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2084 Uppsatser om Word of mouth and community - Sida 47 av 139

Att planera för ett minskat bilanvändande : Problem och utmaningar. En fallstudie av "Så förtätar vi Malmö!"

It is a well known archaeological concern that the remains of human bones left from the bronze age and early iron age Scandinavia are not nearly enough to represent the estimated population of the time. Furthermore the bones of each find rarely represent a whole individual. The majority of the bones must have been disposed of somewhere else, possibly scattered in running waters or in the fields, where they have evaporated or are securely hidden from archaeological excavations.This thesis deals with the grave concept and the problem in using a word that is so very clouded by its modern, western meaning. It also offers an alternative explanation to why the bones are handled the way they are and why they are found in such awkward contexts..

Läsutveckling utifrån ett sociokulturellt och mångkulturellt perspektiv

The purpose of this investigation is to compare the teaching in reading of three pedagogues in form 2 in three different schools from a second language perspective. Among other things it implies to investigate how the pedagogues think of teaching in reading and the reading field to be compared with if these fields are adjusted to a diverse cultural perspective. This investigation is carried out through observations and interviews. To compare the schools they have been picked out from the number of pupils and the number of second language pupils, that is 15 %, 67 % and 95%. The investigation also includes how the pedagogues weigh the pros and cons within reading and working methods.The further reading is built upon theories and previous research that have an attachment to the view of the sociocultural and the diverse cultural perspectives of teaching.

Integrering av gamification i reklam : utmaningar, möjligheter och problem

In this study, we have explored a new area called ?gamification? ? a word and concept that was first introduced on the Internet autumn 2010. Gamification concerns integrating game design, with emphasis on game mechanics and game dynamics, into non-gaming contexts ? such as marketing. At its basic definition, it concerns the process of transforming all kinds of activities into games.

Kundnöjdhet : Bankkunders uppfattning om lokala banker

Nya banker etablerar sig kontinuerligt i Sverige. Det är därför av stort intresse för etablerade banker att ha nöjda och lojala kunder för att klara av marknadens hårda konkurrens. Uppsatsen riktar sig mot banksektorn och undersöker bankkundernas åsikter kring vad kundnöjdhet är och vad de efterfrågar från bankerna för att vara nöjda och lojala.Genom en fokusgrupp har denna studie undersökt hur lokala bankkunder upplever bankerna utifrån ett kundnöjdhets- och lojalitetsperspektiv. Fokusgruppen bestod av sju deltagare som fick svara på frågor i en diskussionsform. Data från fokusgruppen ställs mot vald teori och sammanställs i en analys.Resultatet av uppsatsarbetet visar att kundnöjdhet hos bankkunder inte är resultatet av hur väl företag lyckas överträffa kundens förväntningar.

Ditt Nya Hageby : En governmentalitystudie i ett bostadsocialt projekt

This thesis discuss the matter of non-profit-making associations as a self regulatory technique out of a theoretical concept of power. The object for the study is the non-profit-making association Ditt Nya Hageby, which work in the neigborhood of Hageby, a suburb to Norrköping. In the study the association is placed in a contemporary postmodern social context and analyzed through semi- structured qualitative interviews, accordingly to hermeneutical method, with five active members of the association as informants. The association consists of members who lives in the neighborhood. Together with a hired organizer they realizes their own ideas in to projects which unquestionably improves the social and physical enviroment in Hageby.

Community Gardens i USA : en studie av rörelsens uppkomst, funktioner och effekter samt en jämförelse med liknande fenomen i Sverige

This paper originates in a study of Community Gardens in the United States. An overview of how and why the gardens have emerged, their functions today, and their effects and problems is presented. The reader will also be introduced to a selection of Swedish movements that correspond with the phenomenon of the American Community Garden. These are as follows; The Allotment Garden, the Swedish term Stadsdelsträdgård (a metaphor for a Community Garden in a Swedish urban context), Mykorrhiza Malmö Stadsodlare and The Allotment Plot. None of the above-mentioned Swedish movements can be described as an exact equivalent of the American Community Garden, but they all contain elements witch constitutes parts of the phenomenon.

Sudenters val av nattklubb : En uppsats om studenters nattklubbsvanor i Karlstad

Nattklubbslivet i Karlstad ser idag helt olika ut vid en jämförelse mellan torsdagar och helgdagar. På torsdagar har Arena mest gäster medan Nöjesfabriken och Blue Moon Bar har de flesta gästerna på helger. Studenterna spelar här en viktig roll då främsta anledningen till Arenas popularitet på torsdagar beror på att de anordnar studenttorsdagar. Arena ser sedan ett mönster att studenterna väljer de andra nattklubbarna på helgerna och det här vill de ändra på. Syftet med uppsatsen är att klarlägga vilka faktorer som ligger till grund för studenters val av nattklubb, att försöka hitta förklaringar på studenters attityder gentemot nattklubben för att försöka ändra dessa samt att klargöra genom vilka kanaler som studenterna med fördel kan nås.Den teoretiska referensramen är indelad i tre olika avsnitt; begrepp, konsumentbeteende och marknadskommunikation.I en kvantitativ enkätundersökning som gjorts vid Karlstads universitet har 184 studenter svarat på frågor vi funnit relevanta för syftet.

Resurseffektiv marknadskommunikation av ekologiska livsmedel : Utifrån av konsumenter föredragen marknadskommunikation samt denna kommunikations kostnadsattribut

Denna uppsats är en kvantitativ studie som genom en enkätundersökning har för avsikt att mäta konsumenters preferenser om ekologiska livsmedels marknadskommunikation. Utifrån dessa preferenser ges förslag på komponenter till en marknadskommunikationsmix som tar hänsyn till resurseffektivitet i marknadsföring av småskaliga producenter av ekologiska livsmedel. Enkäten har distribuerats genom ett bekvämlighetsurval varför framkomna resultat inte är generaliserbara på populationen konsumenter av ekologiskt livsmedel. Den teoretiska referensramen grundar sig på aktuell forskning rörande konsumtion av ekologiskt livsmedel, marknadsföringsteori för små företag, samt teori om marknadskommunikationsmixen och dess beståndsdelar. Enkätundersökningens frågor är sprungna ur den teoretiska referensramen, och ur enkätens preferensbaserade frågor är åtta dimensioner genom faktoranalys utkristalliserade, vilka vardera representerar mellan två och fem variabler från enkäten.

Gångtrafik i citymiljöer : En studie via två angreppssätt

It is a well known archaeological concern that the remains of human bones left from the bronze age and early iron age Scandinavia are not nearly enough to represent the estimated population of the time. Furthermore the bones of each find rarely represent a whole individual. The majority of the bones must have been disposed of somewhere else, possibly scattered in running waters or in the fields, where they have evaporated or are securely hidden from archaeological excavations.This thesis deals with the grave concept and the problem in using a word that is so very clouded by its modern, western meaning. It also offers an alternative explanation to why the bones are handled the way they are and why they are found in such awkward contexts..

Ungdomar på marginalen : En fallstudie om ungas utanförskap

Abstract: In the past ten years in Sweden, the numbers of people between the ages of 16-19 who were unemployed or not in upper secondary school education have increased. This was assumed to be caused by three factors. Firstly the upper secondary school education reforms in 1992, secondly a substantially reduced labour market for young people without the upper secondary school education and thirdly an increase in demand for work experience.Our purposes was to describe the effects on the outsiders through a document analysis study, but also to understand which individual, social and structural causes that were thought to increase the risk of marginality. Our second purposes were to understand how the Kristianstad community worked to prevent young people of ending up as outsiders. Through interviews with local authorities, we tried to find out if the Kristianstad community lives up to their responsibility of looking after people less than twenty years of age.Our conclusion was that, although the Kristianstad community seems to have a good system, the community has the highest number of unemployed in the county of Skåne.

Staden i ord och handling :

What is a city? What do we mean when we describe something as urban? In what way should we build the city so that we can achieve a good environment for our own generation and for generations to come? These questions are constantly of interest and they are frequently discussed. It is also important to have considered these questions when working with city-planning. This essay contains a description of and reflections about the recurrent questions in today?s debate about the city and city-planning.

Modern statssuveränitet En analys av hur synen på statssuveränitet har förändrats med Bosnien-Hercegovina som exempel

The purpose of this study is to analyze how the parties (USA, Great Britain, UN and the European Union) legitimize their intervention in Bosnia-Herzegovina as seen from without the conceptions of sovereignty and intervention. USA and the UN have legitimized their intervention on security reasons. The American president, George W. Bush, claimed that democracies never engage in war with each other and that democracies were prosperous just because they were democracies. According to the president, that is why it is important to democratise the whole Balkan region to protect the international community from terrorism which grows in unstable and undemocratic states.

Fonologi hos svenska 5- och 6-åringar med typisk språkutveckling : Referensmaterial till det fonologiska testmaterialet LINUS

A new phonological test, LINUS, for Swedish-speaking children between the ages of three and seven, has been developed at the speech and language pathology department at Linköping University. The aim of the present study was to create a reference manual for the long version of the new test. The participants in the present study were children between the ages of five to seven in a medium-sized municipality in the Northern part of Kalmar County, Sweden. In total, 124 native Swedish-speaking children (58 girls and 66 boys) with typical language development participated. The children were divided into two age groups, 5;0-5;11;31 and 6;0-6;11;31 years.

Konkurrensmedel i den nya ekonomin

Kotlers konkurrensmedelsmix utformades år 1960. Sedan dess har samhället förändrats från att vara ett industrisamhälle till ett värdesamhälle med nya marknadsplatser som t.ex. Internet. Detta nya samhälle har kommit att benämnas "den nya ekonomin". Konkurrensmedelsmixen är ett samlingsnamn för de konkurrensverktyg en marknadsförare kan använda sig av för att skilja sitt erbjudande från konkurrenternas erbjudanden.

Läraren - från ensamvarg till lagarbetare? : En studie av hur lärarrollen har definierats och förändrats i grundskolans läroplaner från 1962 till 2011.

Forming teacher teams is currently the standard way of organizing teachers in Swedish Compulsory Schools. This is the result of a process that started in the 1970s.Traditionally the culture of teaching has been one of isolation. Once the door to the classroom is shut, what happens behind the door is up to the teacher to decide. Over the past thirty years a lot of time has been dedicated to making fundamental changes in the way teachers interact with their colleagues. Today the idea of teachers forming teams is generally accepted but still the core of a Swedish teacher?s job is that of a lone worker.

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