What is the relation of image and word, of sentences and pictures? What kind of message does this combination produce when juxtaposed on a single material plane? And how do we read its ?infinite? relation? These are the questions at the center of this inquiry. My main interest concerns the exact nature of the relation between photographic images and textual elements of poetic language when these are juxtaposed in what I call Phototext poetry.The thesis calls into question the conventional reading habits of the conjunction of photographs and texts, and seeks to understand the more complex connections intrinsic to the relation image/word and its material and perceptual play in poetic works. Does a text always ?anchor? the multiple meanings of an image, as Roland Barthes argues? What if the alterations of an image could ?anchor? certain fractions of a poetic, polysemantic textual construct? Is a photograph indifferent to the visual, material permutations of texts that certain contemporary poetic practices produce?I discuss phototextual works and collaborations of various kinds, from Molin fontän [?Molin?s fountain?] (1866) over classic surrealist poetry to language-oriented writing.

En ekonomisk utveckling har skett på marknaden under de senaste åren där människan gått från att endast köpa det nödvändigaste till att idag köpa mer än vad som behövs. Samtidigt massproduceras produkter till att det blir ett överskott på marknaden, vilket leder till låga priser och större konkurrans där olika medel används. Reklam är ett medel som används i konkurrensen att locka kunder till butiken. Marknadskommunikationen bör därför anpassas till där målgruppen rör sig samt hur samhället ser ut. Det är viktigt att lära känna sin målgrupp för att få en så effektiv marknadsföring som möjligt.Företaget sänder ett budskap till mottagaren som är konsumenten för att påverka till en handling.

Titel:             Produktplacering i bloggar: En studie kring bloggar som effektiv marknadsföringskanal Författare:   Maria Mingo, Mälardalens HögskolaHandledare: Lennart HaglundKurs:            Kanditatuppsats i företagsekonomi, marknadsföring, distans Nyckelord:   Blogg, produktplacering, Word of Mouth, effektivitet, påverkan, kommunikationsprocessen, viral marknadsföring, Stealth Marketing, associationer, kreativt medieval, uppmärksammande, bearbetning, konsumentbeteende   Problem:       Då de privata bloggarna i Sverige på senare tid getts mycket uppmärksamhet i media inte bara för deras växande besöksstatistik utan även för deras, i stor utsträckning, dolda kommersiella intentioner är detta ett fenomen intressant att undersöka utifrån ett marknadsföringsperspektiv. Syfte:            I och med att bloggen är en mediekanal som ständigt växer i antal är syftet                    med denna uppsats att se vilken funktion bloggen uppfyller som marknadsföringskanal för produktplacering. Studien ämnar ta upp de fördelar som kan nås genom användning av bloggen i kommersiellt syfte utifrån den potentiella påverkan denna typ av produktplacering kan ha på mottagare av budskap introducerade i bloggen. Värdet bloggen innehar som kommunikationskanal kommer att diskuteras utifrån dess vikt för avsändarna av budskapet, det vill säga de annonserande företagen. Metod:         Studien baseras på en sekundärdataanalys av kommunikationsleden som skapas mellan de annonserande företagen, bloggarna och konsumenterna. Områdesrelaterad litteratur och andra marknadsförings- och konsumentbeteendeteorier har bidragit till att kartlägga produktplaceringens potential att nå uppmärksammande och påverkan hos konsumenter. Slutsats:       I studien visas att effektiviteten bloggen kan inneha som marknadsföringskanal, återspeglas i många variabler, bland annat möjligheten att förena reklam med bloggens oberoende innehåll. Produktplacering i rekommendationsform, genom inflytelserika bloggare, kan medföra att informationsspridandet inte upplevs som påträngande och undkommer på så sätt att sållas bort som irrelevant information.

This work is a product development of a product which facilitates enduro drivers swallowing fluid while driving. My own experience of the problem and a custom survey gave me some frames and requirements of how such a product would look. To obtain the different concepts the method of brainstorming was used where I outlined the various proposals. The basic concept was that some kind of pump would build pressure in the liquid and when the user opens the nozzle the liquid will come out without the need to use the mouth to suck. The screening phase consisted of two steps.

Aim: Through the review of scientific articles, this study aimed to identify which oral health-related quality of life instruments that have been used in studies to measure the oral health-related quality of life in older individuals and the application of such instruments.Method: The study is based on a systematic literature review, where 14 articles have been chosen and evaluated against a checklist. Result: The oral health-related quality of life instruments that have been used on individuals, 65 years and older, are OHIP-49, OHIP-14, OHIP-20 or OHIP-EDENT, GOHAI and OIDP. The instruments are used to examine factors associated with the oral health-related quality of life. Significant associations have been identified, among other things, between the number of teeth in static occlusion, dry mouth and the quality of the dentures, and oral health-related quality of life. Social and cultural associations have also been revealed.Conclusions: Today there exist several well functioning instruments that are used for research purposes.

Studenter med ett icke-tonspråk som modersmål brukar ha svårigheter att lära sig de kinesiskatonerna när de börjar sina studier. Å ena sidan brukar kursböckerna på denna nivån användabara enstaviga ord och det har ansetts vara god pedagogik att läraren visar tonkonturerna medsina händer. Å andra sidan har forskningen om kinesiska länge varit koncentrerad på vilkavärden som grundtonen (F0) uppvisar i enstaviga ord. Det är många faktorer som tvärspråksforskningeninte har uppmärksammat, bl.a. det inflytande som konsonanterna har på F0 (vilketinfödda talare inte alltid är medvetna om).Det finns ingen samsyn när det gäller att förklara tonförväxlingsmönstren.

Aim: Through the review of scientific articles, this study aimed to identify which oral health-related quality of life instruments that have been used in studies to measure the oral health-related quality of life in older individuals and the application of such instruments. Method: The study is based on a systematic literature review, where 14 articles have been chosen and evaluated against a checklist. Result: The oral health-related quality of life instruments that have been used on individuals, 65 years and older, are OHIP-49, OHIP-14, OHIP-20 or OHIP-EDENT, GOHAI and OIDP. The instruments are used to examine factors associated with the oral health-related quality of life. Significant associations have been identified, among other things, between the number of teeth in static occlusion, dry mouth and the quality of the dentures, and oral health-related quality of life. Social and cultural associations have also been revealed. Conclusions: Today there exist several well functioning instruments that are used for research purposes.

The origin of the word ?communication? is the Latin word communicare, meaning to make common. The reason for our communication is to share thoughts, feelings and information, we want to affect and confirm.We are used to interpersonal communication, but even if we have had a lot of practice at it during our lives, we still find our selves facing misunderstandings and conflicts. The more people we meet during a day, the greater the chance is for interruptions in the communication.In pharmacy practice, good communication is vital for the client?s health and quality of life.

Idag finns det ett stort utbud av olika utbildningsalternativ, antalet alternativ har o?kat drama- tiskt sedan 1990-talet. Alla ho?gre utbildningar konkurrerar om att rekrytera nya studenter och att beha?lla sina nuvarande studenter (Broady, Bo?rjesson & Palme, 2002). Fo?retags intresse fo?r kundtillfredssta?llelse o?kar sta?ndigt enligt Gro?nroos (2008), da? det sa?gs att en no?jd kund a?r en lojal kund.

The objective of the study is to map the cognitive structure of Library and Information Science, using a quantitative, bibliometric method. This empirical study shows how co-citation analysis combined with word-frequency analysis can be used to describe the subject content of the field. The research questions to be answered are: -Which clusters of authors can be identified? -How can these clusters be described in respect of their subject content, if the descriptors associated with the authors in the clusters are counted? The results show that the cognitive structure of Library and Information Science can be described by 13 clusters of authors, where each cluster is representing a specific aspect of the subject- domain. For the description of the subject content of the clusters, descriptors DE of the LISA database have been used..

The metaphor has been among us since a very long time, but despite over 1.000 years of reflection it is still uncertain how one should understand the concept. There are few, if any, doubts how to understand the definition of metaphor, but is it possible to find a real distinction between the metaphorical and the non-metaphorical? In this essay I seek an answer to when a metaphor is a metaphor or when it is instead a generally accepted concept of how something actually is. I will use previous research on the topic from Aristotle, Friedrich Nietzsche, Paul Ricoeur and George Lakoff and Mark Johnson. These persons have given me a wide perspective and approach to the metaphor ? and when a word should be considered as a metaphor or not.

The study is ethnographic and the collected material consists of questionnaires, interviews andconducted practical exercises. The purpose of this study is to examine whether it is possible tochange boys attitude to poetry and poetry teaching through practical exercises. The questionswhich the study is based on concerns how frameworks for tasks can enhance the creativity ofthe students, the standards students have as a reference point and what attitudes boys have topoetry. The study shows that students feel that they are more creative if there is a frameworkfor the task, it has also been shown that boys do not have any special attitude to poetry,because they do not know what the word means. One of the most important results in theresults section is that boys have a positive attitude to poetry as long as the teacher gives themthe right tools to work with..

All systemdokumentation som finns på Flextronics är dokumenterad på en mall i Word. Utvecklingen inom Flextronics WE, Karlskrona är stor. Många datasystem används på företaget inom olika avdelningar lokalt men även i Europa, och ingen gemensam ruin för hanteringen av systemdokument finns. Helpdesken på Flextronics servar hela Karlskrona och västra Europa på deras datasystem och nätverk. Vår uppgift är att ta fram en kravspecifikation för hantering av systemdokumentationen.

At Kungliga Biblioteket in Stockholm you can find over 40 000 letters sent to Selma Lagerlöf. Many of her readers wrote and asked for her help, and the letters show that she helped a lot of people with money as well as with writing advice. People from all over the world asked her for money to be able to study, to finish their written works, or just to get through the day. Others want her to read their texts and poems, because they wish to hear her opinion or wonder if she can put in a good word for them at some publisher. This essay illuminates the question why so many people had this confidence in Selma Lagerlöf.

The purpose of this essay is to shed light upon the ecumenical work that has been done between the Church of Sweden and the Mission Covenant Church of Sweden. The recent years of work have led to a recommendation for a certain degree of fellowship to be established between those churches. This proposal as well as other documents are analysed in the essay from an ecclesio-logical point of view, to find out how the Church of Sweden looks upon itself in meeting another church.To structure the material, the essay has been subdivided into seven parts that is related to ecclesiology. In those seven chapters the positions of the Church of Sweden and the Mission Covenant Church of Sweden are given individually as well as in common. Questions like the im-portance of dioceses, local congregations or parishes and the national level are described.