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1206 Uppsatser om Word processing - Sida 60 av 81
Poetry Slam. En studie av vilken betydelse Poetry Slam har som litteratur och som identitetsskapande verksamhet för ett antal tävlingsdeltagare.
Today, the definition of literature has changed. Walter J. Ong talks about the secondary spoken language that has surfaced as a result of new technical innovations to our writing tools. This also transforms our attitude towards literature and we can see a return to literature based on verbal characteristics. According to Hans Hertel the verbal renaissance reflects a modern man need to come closer to each other and create togetherness.
Sverige-Polen, marknadskommunikation på två olika marknader
Dagens ökade internetanvändning har öppnat upp möjligheten till etablering på en global marknad vilket har lett till ett ökat intresse att utforska nya potentiella marknader. Vi har därför gjort en studie av hur potentiella kunder i Polen och Sverige vill få information om en fastighetsmäklarbyrå för att se vilka likheter och skillnader som finns emellan länderna. Vår studie omfattar potentiella svenska och polska kunders inställning till utvalda planerade och oplanerade budskap som företagen använder sig av i sin marknadsföring.Syftet med undersökningen är att se vilka skillnader respektive likheter som finns vid hur första kontakten med ett fastighetsmäklarföretag ser ut för en kund i Polen respektive Sverige. Undersökningen visar även vilka marknadsföringskanaler som är mest önskvärda av potentiella kunder och ger dessutom en översikt över vilka kanaler företagen använder sig av i praktiken. Vi har genomfört både kvalitativa och kvantitativa studier.
Se målet i backspegeln : En studie i storytelling på Volvo Personvagnar
I den här kandidatuppsatsen undersöks storytelling som kommunikationsform på Volvo Personvagnar. Studien presenterar organisationsberättelser som karaktäriserar företaget samt dess funktioner och betydelser. Vidare lyfter studien fram storytelling som verktyg för att påverka en publiks uppfattningar. Inspiration till ämnet inhämtas från nutida forskare och storytelling relateras till kommunikativa uttryck och meningsskapande.Studiens empiri består av intervjuer av anställda på Volvo samt pr-konsulter med inblick i företaget. Empirin innefattar även en semiotisk analys av reklamannonser.
Nedskrivning av goodwill
The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.
Kommunens barn är allas barn.
The parrot is a common symbol, or even cliché, in Western literature, going all the way back fromancient Greece to the present date, and in many a genre. This study reads the oeuvre of the NobelPrize winner Samuel Beckett (1906-1989) as being closely related to these certain traditions andconnotations of for example religion, satire, and speaking nonsense, in his frequent use of parrotsand their symbolic potentials, in his writing. Furthermore, it is possible to distinguish a movementin Beckett?s use of parrots, from a more or less traditionally use, to one more philosophicallyprofound.Although the parrot graces us with its presence (or at least may be traced) in almost everywork written by Beckett, from the poem ?Whoroscope? (1930) to How It Is (1961), they are onlymentioned sparsely by his interpreters. Therefore, a brief history of the literary tradition of theparrot will be expounded.
Implementering av Constant Fraction Detection vid avståndsmätning
This thesis is performed at Saab Bofors Dynamics in Karlskoga and investigates a technique for ranging with laser pulses. The investigated technique is called Constant Fraction Detection (CFD). Described briefly, the received laser pulse is split into two equal parts, where one part is delayed half the pulse width and inverted. This signal is added to the original pulse. The resulting curve has the shape of a laying S and the detection of the zero level is used to stop the time measurement.
Kommunikation i forskarbloggar En motivationsstudie bland forskare vid Göteborgs universitet
Title (Swedish) Kommunikation i forskarbloggar ? En motivationsstudie bland forskare vid Göteborgs universitetTitle (English) Communication in research blogs ? A motivational study among researchers at the University of GothenburgAuthor Maike MohlinTutor Annika BergströmConstituent Information department of the University of Gothenburg (Informationsenheten vid Göteborgs universitet)Course Master thesis in media and communications at the institution for journalism, media and communication at the University of GothenburgTerm Spring 2013Pages/ word count 77/ 32211 wordsObjective To examine why researchers at the University of Gothenburg chose to blog in their role as a researcherMethod Exploratory analysis of qualitative, semi-structured interviewsMaterial Eleven interviews with blogging researchers from different fields at the University of Gothenburg, material gathered in spring 2012Main results In the context of research communication blogs play an essential role for researchers for directly communicating with the public. A strong motivation for researchers to blog is that they can represent and create an image of themselves. Also the blog isused in several ways as a tool in the researchers? daily work.Despite the fact that there are disadvantages with blogging, the researchers in the study find that it brings along far more advantages than disadvantages, which is why they keep blogging..
Ska det framtida Göteborg växa och gro?: En diskursanalys gällande beslutsfattares syn på urbant jordbruk
An increasing global population and a worldwide growing urbanization has raised the questionabout the future food security in cities all over the world. Peak-oil limits the access to cheap fossilfuels which threatens the global food-supply chain. This has resulted in a larger awareness anddiscussion related to urban agriculture. Growing crops and keeping animals within the city-borderscould be one way of creating a more robust and sustainable food supply for city dwellers. However,to enable an expansion of the urban agriculture many theorists argue that policies and institutionalstructures that supports and promotes city farming have to be developed.
Konstruktion av patientsimulator för anestesimaskiner
A patient simulator for testing anaesthesia machines has been developed at Maquet Critical Care AB, to reduce costly and time-consuming experiments on animals. The device simulates human lungs regarding lung dynamics and volume, uptake of anaesthetic agents and the production of carbon dioxide, heat and moisture. Further demands on the simulator are durability and size; the device shall be compact enough to be moveable.The resulting simulator fulfils the requirements and enables better repeatability and ability to test extreme cases than experiments on animals do.Uptake of the anaesthetic agent is achieved in a active carbon filter and controlled by regulating the flow. The flow is created by a regenerative blower and controlled using a proportional valve. The uptake can be set by the user or by a simple uptake model modified to recursively handle changes in the concentration of anaesthetic agent.Carbon dioxide is fed into the system from a tank by a mass flow regulator.
Upplevelsemarknadsföring enligt Generation Y: En fallstudie med undersökning om målgruppens erfarenheter kring upplevelsemarknadsföring
Då samhället har utvecklats från att ha gått från informationssamhälle till ett upplevelsesamhälle ställs det högre krav på att företag och organisationer ska se individen och dess behov av meningsskapande. Upplevelser används inte bara för att sälja produkter och tjänster, utan även i marknadsföringen av dem. Marknadsföringsbranschen är också i ständig utveckling för att hitta nya kreativa vägar och lösningar att nå ut till sina konsumenter. I dag är människor konstant uppkopplade på nätet via sina smarta mobiler och surfplattor. Ungdomar i denna fallstudie, även kallade generation Y, har visat sig ha en stor påverkan på utvecklingen av internetbaserade tjänster och produkter.
Becketts papegojor. Språk, tal och berättande
The parrot is a common symbol, or even cliché, in Western literature, going all the way back fromancient Greece to the present date, and in many a genre. This study reads the oeuvre of the NobelPrize winner Samuel Beckett (1906-1989) as being closely related to these certain traditions andconnotations of for example religion, satire, and speaking nonsense, in his frequent use of parrotsand their symbolic potentials, in his writing. Furthermore, it is possible to distinguish a movementin Beckett?s use of parrots, from a more or less traditionally use, to one more philosophicallyprofound.Although the parrot graces us with its presence (or at least may be traced) in almost everywork written by Beckett, from the poem ?Whoroscope? (1930) to How It Is (1961), they are onlymentioned sparsely by his interpreters. Therefore, a brief history of the literary tradition of theparrot will be expounded.
M2M - affecting organisations, offerings and relations
Machine-to-machine (M2M) communication is a phase in the digital revolution connecting computing devices with each other bringing along new business opportunities for companies. Although being a fast growing field it has not been researched to any greater extent, particularly not within the academical literature. Consequently, information on how M2M can affect organisations seems strongly needed. This thesis uses three perspectives, derived from already recognised business benefits of M2M, as an aid to select proper theoretical tools to investigate the phenomenon. The purpose of this thesis is to gain knowledge of how an M2M adoption affects a firm?s organisation, customer offerings and customer relations.
Lönndörren och nycklarna : En analys av förhållandet till en samhällskritisk dramatradition i Anna Wahlenbergs Lönndörren
AbstractSwedish tuition for immigrants (SFI) is a public adult education program in Sweden that was created in order to provide the immigrants with basic skills in Swedish. People with different backgrounds speaking different languages learn together how they should communicate in Swedish, both orally and in writing. For those who teach SFI it is important to know which factors have positive effects on the Swedish language acquisition. One of the questions to be asked is if the learning materials´ genre has any effect on the SFI students´ proficiency, in particular, oral proficiency. Scientists as von Franz, Vygotskiy and Bettelheim argued that fairy tales, as a genre consciously or subconsciously recognizable by all the people, present texts that are easy to acqiure.
Förlagsredaktörers informationsbeteende. En studie av förlagsredaktörer som arbetar med facklitteratur.
The main purpose of this work was to examine the information behavior of nonfiction publishing Company editors. Three problem areas were presented and expressed in the following questions:- What is the information need of the editor in every day work?- Which sources of information do the editors use when they are looking for information and how do they make use of them?- Are there any factors that have an influence on the information behavior of the editors and in what way do the factors effect the information behavior of the editors in their everyday work? And finally, do the editors experience any factors as barriers to information behavior?Six editors, all with academical background, all employed in different publishing companies were interviewed. The result of this study have been analysed within a theoretical framework influenced by the work of Tom Wilson, Lars Höglund and Olle Persson and Block and Lagberg. The result shows that the editors had various regular needs of information in their every day work.
Fastighetsmäklares icke-verbala kommunikation
Background: During a house demonstration a real estate agent have the chance to make new contacts which is of big importance to spread the word about the agency and keep up with the competition. If the realtor makes a good impression on the customers, it increases the chance for making the customers return to the same realtor when time comes to sell their own house. The interpretation of this non-verbal communication has been shown to have a fundamental effect on the participant?s perception of the encounter. This makes the study aim regards investigating which non-verbal signals a real estate agent express.Purpose: This study has a two-parted purpose whereas the first part intends to point out similarities and differences in a realtor?s non-verbal communication.