Bakgrund - I dagens globala marknad med IT-utveckling i framkant blir det allt svårare för mindre företag att överleva. Stora klädkedjor konkurrerar med stordriftsfördelning ut småklädesbutiker vilket gör det svårare för dem att överleva. För att kunna ha en chans på marknaden måste småklädesbutiker skapa värde på nya sätt. Där det blir allt viktigare att skapa lojala kunder. Problem - Vilka marknadsföringsstrategier är viktiga för små företag att skapa lojala kunder? Syfte - Syftet är att analysera och utvärdera marknadsföringsstrategier för fem små klädbutiker för att hitta överensstämmelser samt oöverensstämmelser (misfits) mellan företag och dess kunder. Arbetsmetod - Data insamlas via intervjuer med företag och enkäter med respektive butikskunder. Teoretiskt perspektiv - Relationsmarknadsföringsperspektiv samt Transaktionsmarknadsföringsperspektiv Teori - Involveringsteorin, Kommunikationscirkel samt Marknadsföringsmixens 4 P: na och Kommunikationsprocessen  Empiri - Empirin är hämtad från intervjuerna med företagen och enkätsvaren från kunderna. Analys - Analysen är tolkad utifrån empirin som är hämtad från intervjuerna med företagen och enkätsvaren från kunderna.

I meet in my work as art teacher many students of different descent, were they, or their parents, have different school experience than the Swedish. This, in combination with therecent discussion after the Muhammad caricatures about the banning of images in Islamic religion, made me curious to study what art education in a Muslim country looked like. I went to visit the Maramra Egitim Köyü school in Istanbul, Turkey, and especially their art classesfrom grade five to eight, which are the same age of students that I have been working with thelast ten years. This was my first visit to Turkey.The question I ask is: What does the practice of Turkish art education look like, using the Marmara school as an example. Which discourses can I identify in the art teacher practice? What surprised me the most was the frequent visual exposure of the founder of the Turkishstate, Kemal Atatürk.

The Swedish government has a goal of achieving a fossil-free vehicle fleet in 2030. Heavy transport constitutes a significant part of Sweden's transportation sector and the vehicles are driven almost exclusively by fossil fuels. Siemens has developed eHighway, a concept for electric road systems enabling electrification of trucks, in order to reduce the environmental impact of heavy transports. This study aims to investigate the potential that eHighway has on transporting iron ore from the mine of Mertainen to a processing plant in Svappavaara. Electrified trucks are compared with conventional trucks, and diesel and electric trains.The evaluation was made with respect to energy consumption, environmental impact, and cost.

Den ökade transparensen i samhället har bidragit till att allt fler företag aktivt arbetar medCorporate Social Responsibility, CSR. Tyvärr är det många verksamheter idag som inte får tillräckligt mycket uppskattning för deras CSR-policy. Detta är för att den externa kommunikationen gentemot konsumenter inte är optimal. När konsumenter inte har kännedom om företagets CSR försvinner mycket av den konkurrenskraft som CSR bidrar med. Samtidigt kan en överdriven marknadsföring av företagets CSR-policy medföra en motsatt effekt.

Aim Developmental Coordination Disorder Questionnaire 2007 (DCDQ'07) is an international survey tool based on parents' estimation of their child's motor coordination skills. The purpose of this study was to investigate the validity of a Swedish version of DCDQ'07 by finding out how the classification of Developmental Coordination Disorder (DCD) via DCDQ'07 is consistent with the classification of DCD via the motor impairment test, Movement ABC.MethodIn the context of a larger study, a Swedish translated version of the parent survey DCDQ'07 were sent to 4000 randomly selected families with children aged 8 - 10 years in Stockholm County. The classifications "DCD" or "NOT DCD" with cut-off values ??of 56 (9 years) and 57 (10 years) were applied. Forty families were selected from 410 registered responses.

This essay, called Motivation and reading comprehension, is a study of the correlation between the motivation to read and the reading comprehension of Swedish students in their final year of school before university level, meaning that they are eighteen or nineteen years old, sometimes more.The relation between the identity of the individual and the learning process has been a matter of scientific interest for some time, and this essay works in that tradition by investigating the connection between how pupils regard reading and how well developed their ability to decode text is.The reading comprehension is measured through a test that consists of a text from the Swedish epic by Vilhelm Moberg, Invandrarna, where the reader at certain intervals throughout the text is asked to mark the correct word from a choice of three. This test has been used and evaluated extensively by Per Fröjd, who has found that the results are reliable and useful.To measure the motivation to read I?ve constructed a survey to be answered before taking the reading test. It focuses on three different parts of reading motivation that are noted as the most important ones by Ivar Bråten. These are the feeling of joy and interest for reading, the goal to acquire knowledge of a specific subject, and the expectations that you have on yourself as a reader.Results show a weak or non-existent correlation between the two factors for the whole of the subjects, but once those who have a first language other than Swedish are removed the correlation becomes significant.

Purpose: This paper aims to describe the socialization process that audit associates experience within an auditing firm that is included in the Big 4-sphere. Our purpose is also to describe which attributes that characterize the organizational identity, and how these attributes are reflected in the self-image of the associates. Furthermore, we seek to explain how the socialization process has influenced the organizational identification. This subject is of interest since the business of auditing is facing higher demands from regulators and politicians, due to the bankruptcy of HQ-bank among others during the financial crisis in the beginning of the 21st century. Earlier research claims that the socialization process of recruits, especially in the initial state of the employment, has a major impact on their future values and attitudes in their job performance.

Abstract The aim was to see how burn victims experience their situation and if they feel suffering. Then it is discussed against different perspectives of suffering. The problems were ?How does a burn victim experience their situation??, ?Does a burn victim suffer?? and ? How does the attitude inflect the suffering?? To find the answers, the authors made a literature review in which already published interviews from ordinary papers were used. In the result, the authors used the individual?s own words.

The online gambling market has during recent years experienced high growthmostly due to the popularity of online poker. Today other games such as casinoare growing in popularity and more customers are turning to the onlinegambling market instead of the regular gambling market. As with all growthmarkets more and more companies establishes on the online gambling marketeven though high external risk factors such as regulations and nationalbans. Companies such as Betsson connected to the online gambling marketsuch are experiencing high growth which has made them interesting objectsfor investing.This bachelor thesis intends to study competitive advantages, investigate possibilitiesto keep and increase market share, and use this information combinedwith a financial analysis. The purpose of the thesis is to describe andanalyze the future of Betsson AB from the perspective of an investor.

Teknikutvecklingen har möjliggjort stor spridning av budskap och med kommunikation över Internet skapas nya möjligheter för interaktion mellan företag och konsumenter. Framväxten av smartphones har också gjort att många idag alltid har tillgång till både kamera,internetuppkoppling och bildskärm. Detta är också de förutsättningar som gjort Instagram till ett av de största och snabbast växande sociala medierna. På Instagram kan företag dela bilder med innehåll som de vill förknippas med och dra nytta av den virala spridning som kan uppstå.Möjligheten till spridning kan även utgöra en risk då företagen är rädda för negativ publicitet.Denna uppsats har därför som huvudsyfte att undersöka vad företag har att tillföra i värde respektive riskerar i sitt varumärkesbyggande genom att vara aktiva på Instagram.Teoribildningen som används för att analysera och utvärdera varumärkens närvaro på Instagram är kopplade till Brand Equity, Word-of-mouth, Integrerad och Viral marknadsföring. Metoden som använts i studien är en innehållsanalys av det material som publiceras på Instagram av både företag och privata användare.

The main aim in this Master thesis is to analyse how an ideological view may have influenced the shape of hierarchies with a specific concentration on the concept of fiction genre in the latest versions of the systems SAB and DDC. Our thesis is that no theoretical classification scheme can be recognized as objective. With an ideological/institutional perspective we look at the structures behind these systems. As a vehicle we use the hermeneutic circle to show the play between part and unit by focusing and analysing three different levels: the content level the concept level the ideological level. The first level is in the shape of a historical background and an analysis of concept with focus on content.

It always has been a need for the abiltiy to create color proofs. When an error occurs late in the production process, itis allways complicated and difficult to correct the error. In this project, digital proofs been made and discussions havebeen held with several people in the printing industry, in order to examine how well excisting digital proofs, meet thedemand of the market. And how close the digital proofs can come to the actual printsheat from the press. The study hasbeen shown that the one thing that has had the most influence on the outcome for the quality of a digital proof, is theprintshop operator?s knowledge about color management and proofing systems.

Examensarbete lärarutbildningen 2010-06-16 Madelen Handell Svensson Vt 2010 Estetiskt lärande och SpecialpedagogikAbstractIndividualized is among the most important things for students. The teacher always has to provide for every pupil's needs, both special needs and challenge.Dance is a rhythmic exercise that often is carried out to musical. Dance uses human body as a medium and is movements, rhythm and expression of feelings. Dance is a combination of various feelings[1].Dance awakes feelings that are easier to describe in experiences than in words. The word dance is defined differently in different countries, it varies as well from time to time and from person to person[2].

Background: The real estate market has previously been subsidized by the government. The construction has been characterized by standardization and large scale complex. In the current situation there are other conditions on the real estate market, subsidies do not occur at the same degree and the market is more competitive. Customer influence has also changed. Today the customers want to customize their apartment by personal needs and lifestyle.

Water is the most essential resource for life. In cases where drinking water is processed from surface water it is important to ensure the raw water is of good quality, and is suitable for processing through the water treatment plant.The drinking water for Västerås is sourced from Västeråsfjärden, in the western side of Lake Mälaren. The city itself is home to marinas, ports, a wastewater treatment plant, the Svartån outlet, sewage pumping stations and stormwater outlets. Because of the negative effects these activities have on surface water quality, Mälarenergi AB is interested in relocating the raw water intake point to Granfjärden, 10 km east of Västeråsfjärden. At Granfjärden the intake point would be less exposed to the activities in Västerås, and could be placed at a greater depth, resulting in better water quality.In this Master?s thesis the water quality and the pollution risks at Västeråsfjärden and Granfjärden sites are compared.