A co-operation is established when a group of people, sharing the same preferences and values, come together in order to satisfy a common need. The co-operative association should be democratic, governed and supervised by its members and open to everyone. The purpose of this article is to, from our ideal type, study similarities and differences regarding the corporate governance of the consumers? and the producers? co-operative movement. The motive behind our choice of alignment is that the mechanisms of corporate governance often are described from the perspective of the joint-stock company, making it valuable and interesting to study these mechanisms from the co-operative point of view.

Utvecklingen på den teknologiska marknaden har kommit att påverka företag i en allt större utsträckning då marknadsföring på Internet blivit allt viktigare. Den ökade använd-ningen av smartphones har bidragit till att fler och fler människor ständigt är uppkopp-lade vilket i sin tur har öppnat upp för nya sätt för företag att skapa relationer och att inte-ragera med sina kunder. En bidragande faktor är sociala medier som har öppnat upp för interaktion där företag och kunder kan kommunicera med varandra. De har även öppnat upp för kommunikation kunder emellan, vilket både skapar positiv och negativ word of mouth. I takt med utvecklingen av den nya telefonin, har mobilapplikationer kommit att få en allt större betydelse som marknadsföringskanal.

Scandic Plaza i Umeå är ett av de 160 hotell som ingår i Nordens ledande hotellkedja Scandic. Umeå är en stad med stark tillväxt och har blivit utnämnd till kulturhuvudstad 2014, något som väntas locka tusentals besökare. Vidare har även IKEA bestämt sig för att etablera sig i det kommande köpcentraprojektet Entré Syd. Detta skapar goda chanser för Scandic Plaza att ytterligare växa och stärka sin position på hotellmarknaden i Umeå. Det finns en rad olika faktorer som påverkar en konsuments förväntningar, samt upplevelse och utvärdering av en hotellvistelse. Varför det gör som de gör, hur de gör det samt vad de har för förväntningar och behov, är några viktiga aspekter att kartlägga för att förstå konsumenters beteende.

This study aims to investigate possible correlations between cognitive functions and self perceived psychological wellbeing, possible correlations between cognitive functions and degree of mindfulness and possible correlations between degree of mindfulness and self perceived psychological wellbeing. 18 patients diagnosed with ICD-10 taking part in a transdiagnostical cognitive behavioural group therapy participated in the study. The study measures relevant variables before and after a group therapy. Of the 18 patients participating, only 11 were able to be tested on both occasions due to time limit. The following tests are used: Rey Auditory Verbal Learning Test, Wechsler Adult Inventory Scale-III, Trail Making Test, Controlled Oral Word Association Test, Colour Word Test, Beck's Anxiety Inventory, Beck's Depression Inventory, Quality of Life Inventory and Kentucky Inventory of Mindfulness Skills.

A co-operation is established when a group of people, sharing the same preferences and values, come together in order to satisfy a common need. The co-operative association should be democratic, governed and supervised by its members and open to everyone. The purpose of this article is to, from our ideal type, study similarities and differences regarding the corporate governance of the consumers? and the producers? co-operative movement. The motive behind our choice of alignment is that the mechanisms of corporate governance often are described from the perspective of the joint-stock company, making it valuable and interesting to study these mechanisms from the co-operative point of view.

To succeed, a word that can be interpreted in many different ways. In this thesis the authorshave highlighted the word succeed with success. There has been a case study of twocompanies, which managed to penetrate a competitive market which is still under expansion.These brands are popular and maintain a high standard. Boomerang and Vagabond are twoSwedish companies which not only managed to penetrate the Swedish market, but also aninternational market. These are two Swedish companies which started from scratch as anyother company.

In this study, we looked at how balanced the various christian denominations in Sweden were raised in the news, on the basis of the requirement for balanced reporting. To measure the balance, we utilized Harcup and O'Neill?s news values and studied to what degree these values occurs in association with news articles that address the various denominations. The following denominations were selected for this study; Word of Life, the Pentecostal Church, Jehovah's witnesses, the Catholic Church, the Salvation Army and the Swedish Church. These denominations were then studied on the basis of news values in four of Sweden?s largest news organisations, in terms of audience numbers.

Purpose ? The purpose of this study is to identify and describe how consumer perceptions regarding information quality, sender credibility and effect of eWOM-communication differ between Facebook and Prisjakt.Approach ? Based on previous research an analytical model was designed. The parts in the model were the aspects of the problem which the present study aimed to examine. An experimental design was applied in which ten students at Örebro University were exposed to a scenario where they took part of eWOM-communication concerning a specific product on Facebook and Prisjakt and then had to answer questions in an interview. The analytical model formed the base of the interview guide used in the interview and the specific product was chosen with help from a focus group.Implication ? The study illustrates that consumers may perceive the quality higher on Prisjakt while the sender credibility can be perceived higher on Facebook.

The topic of the present paper is to investigate and identify how two translators, Reginald Horace Blyth and David Landis Barnhill, differ in their translation of Japanese haikus by Matsuo Bashô to English. Three focal points of the study are; the translation of haiku rythm, the translation of kireji (a word for separating the haiku) and the translation of kigo (seasonal word). These three components are fundamental parts of Japanese haiku poetry and haiku experience, however there are no set rules on how to translate these haiku components to English. This study contains a comparative detailed analysis of five of Bashô´s haikus, in translation by Blyth and Barnhill. Sample haikus were selected from Blyth´s books A History of Haiku Vol.

The main purpose of this essay is to look closer at how and when the Swedish women?s organization Grupp 8 changed their initial socialistic ideological approach and turned it into a feministic one during 1971 to 1979. By 1979 the group was referring to them self as a feministic movement. This is done by analyzing the way Grupp 8: s discussion in the areas of women in relation to work, family and society changes. The primary information is represented by the groups own magazine Kvinnobulletinen.

I och med att människor runt omkring i världen idag kopplas ihop med hjälp av ny teknik och kommunikationsmedier är det intressant att studera hur konsumenter från ett visst land ser på handel med andra länder på nätet. Denna studie syftar till att skildra vilka faktorer på landsnivå som gör att svenska konsumenter väljer att näthandla en digitalkamera från ett land framför ett annat. Mer specifikt utreder studien svenska konsumenters köpbeteende vid näthandel inom landet och gentemot Polen, Tyskland och USA. Tidigare forskning har visat att tillit har en viktig betydelse vid handel mellan länder och näthandel (Michaelis et al, 2008; Connolly & Bannister, 2008). Därför kopplas landsfaktorerna i studien ihop med en egenkonstruerad tillitsmodell som bygger på tidigare teorier om tillit.

SammanfattningTitel: Hur pa?verkar Gerillamarknadsfo?ring Generation Y? A?mne/Kurs:  Fo?retagsekonomi - KandidatuppsatsHandledare:  Lars HaglundNyckelord: Marknadsfo?ring, Gerillamarknadsfo?ring, Generation Y, Annonsering, Word-of-mouth, Buzz- marknadsfo?ring, varuma?rkesattityd, varuma?rkesengagemang, engagemang online, kommunikation.Bakgrund: Marknadsfo?ring handlar om att skapa och utveckla lo?nsamma kundrelationer. I dagens samha?lle sa? sker marknadsfo?ring runtom omkring oss hela tiden. Pa? grund av detta har Generation Y utvecklat strategier som automatiskt sorterar bort o?verflo?dig och ono?dig information.

The purpose of this study has been to examine online travel magazines as an information source and as a virtual service scape. The traditional travel magazines are facing a change due to the technological development and the web has become an important platform for both customers and companies. The virtual service scape opens new opportunities for interaction and we found a great interest in examining which possibilities and limitations travel magazines are facing. This study is based on a qualitative approach because we wanted to gain a deeper understanding and a complete picture of our chosen subject. We have completed six interviews; three of them were consultants, one publishing director, one editor and a research student.

Through a critical discourse analysis this study explores the gender norms that students on Kvinnofolkh?gskolan produce, reproduce and experience. Kvinnofolkh?gskolan is built on the understanding that the world discriminates against women politically, culturally, economically and socially, and thus intends to give women, non-binaries and trans people an education with a feminist alignment. Despite studies being made on gender segregated schools as identity forming, I argue that there is a lack of studies that show how gender discourse and theory is produced in contexts where men are excluded.

Forming teacher teams is currently the standard way of organizing teachers in Swedish Compulsory Schools. This is the result of a process that started in the 1970s.Traditionally the culture of teaching has been one of isolation. Once the door to the classroom is shut, what happens behind the door is up to the teacher to decide. Over the past thirty years a lot of time has been dedicated to making fundamental changes in the way teachers interact with their colleagues. Today the idea of teachers forming teams is generally accepted but still the core of a Swedish teacher?s job is that of a lone worker.