The study is a qualitative textual analysis comparing how two newspapers fromSmåland reacted to Nazi Germany during the interwar period. The purpose of the studyis to illustrate how newspapers' political orientation may influence its content. Theexamined material is limited to letters to the editor, editorials and columns. The twopapers are of different political orientations, Smålänningen is bourgeois andKronobergaren is social democratic. The theoretical basis is founded in Klas Åmarksperspective on Sweden's position in the war, the so-called small state realistic paradigmand the moral perspective, as well all Kosellecks theory about the written word.

This thesis strives to demonstrate my increasingly phenomenological approach to musical composition in relation to the extensive body of musical works connected in different ways to the poetry collection ORDER by the Swedish author and play-wright Lars Norén. The hand, the touch, the voice, the space (environment) and its philosophical implications are scrutinised from a poetic perspective (my poetics). The question of language (the word), the sign (text), sound/noise/music and its immanent bodily qualities are focused and questioned in my own work as well as in primarily two case studies of the music of Pierluigi Billone (1960-) and Morton Feldman (1926-1987).The text reflects the emancipatory process my music has undergone the last 4- 5 years: moving away from language and text (representation) to body and sound, although preserving and nurturing the extended idea of the sign (as signification of sound and body) as a possible embodied vehicle in my composing and artistic thinking.The reader is invited through the extensive use of sketches and work methods to witness and follow this process as a manifestation of the ?doing? rather than the presentation or construction of an analysis in an academic sense.The thesis offers no solution and it fails to encapsulate all of the so-called ORDER-MUSIC (the music that is connected with Norén's collection of poetry) Instead it proposes a possible way of ?opening? the process to a basically phenomenological methodology inside the musical field of score based chamber music..

The Catholic Church launched several crusades during the medieval ages in order to regainthe holy lands and spread the word of God. Their main enemy, the Muslims had grownstronger and needed to be suppressed. This common enemy united Europe under the banner ofthe Catholic Church. In order to fund these crusades the church turned to the wealthyEuropean kings and lords and asked for funding. In return the kings received an indulgenceletter, and also greater respect from their subjects because of their new appreciation from thepope.

The purpose of this essay is to analyse and compare pneumatology in Eftertanke in Kyrkans Tidning, in a Swedish evangelical Lutheran context, with pneumatology in Luthers Small Catechism and Luther's Large Catechism. Through a descriptive, inductive and hermenutical approach the essay intends to answer two main questions regarding how these sources 1) describe the character features and 2) the function of the Spirit. The conclusions of this essay show that the character features of the Spirit in Eftertanke differ from the catechisms in describing the Spirit with words connected to nature and life, while the catechisms only describe the Spirit as holy. The discussion that follows implies that the Spirit in the catechisms is depicted as more personal whereas Eftertanke depicts the Spirit more as an impersonal force. There are similarities in how both the catechisms and Eftertanke depict a dialectic relationship between human beings and the Spirit. However, they differ in function: in Eftertanke the Spirit is foremost a giver of life and a creator of positive emotions as well as a giver of guidance, while in the catechisms the Spirit is foremost a sanctifier.

The aim of the study was to assess the speech outcome in children with cleft palate operated with the Gothenburg Technique at Maria Sklodowska Curie Children?s Hospital. Eighteen participants with unilateral cleft lip palate were recorded and assessed through a single word test. Percent consonants correct and cleft speech characteristics were calculated after phonetic transcription. Intelligibility ratings and velopharyngeal composite scores were reported.

"Outstanding" or "They ought to know more about computers" : A study on computer support at university libraries.The main purpose of this study is to investigate the support computer users are given at university libraries. Further, the aim is to find out if the users thought they received the support that they needed. The study is carried out at two different university libraries. The data is obtained through interviews with the librarians, observations of the daily work at the information counters and questionnaires handled out to the users.The study indicates that variables such as knowledge, time and equipment play a central role in making the computer support successive. To a great extent the computer support is synonymous with information search, but it also deals with word processing and technical support connected with computer errors.

Under det nya seklets början har den svenska snusmarknaden karaktäriserats av en ökande konkurrens efter att under en lång period i princip ha varit en monopolmarknad för det tidigare statliga bolaget Swedish Match. Uppsatsen har syftat till att undersöka de inträdesbarriärer som uppstickarna mött i sina försök att penetrera en marknad som karaktäriseras av ovanligt hög varumärkeslojalitet, marknadsföringsförbud och i vissa fall distributionssvårigheter och därefter analysera hur dessa kan övervinnas med hjälp av marknadsföringsverktyg. Arbetet har en kvalitativ och hermeneutisk prägel och tar sin utgångspunkt i Michael Porters ?Barriers to entry?-modell, Kotlers ?Push- och Pull strategier? samt ?Marketing Mix?-modellen och fokuserar i första hand på bolagen Skruf Snus AB och Fiedler & Lundgren där nyckelpersoner intervjuats. Undersökningen visade att företagen använt sig av olika strategier för att penetrera inträdesbarriärerna med hjälp av marknadsföringsverktyg.

Syftet med uppsatsen är att visa på hur en stad, genom ett företagsekonomiskt synsätt, i sin destinationsmarknadsföring kan arbeta med storytelling för image-skapande och som verktyg. För att möjliggöra detta utvecklas egen teoretisk bas om storytelling i destinationsmarknadsföring, då det saknas litteratur inom detta område. Med utgångspunkt från systemsynsättet har jag anlagt en fenomenologi och hermeneutisk metodologi. Egen teori har utformats och en kvalitativ studie har gjorts genom intervjuer och samtal. Den insamlade empirin har sedan analyserats med hjälp av den insamlade, och den eget skrivna teorin, som jag ansett behövdes för att besvara frågeställningarna. Storytelling kan enkelt sägas vara en marknadsföringsform som kan förmedla en känsla eller en emotionell upplevelse via text, något som idag är allt viktigare i kampen om att vinna turister och besökare. Storytelling kan ses som ett komplement till stadens tidigare marknadsföringsteknik och inte enbart som ett ensamt marknadsverktyg.

Previous research within the field of advertising creativity has been based on the point of view of professional advertisers, deciding the norms of creativity without wondering how consumers define creativity. Thus, the main purpose of our thesis has been to investigate which dimensions advertising creativity consists of and the driving forces behind them. All based on a consumers? point of view. The secondary purpose has been to show how creativity affects efficiency through purchase intentions and Word- of-Mouth.

Product development is essential for all companies that want to survive in competitive markets regardless of the characteristics of the product that the company sells. Companies that sell products within product categories which can be seen as bad, also need to develop their products in order to remain competitive. If these bad products add a positive attribute, for example that they get organic, a contradiction within the product arises and they get incongruent. This thesis investigates which effects that follow a launch of an incongruent product. The thesis also examines if these effects are affected by the strength of the brand under which the product is launched.A total of 240 respondents participated in an experimental study where product incongruity was manipulated for two different product categories, where one well known brand and one unknown brand were examined in each category.

This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect.

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.

The great economic impact of startups on society has made these types of companies an increasingly popular subject for research. Though no single definition of the word startup currently exists, one could define it as a temporary organization in search of a scalable, repeatable, and profitable business model. Seen from a historic perspective, tech-startups in particular should be considered a new phenomenon and the topic is still relatively unexplored. This study investigates the structure in tech-startups during their first months of existence and compares it to the structure that prevails when the companies have recruited at least five additional employees. In addition, the study explains why these changes occur.

The purpose of warning labels used by governments is to decrease consumption. In Sweden, the mandatory warning labels are designed according to statutory guidelines, and not according to research on attention-grabbing graphic elements. This results in a belief that the attention toward the warning labels is poor. An extensive experiment underlies this study, which has the purpose of providing insights to the effects that warnings, warning design, and warning content has on attention, attitudes and behavior in print ads. The study shows that, even though the standard design and content has lost much of its potential to communicate the warning, it gains more attention compared to a warning label with new design and content.

The aim of this Masters thesis is to examine the use of IT, that is the Internet and other applications of personal computers, among seniors 65+. It also deals with issues of access to IT for seniors in public libraries. The theoretical background of the study consists of Rogers "Diffusion of innovations", Hektors categories of information activities, and the Swedish IT-commissions categories of motives and prerequisites for the use of IT. The research questions focus on factors motivating the use of IT, the extent and the purposes of IT use, the consequences and the barriers that IT-users experience, and views on IT in public libraries and IT courses, respectively. Qualitative interviews were carried out with nine senior IT-users.