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876 Uppsatser om Word-of-mouth varumärke - Sida 27 av 59

Marknadsföring pÄ den personliga bloggen- fördelar och nackdelar

Följande uppsats behandlar omrÄdet marknadsföring pÄ den personliga bloggen. Bloggar Àr ett fenomen som tar mer och mer mediautrymme och har visat sig vara en fascinerande marknadsföringskanal. Studien vÀnder sig frÀmst till företag som anvÀnder sig av bloggar i sin marknadsföringsstrategi eller för de som funderar pÄ det, dÄ syftet med studien Àr att undersöka och redogöra för vilka för-respektive nackdelarna marknadsföring pÄ en personlig blogg erbjuder. Genom uppsatsens vill jag ocksÄ ge lÀsaren en större kunskap om bloggar och en inblick i vilka möjligheter samt fallgropar detta fenomen innebÀr ur ett företagsperspektiv. Uppsatsen bestÄr av en teoretisk grund, för att fÄ en bÀttre insikt i Àmnet och den teoretiska referensramen har fungerat som utgÄngspunkten för den empiriska undersökningen.

Bedömning av prosodisk förmÄga hos vuxna med förvÀrvad hjÀrnskada.

Prosody is the melody and rhythm of speech and language. Prosodic ability is of great importance for communication, and has been shown to be affected in adults with acquired brain injury. Studies have shown that Swedish children with specific language impairment have prosodic  difficulties to a greater extent than e.g. English speaking peers. It is thereby possible that prosodic ability is more vulnerable also in Swedish speaking adults with acquired brain injury.The aim of the present study was to assess prosodic ability in adults with acquired brain injury, and to evaluate the prosodic assessment procedure that was used.

Planerarens kompetenser

It is a well known archaeological concern that the remains of human bones left from the bronze age and early iron age Scandinavia are not nearly enough to represent the estimated population of the time. Furthermore the bones of each find rarely represent a whole individual. The majority of the bones must have been disposed of somewhere else, possibly scattered in running waters or in the fields, where they have evaporated or are securely hidden from archaeological excavations.This thesis deals with the grave concept and the problem in using a word that is so very clouded by its modern, western meaning. It also offers an alternative explanation to why the bones are handled the way they are and why they are found in such awkward contexts..

Nya religiösa rörelser och synen pÄ utbildning : en studie i hur medlemmar frÄn nya religiösa rörelser uppfattar skola och undervisning

The previous research in the field of new religious movements has mostly focused on the spectacular parts where phenomena such as ?brainwashing? and the ?charismatic leader? have attracted both media and the scientific studies of religion. Professor Liselotte Frisks has done several enquiries about sects and new religious movements in Sweden. One of her main conclusions is that the relation between these new religious movements and the rest of society has changed; a relation that used to be characterized by conflicts and tension is now becoming more open as both parts are changing.This study does not focus on the spectacular parts. Instead I have studied something more common and general.

Att skapa kundvÀrde i försÀkringsbranschen : En kvalitativ studie om kundvÀrden i sakfösÀkringar och hur ICA ska slÄ sig in i branschen

Det kan vara svÄrt för en kund att bedöma en sakförsÀkring om kunden inte sjÀlvförstÄr sig pÄ alla aspekter av sakförsÀkringen. Detta kan leda till att kunden inteagerar rationellt i sitt köpbeteende vilket försvÄrar situationen för försÀkringsbolag attpositionera sig rÀtt för att skaffa sig en konkurrenskraftig position pÄ marknaden. I vÄruppsats ska vi diskutera kundvÀrde hos en tjÀnst och hur varumÀrket spelar in nÀrkunder bedömer detta vÀrde. Denna studie Àr gjord pÄ uppdrag av ICA och har i syfteatt undersöka vad kunder vÀrderar i sina sakförsÀkringar.Författarna som gjort studien har tre Ärs akademisk ekonomisk erfarenhet ochkommer utnyttja sina kunskaper för att söka svar pÄ frÄgor som rör kundvÀrde ochsakförsÀkringar. Studien kommer att ha en deduktiv ansats dÀr teorier och insamladdata jÀmförs för att fÄ fram nya indikationer och resultat om det studerade problemet.Teorier har valts efter dess relevans till den valda frÄgestÀllningen.

Storytelling och tematisering i varumÀrkesuppbyggandet : en studie om hur hotell i Sverige kan bygga upp sitt varumÀrke

Konkurrensen mellan hotellen har ökat pÄ grund av förÀndringar i samhÀllet, Àven kundernas behov och önskemÄl har förÀndrats. I dagens samhÀlle blir det allt vanligare att hotell inte enbart kan konkurrera med bra service och pris. Det krÀvs nÄgot extra, nÄgot utöver det vanliga för att locka kunder och öka konkurrensfördelarna. Hotellen mÄste hitta nya sÀtt att differentiera sig pÄ och det har blivit allt viktigare med ett starkt varumÀrke som kan ge ett mervÀrde till kunderna. Det har blivit vanligt att hotell anvÀnder sig av storytelling och tema för att bygga upp sitt koncept och varumÀrke.

Stadsplanering för fysisk aktivitet

It is a well known archaeological concern that the remains of human bones left from the bronze age and early iron age Scandinavia are not nearly enough to represent the estimated population of the time. Furthermore the bones of each find rarely represent a whole individual. The majority of the bones must have been disposed of somewhere else, possibly scattered in running waters or in the fields, where they have evaporated or are securely hidden from archaeological excavations.This thesis deals with the grave concept and the problem in using a word that is so very clouded by its modern, western meaning. It also offers an alternative explanation to why the bones are handled the way they are and why they are found in such awkward contexts..

Arkitektur Stockholm : ett resultat av vad?

It is a well known archaeological concern that the remains of human bones left from the bronze age and early iron age Scandinavia are not nearly enough to represent the estimated population of the time. Furthermore the bones of each find rarely represent a whole individual. The majority of the bones must have been disposed of somewhere else, possibly scattered in running waters or in the fields, where they have evaporated or are securely hidden from archaeological excavations.This thesis deals with the grave concept and the problem in using a word that is so very clouded by its modern, western meaning. It also offers an alternative explanation to why the bones are handled the way they are and why they are found in such awkward contexts..

Expertis versus Demokrati

It is a well known archaeological concern that the remains of human bones left from the bronze age and early iron age Scandinavia are not nearly enough to represent the estimated population of the time. Furthermore the bones of each find rarely represent a whole individual. The majority of the bones must have been disposed of somewhere else, possibly scattered in running waters or in the fields, where they have evaporated or are securely hidden from archaeological excavations.This thesis deals with the grave concept and the problem in using a word that is so very clouded by its modern, western meaning. It also offers an alternative explanation to why the bones are handled the way they are and why they are found in such awkward contexts..

Kundnöjdhet bakom kulisserna ? en teoretisk och praktisk kartlÀggning av klagomÄlshantering

Internet och tjÀnstesektorns framfart har ökat pressen pÄ organisationer att kunna leverera tillfredsstÀllelse hos sina kunder. En organisations ekonomiska vÀlmÄende Àr mycket beroende av kundernas vÀlmÄende. En förutsÀttning för att fÄ en kund att Äterkomma samt sprida ett positivt budskap om en organisation Àr att kundens behov tillgodosetts. En metod som tillÀmpas för att reducera missnöje och uppnÄ tillfredsstÀllelsen hos kunderna Àr en effektiv klagomÄlshantering. Olyckligtvis visar teorin pÄ att en effektiv klagomÄlshantering inte Àr en sjÀlvklarhet hos mÄnga organisationer.

LÄTT ATT GÖRA RÄTT VAL? : En uppsats om den profilerade högstadieskolans kommunikation med blivande elever och deras förĂ€ldrar.

AbstractTitle: Is it easy to make the right decision? An essay about how the profiled senior level schools communicate with their future pupils and their parents. (LÀtt att göra rÀtt val? En uppsats om den profilerade högstadieskolans kommunikation med blivande elever och deras förÀldrar.)Author: Erika CassmanAim: My hypothesis is that parental influence is higher when the students are going to a detached school than when the students are going to a school with a profiled program because in the profiled program they are going to study a course that they love and is chosen by themselves. The aim of this essay is therefore to find out if this thesis is right or wrong.

Relational Theory of Contract och företagsförsÀkringsavtal

Forming teacher teams is currently the standard way of organizing teachers in Swedish Compulsory Schools. This is the result of a process that started in the 1970s.Traditionally the culture of teaching has been one of isolation. Once the door to the classroom is shut, what happens behind the door is up to the teacher to decide. Over the past thirty years a lot of time has been dedicated to making fundamental changes in the way teachers interact with their colleagues. Today the idea of teachers forming teams is generally accepted but still the core of a Swedish teacher?s job is that of a lone worker.

Ronia the robber's daughter: an analysis of the translation of Ronja Rövardotter into English

The aim of this paper has been to examine to what extent it has been possible for Patricia Crampton, translator of Ronia, the Robber?s Daughter, to capture and cling to the very personal style in which Astrid Lindgren writes. I also wanted to find out if any adaptations of the text were made and, if any, how they have affected the tone of the book. To fulfil this purpose a thorough comparison of the original text and the translation has been made. The first chapter consists of an introduction presenting the background to my choice of topic and giving a short presentation of Astrid Lindgren and her career as an author.

Planering av en jÀmstÀlld fysisk miljö

It is a well known archaeological concern that the remains of human bones left from the bronze age and early iron age Scandinavia are not nearly enough to represent the estimated population of the time. Furthermore the bones of each find rarely represent a whole individual. The majority of the bones must have been disposed of somewhere else, possibly scattered in running waters or in the fields, where they have evaporated or are securely hidden from archaeological excavations.This thesis deals with the grave concept and the problem in using a word that is so very clouded by its modern, western meaning. It also offers an alternative explanation to why the bones are handled the way they are and why they are found in such awkward contexts..

Urban vindkraft : Ett energialternativ för framtiden?

It is a well known archaeological concern that the remains of human bones left from the bronze age and early iron age Scandinavia are not nearly enough to represent the estimated population of the time. Furthermore the bones of each find rarely represent a whole individual. The majority of the bones must have been disposed of somewhere else, possibly scattered in running waters or in the fields, where they have evaporated or are securely hidden from archaeological excavations.This thesis deals with the grave concept and the problem in using a word that is so very clouded by its modern, western meaning. It also offers an alternative explanation to why the bones are handled the way they are and why they are found in such awkward contexts..

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