? (invandrare) and how it is constituted in Dagens Nyheter, Svenska Dagbladet and Sydsvenska Dagbladet. An investigation (SOU 2006:21) by Swedish authorities concludes that immigrants are portrayed in an unfavorable way in Swedish media, whilst Gunnar Sandelin in a debate article in Sweden?s biggest morning newspaper (Dagens Nyheter) meant that Swedish media lies about immigrants, creating an image of them that is too favorable that is not in touch with reality. This gives this thesis momentum to further investigate the identity immigrants are given in Swedish media.The theory and method used in this thesis is Laclau?s and Mouffe?s discourse theory.
Visuell kommunikation i offentliga verksamheter
The aim of this paper is to investigate the subject matter of visual communication in presentation brochures of two Swedish regions: Region Halland and Region Dalarna. My focuses are the following questions: what is the aim of the brochures and in what ways does the visual material relate to that aim? How can strategic communication be defined through a visual perspective and in what ways is it useful in the context of presentation brochures of the regions? What sort of communicational functions are specific for the visual material in relation to the written language of the brochures? Lead by these questions, I start by analyzing the brochures through a textual analysis and a social semiotic approach. The result shows that the aim seems to be both political and commercial, but that the visual elements relate more strongly to the commercial aim than to the political aim by the way they strive to present a positive image of the region. The visual elements work in strategic ways that I define as visual strategies.
Utveckling av konsultkompetenssystem : Implementering av en kompetensdatabas för ett konsultbolag
Syftet med detta examensarbete är att utreda/undersöka om det är möjligt att lagra och presentera medarbetares kompetens inom ett kunskapsintensivt företag. Initiativtagare till examensarbetet är konsultbolaget Nethouse Sverige AB.Allteftersom Nethouses medarbetarantal växer, blir det svårare att på ett bra sätt strukturera och sammanställa kompetensen och kapaciteten som finns inom företaget. Det blir också svårare att hålla koll på inom vilka områden enskilda medarbetare utvecklas.         Svårt att sammanfatta kompetensen inom (medarbetare) och utanför (arbetssökande) Nethouse.Uppdatering av konsultprofilen (Word-dokumentet) glöms lätt bort.Svårt att söka efter medarbetare/arbetssökande med vissa kompetenser.För att på bästa sätt lösa problemen har en förstudie inom kravhantering genomförts. Förstudien resulterade i ett antal kravinsamlingsmetoder som sedan användes för att på bästa sätt extrahera de krav som fanns på ett kompetenssystem.Kraven uppfylldes genom att implementera en webbapplikation där varje medarbetare på Nethouse ges möjligheten att skapa en egen profil.
Kreativt tänkande, psykologiskt geografiskt avstånd och mätmetoder : - Ett experiment bland universitetsstudenter
The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.
Hur upplever barn sin vistelse i förskolan? : En studie om fem barns perspektiv på sin vistelse i förskolan
The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.
Kärleken dekonstruerad : En analys av Hjalmar Söderbergs Den allvarsamma leken
Den allvarsamma leken (1912) by Hjalmar Söderberg has been regarded as one of the greatest love novels of Swedish literature. The story about Arvid Stjärnblom and Lydia Stille and their extramarital love is marked by timeless universality.In this essay, I will examine this notion of love as a prediscursive value, by means pro¬vided by foremost poststructuralist theory. With Derrida?s conception of deconstruction, the analysis will reveal the constructedness of the true love in Söderbergs novel. Examinating typi¬cal logocentric binarisms the essay will show that the notion of true love is constituting a term in an oppositional relation with, in this specific case, the marriage sanctioned by society.
Huvudhalscancer och livskvalitet : Patientens skattning av livskvalitet innan och efter strålbehandling
Introduction: Each year 1200-1300 patients are diagnosed with head neck cancer. Treatment that involves radiotherapy can cause severe side effects for example trismus that affects quality of life.Purpose: To study health-related quality of life in patients who have undergone radiation treatment for head and neck cancer and participated in a intervention group who received training intended to prevent trismus or in a control group who received standard treatment.Method: This is a prospective study in which data is collected from 66 patients participating in a randomized study aiming to evaluate a training program to prevent trismus. Thirty three participated in the intervention group and thirty three in the control group. Both patient groups assessed health related quality of life (HRQOL) with EORTC QLQ C30 and QLQ-H&N35, at start and end of the radiation treatment, and at 3 and 6-months after completing radiation treatment.Results: There is no difference between the intervention and control groups regarding symptoms, functional status and global health, except for intake of nutritional supplements. For both groups almost all scales measuring HRQOL deteriorated under the radiation treatment. However, 3 and 6 months after end of radiotherapy HRQOL had improved and had returned to the baseline values.
Informationskrigföring : den nya teknikens hot
The new information society has revolutionised almost the entire world. But the new technique does not only bring good. That which was before only available on paper may today only be available on a computer system. This makes it possible to send data electronically. In the wrong hands that information can become a threat against the security of an individual, a company or even a nation.
Arbetsmotivation och förändringsmotstånd.
The parrot is a common symbol, or even cliché, in Western literature, going all the way back fromancient Greece to the present date, and in many a genre. This study reads the oeuvre of the NobelPrize winner Samuel Beckett (1906-1989) as being closely related to these certain traditions andconnotations of for example religion, satire, and speaking nonsense, in his frequent use of parrotsand their symbolic potentials, in his writing. Furthermore, it is possible to distinguish a movementin Beckett?s use of parrots, from a more or less traditionally use, to one more philosophicallyprofound.Although the parrot graces us with its presence (or at least may be traced) in almost everywork written by Beckett, from the poem ?Whoroscope? (1930) to How It Is (1961), they are onlymentioned sparsely by his interpreters. Therefore, a brief history of the literary tradition of theparrot will be expounded.
Skada, vinst och samhällsflytt : En kvalitativ studie om hur LKAB porträtteras i Dagens Nyheter
The purpose of this paper is to examine how LKAB are portrayed in the newspaper Dagens Nyheter (DN). The methods that were used were: Critical Discourse Analysis (CDA) combined with Critical Linguistic Analysis. These were used since they help to reveal the structures and unconscious meaning and power of word. It gives the tools to see how authority, power and meaning of words are constructed during social practice of the way they are used. To complement the method the theories that?s used are discourse analysis since CDA is both a method and a theory.
Herakleitos logos : Om några tolkningar av filosofins grundbegrepp
The philosopher Heraclitus has been renowned for a great amount of time. Despite that fact the remaining fragments of his work have just recently been assembled to the composed form they have today. Among these fragments there are a couple of terms that stands out amongst others; one of them is the term logos. The main focus of this thesis is devoted to the mystery and usage of the term logos, which comes into a great display in fragment number 50.The ambition of the thesis is to evaluate and compare three interpreters? readings of Heraclitus while having a close focus on his usage of the word logos in fragment 50.
Library Lovers Att hitta nya vägar - rosa marknadsföring av bibliotekspolitik
AbstractSwedish tuition for immigrants (SFI) is a public adult education program in Sweden that was created in order to provide the immigrants with basic skills in Swedish. People with different backgrounds speaking different languages learn together how they should communicate in Swedish, both orally and in writing. For those who teach SFI it is important to know which factors have positive effects on the Swedish language acquisition. One of the questions to be asked is if the learning materials´ genre has any effect on the SFI students´ proficiency, in particular, oral proficiency. Scientists as von Franz, Vygotskiy and Bettelheim argued that fairy tales, as a genre consciously or subconsciously recognizable by all the people, present texts that are easy to acqiure.
"Jag skulle vara där en natt och så blev det 14 år" - en kvalitativ studie om hur socialsekreterare förhåller sig till sammanbrott i dygnsvården av unga
Swedish and international research indicate that many measures made by social services, concerning children and adolescents who are taken from their homes to an institution, are interrupted prematurely for different reasons. The word "breakdown" is used when a measure granted by the social service is broken before the projected time has passed. Research concerning how social service employees are influenced by measures being interrupted prematurely is very limited. The aim of this qualitative study is to examine how social service employees in Malmö are influenced by the premature interruption, "breakdown", of measures concerning children and adolescents who are taken from their homes to an institution. The theoretic basis for the study is Symbolic interactionism, especially the theory of Stefan Morén concerning conditions for change.The study is based on interviews with social employees, relevant material from research in this field and an examination of the theoretical basis.
Språksvårigheter inom matematik : En fallstudie om textuppgifter i årskurs 2
I dagens samhälle finns det ett stort antal elever som har språksvårigheter i matematikämnet, vilket påverkar elevernas prestationer vid lösningar av matematiska textuppgifter. Denna fallstudie syftar till att undersöka pedagogers och elevers perspektiv när det gäller språksvårigheter inom matematiska textuppgifter. Vi belyser även hur pedagogerna tar hänsyn till elever som har språksvårigheter och hur de agerar för att hjälpa och stötta dem i textuppgifter. Vi blev intresserade av att lyfta fram elevers affektiva och kognitiva hantering av matematiska textuppgifter eftersom vi har personliga erfarenheter om detta sedan tidigare. Fallstudien är uppbyggd kring kvalitativa intervjuer och observationer.
Har längden betydelse? : En kvantitativ studie av elevers textstrukturer
AbstractJohannes Åberg 2012: Har längden betydelse? ? En kvantitativ studie av elevers textstrukturer.Does the length matter? ? A quantitative study of student text structures. Essay writing is one part of the national test in the school subject Swedish. Here the student gets the opportunity to demonstrate that it is able to follow instructions and produce a coherent text. The examinator's task hereby becomes a troublesome process with subtle distinctions between rights and wrongs.