Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were Bhat and Reddy's symbolic and functional, consisting of three brands respectively where each brand represented a different product type.The evolvement of social media has also transformed the platform of recommendation from physical to virtual and changed the way people connect. Thus, taking the investigation further, potential differences between symbolic and functional brands was tested in different social media platforms.

Background Satisfaction of life and wellbeing is shown to be important when the quality of life is to be understood. The nurse has a significant role in the care of the patient and in his/her experience of life. Aim The purpose of this study is to examine the quality of life, from a nurse perspective. Method The text analysis was carried out with qualified attempts, of a book, "Quality of life a challenge for the nurse" (in Swedish) by T. Rustoen, a nurse who also worked as a teacher in Norway. The book describes how quality of life is experienced from the patients and staffs view. Results The text analysis showed that out of the ordinary descriptions of quality of life, the author found four new themes. These themes where; the meaning of solidarity, confidence, activity and meaningfulness in the existence. Conclusion Quality of life is an important word, which means different to different kind of people.

AbstractAim of this project was to analyse signals and try to localize the position of source of sound. It is donewith three microphones which have 90 degrees angle to each other. Each microphone detects one partof the sound wave. The microphones are connected toan ADC which turns signals from analogue todigital shape. After that the three signals are transformed to a computer.

The main purpose of this thesis is to discuss what exile writing is and who can be seen as an exile writer. If the word ?exile? is related to forced dislocation, like Paul Tabori and Sopia A. McClennen describes it, who can be viewed as an exile writer? Is Anders Olsson?s definition of an exile writer acceptable or not? Could the The Escape, a future story about exiled Northern Europeans in Myanmar, be classified as exile literature?Another purpose with this text is to describe how a story about exile can be made realistic and tangible to a reader who has not experienced exile.

The aim of this text is to study how sectional managers in the care of the elderly work so as to promote basic human values. Semi-structured interviews generated qualitative data from five sectional managers. A hermeneutical approach was applied for interpreting the interviews. The result shows that the respondents are conscious of the fact that it takes a lot of long term work before a change in current procedures will happen. Also, the common everyday principles of work and basic values will continue to be part of the care of the elderly.

The earlier studies of how gender is visually constructed in lifestyle magazines have mainly been done on photographs. But, photographs are only one part of the entire magazine Therefor3, we saw the importance in examining one of the other big parts, typography.We have been studying if gender can be constructed in lifestyle magazines through the shape and color of typography and the color context. It is important to point out that we have not been studying the written word but only the shape and color of the typography.The study has been conducted through a qualitative content analysis with a comparative process of the selected magazines. The analysis began with a semiotic analysis of selected parts of the magazines. The result was then analyzed with a feminist theoretical approach.The result of the study shows that gender can be constructed through typography in a number of different ways.

 AbstractMy curiosity of students' use of images for reading led me to seek knowledge of the students view on the text illustrations in the literature and through interviews. This study is about how pupils in the school year 2 experience reading, especially with images. The purpose is to investigate the significance of illustrations in reading for students in school year 2. I also want to find out how students see themselves as readers and how the survey material believes that the students comprehend reading. Eight children, both girls and boys have participated in the interview.

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

Alla barn som föds mycket för tidigt undersöks regelbundet av ögonläkare för att man skall upptäcka de barn som behöver behandling för en sjukdom som kan drabba ögats näthinna efter för tidig födelse s.k. prematuritetsretinopati (Retinopathy of Prematurity, ROP). Syftet med den alitativa intervjustudien var att undersöka föräldrars upplevelse av ROP-undersökning och derasbehov av information. Metoden är kvalitativ och baserar sig på öppna frågor. Totalt har tretton föräldrar deltagit.

Syftet med uppsatsen är att ta undersöka hur utbildning inom datorämnen kan utformas för att svara upp mot de krav som arbetslivet ställer på yrkesverksamma hälso- och vårdadministratörer.Uppsatsen tar upp vilka kompetenser inom datorämnen som yrkesverksamma hälso- och vårdadministratörer anser man behöver behärska för att klara av de arbetsuppgifter som arbetet kräver.Uppsatsen tar även upp hur yrkesverksamma hälso- och vårdadministratörer anser att en utbildning inom datorämnen ska utformas för att ge kompetens att utföra framtida arbetsuppgifter som hälso- och vårdadministratörer.Metoden som har använts för att komma fram till resultatet har varit åtta stycken kvalitativa intervjuer med yrkesverksamma läkarsekreterare och hela uppsatsen ger en bra bild av vilken mjukvara och kompetens man måste behärska för att klara av arbetet som hälso- och vårdadministratör..

The assessing of student texts is an ordinary and important task for teachers, and the purpose of this study is to investigate, analyze and discuss which aspects of writing that particularly have an effect on the assessment of the student texts. The aspects in focus are: contents, genre, text length, paragraphing, sentence structure and choice of words.The data is drawn from six texts in the national test in Swedish for the 9th grade. Thetexts are analyzed quantitatively and qualitatively regarding contents as well as language.The results show that the qualities of language influence the assessment more than the qualities of contents. Both word variation index and the number of long words increase in relation to raising marks. Uncommon words are also more frequent in texts which receive higher marks.

In this study, six teachers have been interviewed about their vision and teaching of reading comprehension, both for pupils who has cleared the reading code and those who have not. The aim is to illustrate if teachers in middle school spend time to exercise reading comprehension, or if this is left to the Swedish teachers. Thus only according to the subject Swedish, the students are entitled to be given the opportunity to develop reading strategies.The interviews are semi-structured based on qualitative research. The informants are three teachers of Swedish and three teachers of other subjects. Two different interview guides were used containing three questions.

The purpose was to investigate how conversationalinteraction is pragmatically affected in Huntington?s disease; whetherthis can be assessed by means of a questionnaire completed by a closepartner and how the close partners consider communicative ability haschanged since the onset of illness. Three dyads, consisting of a personwith Huntington?s disease and a conversational partner were involved.Conversations were analyzed with respect to the parameters in thequestionnaire and through Activity Based Communication Analysis.The results showed word finding difficulties, impaired turn taking,feedback and body language, repair, articulation and prosody.Agreement between communication analysis and the close partnerreport varied between 54-65 %. The close partners consideredcommunicative initiative, articulation, turn taking and sentenceintonation as much changed.

I inledningen förklarar vi vårt intresse för svenska företag som har framgång utomlands, och hur vi utgick ifrån detta, våra personliga perspektiv och ett intresse för så kallade born globals då vi valde fokus för uppsatsen. Vi avgränsade oss till att undersöka entreprenöriella uppsalabaserade programvaruföretag med utländska kunder, vilka kan sägas vara bra representanter för born global kategorin. Syftet med uppsatsen är att undersöka hur dessa kommer i kontakt med sina internationella kunder.Teoriavsnittet inleds med en orientering av traditionell internationaliseringsteori och varför denna inte är applicerbar på born globals, varpå en definition av detta begrepp följer. Därefter presenteras en modell för att förklara uppkomsten av born globals, där vikten av intern kunskap framhävs. Vad avser specifikt hur själva kontakten med kunderna uppstår, är ett område där vi inte funnit några förklaringar i teorin.Vi har ur en företagsdatabas sorterat ut de företag som stämmer in på våra kriterier för studien.

The purpose of this work is to explore how to work with early reading and writing and find out what really comes first of the two. The work also involves the best known literacy learning methods and deals with methods to work around reading and writing. I have read previous research on the subject and watched a movie from our AV-central on children?s early language development. It includes an interview with two professors of education, Mats Myrberg and Mats Ekholm where they talk about the pros and cons of early learning literacy. My research is based on literary sources and interviews with educators who work with reading and writing in the early years. The results showed that even if a teacher tries to work with early writing skills we still remain in the traditional school, beginning with learning how to read.