Detta är min reflektion av mitt kandidatarbet 2008. Här finns beskrivet mitt arbete samt mina tankar kring det 15 veckor långa kandidatarbetet som resulterade i ett koncept för en helt ny fiktiv värld. Här förklarar jag mina orsaker till hur världen ser ut samt beskriver varför jag valde detta ämne inom denna utbildning. Förutom självaste reflektionen innehåller även dokumentet en förklaring av arbetsprocessen med hjälp av veckoreflektioner från varje arbetsvecka. Dokumentationen innehåller även källförteckning samt en ordlista..

Uppsatsen syftar till att lyfta fram bilderboksillustratören som konstnär och framförallt peka på Sven Nordqvists stil. Detta görs genom tre olika analyser. Först en ikonotextuell analys där text-och bildsamspelet undersöksi Nordqvists böcker.En bildanalays försöker utröna speciella stildrag i böckernas illustrationer och ytterligare en analys försöker se sambandet mellan omslag, försättsblad, titelsida och själva berättelsen..

Since the year 2005 listed companies are supposed to use international accounting standards when they set up their group accountancy. One thing that has changed with the new standards is the accounting of goodwill and long-lived intangible assets. Earlier companies were supposed to write of their goodwill during the years they had expected the extra profit to arise. According to the new regulation, an impairment test shall be done annually, as well as when there is an indication of decreased value. According to IAS 36 point 134, the company shall provide information in their accountancy about the impairment test.The aim of this study is to find out if some companies may be willing to reveal less information in their accountancy, and if there are any factors that affect this.

Syfte: Vi ämnar med uppsatsen att undersöka om det råder en skillnad i avkastning mellan portföljer indelade efter kriterier som kännetecknar värde samt tillväxtaktier. Studien genomförs specifikt på svenska marknaden och portföljernas avkastning skall utvärderas utifrån en årlig buy and hold strategi. Vi ämnar även utvärdera om något av urvalskriterierna (Price to book, Price to earnings och Dividend yield) i de polära strategierna är mer framgångsrikt än de andra under perioden 1996 till 2007 ochvilken/vilka faktorer som kan vara avgörande för framgången..

AbstractMany pupils struggleto read. Teachers must therefore know how to motivate these pupils. In this qualitative study the aim is to investigate what some teachers do to motivate pupils to read. Data were collected through interviews with four teachers from two schools. The teachers said that the choice of book was extremely important for making pupils interested in reading, and that reading aloud and cooperation with parents and libraries are of great importance.

It?s a fact that fashion companies today are searching for new ways to win consumers.Traditional marketing methods have been replaced with new marketing techniques onInternet. Fashion blogs have a high traffic and because of that they are relevant in themarketing context. Lindex has developed from being a store of underwear to be oneof the largest fashion companies in Sweden with Internet sales which actively workswith bloggers through it?s website.Our purpose in this study is to analyze and describe how a fashion company as Lindexis practical using blogs as a marketing method.

The goal of this project was to implement and compare Invere Discrete Cosine Transform using three methods i.e. by bit parallel, digit serial and bit serial. This application describes a one dimensional Discrete Cosine Transform by bit prallel method and has been implemented by 0.35 ìm technology. When implementing a design, there are several considerations like word length etc. were taken into account.

Titel: Friendvertising - De som delar men inte tror sig delaFörfattare: Sofia Fris Åsum, Angelica Gustafsson och Matilda HallUppdragsgivare: Institutionen för journalistik, medier och kommunikation, Göteborgs universitetKurs: Kandidatuppsats i medie- och kommunikationsvetenskap vid Institutionen förjournalistik, medier och kommunikation, Göteborgs universitetTermin: Vårterminen 2014Handledare: Gabriella SandstigSidantal: 61 sidor inklusive bilagorAntal ord: 17 953Syfte: Att undersöka unga vuxnas förhållningssätt till friendvertisingMetod: Kvalitativa fokusgruppsintervjuerMaterial: Fem fokusgruppsintervjuerHuvudresultat: Resultatet visar att den undersökta gruppen unga vuxna har ett positivt förhållningssätt tilltillvägagångssättet friendvertising, men att det är komplext. De anser att friendvertising är effektivt, attdet har större påverkan än traditionell reklam, att filmerna skapar starka känslor samt att personer somdelar friendvertisingmaterial blir volontärer för varumärket i fråga. Däremot menar de att de inte delarmaterial i sociala medier i särskilt stor utsträckning. Av svaren att döma är det tydligt att orsakerna till detta handlar om identitetsskapande. De ser sociala medier som en offentlig sfär och det som delas är synligt för många.

The purpose of this paper was to analyse ?Identity- about trademarks, signs and symbols?. The project was a co-operation between the National museum of Art and Stockholm School of Economics in the spring of 2002, which consisted of an exhibition, a book and a series of seminars. The goal was to illustrate how the trademark had developed through history, which role it has in the modern society and how the trademark serves as a creator of identities. The project, mostly the exhibition, was exposed to criticism, which was directed towards the sponsorship deals between The National Museum of Art and five companies..

Many sexual crime matters are in a difficult position when it comes to proof, where it's word against word between the parties. However, the legislation states that it's the offender's actions that are to be in focus for the judicial judgement, but often the focus is on the woman, whether she said no and how she acted in that particular situation (Sutorius & Kaldal, 2003).The purpose with this essay was to investigate the professionals' view of the raped woman and what image the professionals convey/construct of the legal proceedings she goes through. With professionals, we mean lawyers and other professionals that function as support or treatment contacts for raped women. The questions we considered to be relevant for our investigation were: What image of the raped woman do the professionals convey? What image of the crime rape do the professionals convey and what image do they convey/construct of the legal proceedings the woman goes through? How is the view of the raped woman constructed in society? We considered qualitative interviews mixed with earlier studies and theories to be the best investigative method for our purpose.

The purpose with this thesis is to investigate how Swedish clothing companies create and communicate a personality for their brand. Case studies were conducted with three companies: Nudie Jeans, Koppartrans and J.Lindeberg. These firms can be considered as established clothing brands nationally as well as internationally. The study found that individualism, logotype and moral standpoints play an important role in the creation and the communication of a brand?s personality.

Uppsatsen har identifierat storleks- och värdepremien för den svenska marknaden under åren 2003-2007. Studien grundar sig på studier utförda av Fama & French (1992, 1993) vilka finner att avkastningskravsmodellen CAPM ej fångar in erforderliga riskfaktorer på marknaden. Uppsatsens resultat är i linje med initial teori vad gäller storlekspremien , att småbolag tenderar att ge högre avkastning än större. Däremot är resultatet för värdepremien oförenlig flertalet tidigare studier, vilka påvisar att ett högre ?book-to-market?-värde tenderar att ge högre avkastning.

The purpose of this study is to determine if and how male or female everyday languagesdiffer. The study is based on ten interviews with five men and five women living inHalmstad, who are between the ages of 22-29. The interview results were analyzed andcompared with previous research on the subject. The result shows that there is adifference between the male and female informants use of language. Women laughing,using italics, hedges, the word så ?so? and response signals to a greater degree than men.The reason may be that men and women basically use different conversation styleswhen they communicate, that men prefer a public speech, intended to provideinformation and knowledge.

The effect of moderate incongruency between a celebrity endorser and an advertised brand is considered in an experiment with celebrities, both congruent and moderately incongruent with the investigated brands. In addition, the influence of possible moderator variables was examined, as well as the potential impact of the celebrities? gender. It was found that an ad exposing a moderately incongruent combination of celebrity and brand generated a more positive result on attitude towards the ad, brand attitude and word of mouth. Furthermore, under some conditions certain moderator variables influenced the relationship between moderate incongruency and responses evoked by the ad..

Detta är min reflektion av mitt kandidatarbet 2008. Här finns beskrivet mitt arbete samt mina tankar kring det 15 veckor långa kandidatarbetet som resulterade i ett koncept för en helt ny fiktiv värld. Här förklarar jag mina orsaker till hur världen ser ut samt beskriver varför jag valde detta ämne inom denna utbildning. Förutom självaste reflektionen innehåller även dokumentet en förklaring av arbetsprocessen med hjälp av veckoreflektioner från varje arbetsvecka. Dokumentationen innehåller även källförteckning samt en ordlista.