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Nya Möjligheter för Kontroversiella Varumärken-En studie kring kontroversiella varumärkens framfart i sociala medier
As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing channels Social Media is an extra ordinary marketing opportunity, since social media is a legal grey area. More and more controversial brands are taking advantage of this opportunity, but the effects of these marketing activities are fairly unknown. Therefore there is an interest in examining the controversial brands marketing progression in Social Media.
Prognos vid kirurgisk behandling av kolik : en studie över 249 hästar under perioden 2002 till 2005 försäkrade i Agria
In total 249 horses surgically treated for colic in Sweden during 2002 until 2005 were studied. The horses was identified by the animal insurance company Agria. Survival was studied with respect to age, gender, breed, diagnosis (small intestinal problems, caecal problems, large intestinal problems, incarceration in nephrosplenic ligament, unspecific colic and other colic problems) and treating hospital. Different survivals were calculated. For short-term survival proportions was used and for long-term it was done using Kaplan-Meier technique and log-rank testing.
Betydelsen av gränssättning i relationer mellan föräldrar och ungdomar
The purpose with this study was to show the relations between parents and youths from an adult perspective. We wanted to examine in what way the individualized society, limits and psychic health and unhealthy with parents could affect their youths. We chose to make a qualitative inquiry about this subject and had implemented interviews with social welfare secretaries, recreation leader and night walkers. To receive a deeper insight participant observation with night walkers, participant in parent education and participant in three different recreation centres was carried out.Both writers were interested in relations and relations making between people, which led us in to the chose subject. We did not found any earlier research in the subject which made the investigation even more interesting.
UPPLEVD MARKNADSKOMMUNIKATION OCH RELATION GENOM SOCIALA MEDIER
Syfte: Syftet med den studie är att få en djupare förståelse för hur den förändrade kommunikationsmöjligheten via Facebook upplevs av kunder och företag inom dagligvaruhandeln. Vidare är syftet att också få en djupare förståelse för hur dessa upplevelserpåverkar relationen mellan kund och företag inom dagligvaruhandeln.Metod: Studien bygger på både en kvantitativ och kvalitativ undersökningsmetod. Undersökningen har genomförts med både enkät och intervjuer, på två företag och 17 kunder.Resultat: Både kunder och företag är överens om att företag ska ha Facebooksidor, och det ärviktigt att företagen är aktiva på dessa. Däremot är de inte överens om vad huvudsyftet med Facebooksidorna faktiskt är, företagen respektive kunderna har olika önskemål. Båda tror att Facebooksidan kan bidra till en ökad relation men om det i praktiken gör det, varierar pågrund av personliga upplevelser och åsikter.Begränsningar: Resultatet är endast baserat på två svenska dagligvaruhandelsföretag och desskunder.
Ingen reklam tack! Men gärna Ikea-katalogen : En studie kring vad som händer när marknadsföringen kliver in i sociala forum på Internet
The social network services (SNS) on the Internet are becoming more common, and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feelingthat a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out what position marketing has ? and might have ? within SNS, and what impact it will have on social relations.During qualitative interviews along with both representatives of public relation offices as well as with SNS users, we became aware of the occurring strategies of online marketing, and the usersunderstanding of it. In the information from the interviews, we found some interesting contradictions on which this paper underlies.
Kommunikation i restaurangbranschen : - en studie om kommunikation i en expansiv bransch
I denna studie undersöker jag kommunikationen i restaurangbranschen i Stockholm idag (2013) och avgränsar mig till fyra restauranger i två segment, de etablerade och de nyetablerade, expanderande restaurangerna. Grunden till uppsatsen är det föränderliga restaurangklimatet i Stockholm stad, och hur restaurangbranschens kommunikation ser ut. Det har det senaste året öppnat fyrahundra procent mer restauranger än 2000. Det tycks finnas en kutym att man inte genom klassisk annonsering i tidningarna kommunicerar inom restauranger av högre kvalitet och ambition. De restauranger jag har granskat faller alla inom ramen för högkvalitativa restauranger. Jag ställde mig frågan hur de då kommunicerar ut restaurangens varumärke? Hur de befintliga restaurangerna skulle klara sig på marknaden och hur arbetet kring kommunikationen ser ut, hur kommunicerar man sitt varumärke? Jag har också frågat om det har skett en förändring i restaurangernas kommunikation och om det är något man funderar kring. Jag har genomfört semistrukturerade intervjuer och analyserat svaren med hjälp av olika teorier rörande relationsmarknadsföring, Service Management, varumärkeskvalitet och Word-of-Mouth. De slutsatser jag kommit fram till är att restaurangerna i dagsläget har en större förståelse för att kommunikation och varumärke än innan, samt en förståelse för att man måste arbeta med aktivt och skapa en tydlig restaurangkommunikation.Konkurrensen är hård och det gäller att hänga med i det föränderliga klimatet, att hela tiden vara aktuell.
Relationer i fokus? : En studie om kommunikation i sociala medier
Sociala mediers uppkomst har inneburit nya möjligheter för marknadskommunikation men de har också vänt upp och ner på traditionella marknadsföringsmetoder. Det finns därför en osäkerhet kring hur mediernas fulla potential för dialog, interaktivitet, relationsbyggande och viral spridning ska utnyttjas. Syftet med denna studie är därför att skapa ökad kunskap och förståelse för hur ideella organisationer använder sociala medier för att kommunicera samt skapa och underhålla relationer till sina supportrar. En flerfallstudie genomfördes av tre väletablerade ideella organisationer i Sverige, Djurens Rätt, Greenpeace Sverige och Amnesty Sverige. Empirin samlades in med hjälp av intervjuer med ansvariga för kommunikationen i sociala medier inom respektive organisation.
Layoutförbättring på KSL Trading AB:s lager för skivmaterial
KSL Trading Inc is a trading company in the Jönkoping area that distributesmaterial for the furniture and interior design industry.The purpose of this report is to analyze the existing material flow andwarehouse layout as well as to identify the issues there are today at KSL?swarehouse for board material. When we identified what kind of problems thatexisted we were able to design a new plan for the material flow and storagepossibilities. The problems we found where:? There is no well-organised warehouse layout? There are no routines to keep the warehouse clean and in order? There is no formed plan how to handle materialTo solve these problems we have used different methods like interviews,observations, calculations and literature studies.
Jag är personlig assistent : kan det här ingå i mina arbetsuppgifter?
The work as a personal assistant is sometimes associated with certain problems. Studies have shown that personal assistants often experience indistinct rules and roles concerning what should or should not be included in their duties. This study was undertaken to evaluate problems associated with the profession as a personal assistant, how widespread they are and how they are dealt with. Specifically, the study evaluates if the personal assistants have to do duties that they consider they are not assigned to do. Different roles (formal as informal) are also discussed which may be of current interest in this study, but also how we see people on basis of ethics and moral.
Lärplattformar : En fallstudie av lärplattformarna vid Umeå universitet
Umeå University currently uses two Course Management System, Moodle and Sakai (Cambro). Both Moodle and Sakai are based on open source code and are today the two more popular choices among Swedish Universities. They both have different strengths and weaknesses both from a technical perspective and a user perspective. This can create problems for a course responsible/teacher when it comes to planning the course structure at a distance course but also when planning the course structure on a campus course that uses a Course Management System. With this as my starting point my formulations of questions become:How do the Course Management Systems that Umeå University uses differs, both from a technical perspective and user perspective?What possibilities is there in the Course Management Systems to use a different Course Structure?Is there a noticeable difference on the view of Course Management System of teachers and students at different departments?The purpose with my essay is to create a basis that course responsible/teacher can use to plan the course structure.
Banväljare till livsmedelsindustrin
This report is about the issue with decreasing production rate mainly caused by failuresrelated to the multiswitch. The multiswitch is a machine at Gefleortens Mejeriföreningwhich has the function of distributing milk cartons from one incoming track into fiveoutgoing tracks. Milk cartons who gets stuck and there by causes the production to stop,is the mainly problem with this constructionThe purpose with this report is to understand the causing factors and make suggestions which can help solving these factors. By analyzing the machine during production, having contact with different suppliers, searching internet for information, 3d-cad drawings and the complementary with personal experiences, this machine has been evaluated and as a result of this new problem has come to be known.The discovered problems was analyzed and resulted in new suggestions for alternative options. Later the most functional results was chosen and put as a suggestion for the new model.A new machine built with the suggestions from this report assures to be well adapted to the environment at Gefleortens Mejeriföreing and the problems it causes..
Den obeorende revisionen och god revisorssed enligt revisorslagen
Several industrial scandals, especially those about Enron and WorldCom, have lead to an intense debate about the independent audit and the independent auditor. A substantial part of the auditor?s income originates from counselling, and therefore the role of the auditor may be seen as double, and the auditor?s objectivity may be questioned. In the year of 2002, a new Auditors Act was legislated in Sweden. In the 21 § of the act, a model based on principles was introduced, to test the auditor independence in every single case.
Inledning till spelutveckling för AndroidSpelutveckling för Android med Java och OpenGL ES
This thesis deals with the problems you face as a new game developer for the mobile platform Android when developing a 3D game and presents solutions to these problems. It also explores which optimizations should be made to increase performance and how well suited for game development the Android platform is. A simple 3D game for version 2.2 of Android was developed to examine this. The conclusion was that a good game structure for Android separates logic and rendering by running these separately in different threads. Solutions to rendering and updating of game logic were presented and optimizations were implemented for performance, although fewer optimizations were needed than was anticipated.
Ändringen av artikel 7 i OECD:s modellavtal : En komparativ studie
States have sovereignty in deciding how to tax business profits. If two states wish to tax the same profit that belongs to the same taxpayer, double taxation will arise. The increasing number of multinational companies gives rise to double taxation problems and the states have to co-operate to find out how to avoid such problems. The OECD Model Tax Convention includes an article in how to determine the rights to tax business profits. This article has been a subject of discussion and a committee of the OECD has been working to develop a new article 7.The work in proposing this new article has had as its aim to reassure that the interpretations of this regulation is made in the same way.
Implementering av miljökvalitetsmål : En analys kring miljömålsarbetet vid länsstyrelserna i Blekinge, Skåne och Örebro län
The works of an employee within an authority involves many laws and rules that have to be followed at the same time every case is unique and the resources are limited. This study wants to illustrate how national environmental goals are applied by länsstyrelserna in Sweden. How does the implementation of the environmental goals works by länsstyrelserna in Blekinge, Skåne and Örebro län? Which problems creates obstacles in the implementation of the environmental goals according to länsstyrelserna? What differs between länsstyrelserna in the implementation? Mainly it is the complexity of problems that will be illustrated here, which may result in different implementation sof the environmental goals by länsstyrelserna or that the environmentalgoals do not applys like intended. In this study sixteen national environmentalgoal are examined; ?fresh air?.