We investigate the effects of various types of word-of-mouth (WOM) messages on consumer bahavior. The message is varied along two dimensions where one is valence and the other is whether or not it contains an explicit call for certain behavior or attitude change. We use an experiment in the form of a web-based survey. Five different scenarios were designed to represent neutral, positive, and negative WOM. The latter two came in two different versions - one with a recommendation and one without.

This bachelor thesis in tourism studies focuses on people's use of social media related to travel. The paper aims to provide a wider knowledge of tourist?s propensity to display destinations through social media and how they perceive others that display travelling. This is put in relation to the term of social status in order to find out if there is a possible link. The intention was to provide an insight into the phenomenon to contribute new awareness that destinations can exploit in their marketing.

Sweden is getting an aging population and with this comes an increase in neurodegenerative diseases such as Alzheimer?s disease (AD). Bilingualism is also on the rise and this may result in an increase of bilingual people suffering from AD. Due to the linguistic deterioration associated with the illness people with AD, bilingual and monolingual, will be an increasing patient group with speech and language pathologists (SLPs). Word retrieval difficulty is an early symptom of the disease and several strategies to compensate for this have been observed (e.g.

Huvudsyftet med denna uppsats är att ge en helhetsbild av fenomenet virtuell word-of-mouth. För att åstadkomma detta har vi delat in huvudsyftet i två delsyften där det första undersöker vad virtuell word-of-mouth innebär. Det andra delsyftet analyserar de områden som har betydelse för fenomenet och dess spridning, nämligen budskapet, individer och grupper samt Internetmiljöer.

Framväxten av en ny kundlogik, orsakad av teknikens framfart, har tvingat företag och organisationer att hitta nya tillvägagångssätt för att nå potentiella medlemmar eller kunder. Sociala medier är ett fenomen som har utvecklats från att vara ett kommunikationsverktyg för privatpersoner, till att bli ?ett nödvändigt ont? och en viktig del av marknadskommunikationen för många företag.Med denna uppsats vill vi utforska hur en ideell förening använder sociala medier för sin marknadsföring, vilka risker detta medför och vad som kan göras för att undvika dessa. Uppsatsen är en fallstudie som bygger på metodtriangulering och karaktäriseras av en abduktiv ansats. Studien baseras på två kvalitativa personliga intervjuer och en kvantitativ undersökning i form av enkät.

The present project is a first step towards a new Swedish assessment tool to examine phonological ability in preschool-aged children. The work consisted of developing a word list with words that was considered to reveal a child?s phonological ability and to try out the word list on pre-school children. The reason was to make sure that the words existed in the vocabulary of the children in the chosen ages. A word list consisting of 109 words, which convey relevant phonological information, was created.

This is a bachelor?s essay in the landscape architect programme in Alnarp. The purpose of the essay is to describe discussions about security in planning contexts in Sweden. Written material from three levels of the discussions has been studied: Swedish research, governmental directives and practisers. I have tried to obtain a variation in types of material.

Marknadsföring är ett viktigt verktyg att använda sig av för att locka konsumenter till att köpa hotellens produkter. Det finns ett antal olika sätt att åstadkomma detta.Syftet med uppsatsen var att undersöka olika marknadsföringssätt som kan vara gynnsamma inom dagens hotellverksamheter.Senare diskuterades det kring bakgrunden och resultatet. Här belystes det att segmentering av marknad är viktigt för att kunna möta olika kundgrupper på bästa sätt. Här framkom även att marknadsföringsmixens olika delar går att koppla till varandra. Ytterligare diskuterades det kring word-of-mouth och att det beror på flera faktorer om gästen ska bli nöjd med hotellet.Gynnsamma marknadsföringssätt som ett hotell kan nyttja är marknadssegmentering, marknadsföring baserad på den förlängda marknadsföringsmixen samt spridning av positiv word-of-mouth, där kundnöjdhet är ett centralt tema..

Syftet med studien är att undersöka hur kvinnor tolkar och förstår hur kvinnor och kvinnors sexualitet skildras i programmen L Word och Sex and the City. Vilka olika sätt att förstå och förhålla sig till sexualitet och heteronormativitet skapas i mötet mellan tittare och text? Metod och Material: Kvalitativa intervjuer med sju kvinnor Resultat: Informanterna beskriver en motsägelsefull bild av kvinnan som framställs i både Sex and the City och L Word. Kvinnorna ses som starka i Sex and the City på så vis att de är självständiga och lever sina egna liv. Samtidigt upplevs de som svaga på grund av att de är ytliga och fokuserar sitt lev efter sökandet efter den rätte mannen.

Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage.Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity.Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide.Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth.Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field.Conclusions: Extracted from the results the research members has identified a number of important factors that business should consider when they work with social media or planning to. They have also answered how business can strengthen their brand equity with social media..

Purpose: The aim of this thesis is to examine how word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions.Theory: We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose.Method: In this thesis we have used both quantitative and qualitative methods such as interviews and questionnaires. The questionnaires will be handed out at Economicum at Uppsala University.Empirical study: This part is based on our questionnaires handed out to business students at Economicum, but also on our interviews made with employees working for Red Bull.Conclusion: Our empirical study has given us a clear picture of how Red Bull works and use marketing tools to promote their product. Through our questionnaires we have also found out what attitudes consumers has against the brand and the product.

Reading old handwritten documents can be a real challenge for genealogists, especially as some documents in Sweden are written in the old German alphabet that is not used today. Much research has been done on how to enable computers to read old handwritten documents, but computers have so far not reached the level of reading that expert humans have. The focus seems to be on the computers reading the document with or without the help of human experts, with the aim of making the documents available in easily read form. I have, however, not found any research on how computers can help non-expert humans trying to read handwritten documents. In this project I have focused especially on beginning genealogists as reading gets easier with practice, and you need the help more in the beginning. By conducting interviews and observations with genealogists I established that reading is an issue and that there are many factors involved that make it difficult to read.

Idag marknadsförs mängder av produkter vars funktionella värde, av olika anledningar, är svårt för konsumenterna att konkret utvärdera. De Value Propositions som tillverkare och återförsäljare av dessa produkter förmedlar skiljer sig potentiellt från de Value Propositions som konsumenterna faktiskt använder sig av vid sina köpbeslut. Dessa produkters natur medför att konsumenterna tar aktörer, andra än producenterna och återförsäljarna, till sin hjälp för att vidareutveckla ursprungligt Value Proposition. Denna process utgörs av interaktion med exempelvis andra konsumenter i samma fysiska och/eller virtuella sociala nätverk. Nätverket blir då ett system för utformning och vidareutveckling av Value Propositions.

The aim of this study is to examine the word acquisition, focusing on the nouns and word exercises, in two Swedish textbooks for German in the upper secondary school. The chosen method for investigating the nouns was corpus analysis. The noun frequency and distribution in the textbooks were analysed and discussed in relation to research in second language acquisition. The Involvement Load Hypothesis by Batia Laufer and Jan Hulstijn was used to examine the exercises in the textbooks. The study showed that most nouns only occurred once in the textbooks, but the most frequent nouns were well spread in the textbooks.

The purpose of this thesis is to clarify the connection between word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media.This purpose served to answer our research question: How can companies deliberately create viral marketing?To answer this question we based our study on a qualitative method where we conducted eight interviews with different people, all with experience in our research field. We focused on our respondents? own opinions and were more interested in their personal experiences rather than the market in general.In our last chapter our analysis clearly demonstrates that companies can deliberately create viral marketing. This is possible if companies create material that appeal to and that triggers the costumer to share.