SWITCH- Swedish Intelligibility test for children, is a test thatmeasures intelligibility of children's speech through repetition of singlewords. The test is computer generated and consists of 1000 word listsrandomly selected for each assessment. The purpose of this study was toexamine the equivalence, reliability and validity in the word lists. Word listswere tested on ten children with typical language development (N group)and ten children with speech deviation (T group). The children were audiorecorded when they repeated two lists.

This research aims at identifying the opinion leaders in order to study their behaviour, characteristics, their role within the word of mouth process, and what importance they have upon another consumers purchase decision. Also, to investigate the content of the message being spread. The results from the study show that opinion leaders are strong in spreading word of mouth. Messages were adapted by opinion leaders to suite their target audience. The results further contribute to the discussion about Watts? ?influentials?..

Allt fler kunder söker sig i dag till så kallade tredjepartskanaler på internet för att boka hotell. En tredjepartskanal är en hemsida som samlar ett flertal hotell som kunden kan jämföra och välja mellan. I anslutning till dessa internetbaserade tredjepartskanaler finns vanligtvis kommentarsfält där kunder som tidigare bott på hotellen kan dela med sig av sin upplevelse genom kommentarer, det vill säga word-of-mouth. Dessa kommentarer har enligt forskning stor inverkan på kommande kunders köpbeslut, vilket motiverar en studie som undersöker hotells kunskap och arbete med word-of-mouth. Detta undersöks genom en kvalitativ fallstudie av svenska hotell.

In my composition, I have choosen to examine the question: What value does the diagnoses have for the teacher when it comes to organizing the work with children troubled by apprehensive disabilities?The method I used to examine my question was qualitative interview.The teachers? I have interviewed are either pre-schoolteachers or schoolteachers.Most of the teachers speak highly of using methods like Komet or SET in the work with the pupils troubled by deficits in their ability to concentrate.During my investigation, I have learned that the teachers think that methods like the above mentioned may help preventing some of the problems at school.Former research as well as the interviewed teachers are saying that rules and structure are very important when you are teaching children troubled by deficits in their ability to concentrate.The teachers are feeling just like me, a little bit insecure when it comes to the diagnoses and most of the time the diagnoses just confirm what the teacher already knows.My intention with this study was to aquire a deeper understanding of what it means to have concentration disabilities and to broaden my knowledge of what the teacher can do to ease the years at school for these children.Keywords: Concentration disabilities, teachers, diagnose, educational planning.

The Swedish language contains contrasts of tonal word accents, realized by change in the F0 contour. Contrasts of word accents require at least two syllables with stress on the first syllable of the word or a stressed syllable followed by a non-stressed.The purpose of the present study was to examine how five-year-old children living in Östergötland with typical language development produce and discriminate tonal word accents. In addition, it was investigated how these abilities affect each other and comparisons were made to a similar study on children living in Skåne.For elicitation of tonal word accents a set of pictures with contrastive tonal word accents was used. The children were recorded and their answers were evaluated by visual classification of their F0-curves. In a perceptual analysis of the children?s productions, 11 linguistically naive listeners evaluated 44 randomized words from the recordings.

The purpose of this study is to further develop the understanding of Nextopia, the belief that the next product will always be better, and the effects it has on Word of mouth, both oral (WOM) and electronic (eWOM), and investigate possible causes of this effect. This has been made through an experimental study of responses to two mineral water ads, with a manipulated time frame. First, this thesis supports the fact that there is a general Nextopia-effect on customers being exposed to a future product, which makes them evaluating the product higher in terms of feelings, attitude and intention. Further this study shows that there is also a Nextopia-effect on WOM and eWOM, by customers being more likely to recommend a future product rather than a current one. This propensity to recommend the product also has a relationship with responsibility, which correlates much stronger with WOM than eWOM.

Colours have been proven to have both a great physical and psychological impact on human beings. This essay investigates the rebranding of 37 Health Care Centers, located in Norrbotten, Sweden, and how 10 interviewees have experienced the new choice of colour on the logotypes of these Health Care Centers.The theoretical framework used in this research process, consists of theories related to rebranding, the communication process, encoding/decoding and Goethe?s Theory of Colours.To gather information about how the 10 inhabitants have experienced the new choice of colour, a semistructured form of interview was used. In addition to these interviews, three people employed by Norrbotten County Council (NLL) were interviewed, to get to know more about the rebranding process and the message behind the chosen colours of the logotype.Results show that the inhabitants had an overall positive reaction to the new colour choices, but that younger target groups lacked information about the new logotype and the rebranding.Due to these results, recommendations were made that NLL should expand the quantity of media channels to reach these younger target groups, and thereby be able to attract more patients to their Health Care Centers. NLL would also profit from investigating the inhabitants experiences related to the new colour choices themselves, but in a larger scale, to achieve greater knowledge of how to proceed with colour choices in the future..

The following study examined whether similarities in motor speech deficits in Parkinson?s disease and in developmental stuttering could be observed. Furthermore, intelligibility was examined. Assessments of 16 people with Parkinson?s disease, 35 people with developmental stuttering and 49 matched controls were performed with the tests Dysartribedömningen and the Swedish Test of Intelligibility.

The purpose with this study is to enlighten and discuss the information and communication which is spreading through social media, about the tourist operators and also to examine the operators view on social media. Social media can be described as a tool to use word of mouth on the Internet. To make this possible, five actors involved in tourism were picked on Gotland and interviewed for a content analysis. The results showed that the use of social media as an information channel before the consumer buys a trip, has increased. The study also shows that the selected actors have a lot of work to do, before they understand how to use the social media in their best interest for further developing their companies.

I detta arbete studeras hur word of mouth fungerar i praktiken. Word of mouth är passerande, verbal och informell information. I huvudsak handlar det om rekommendationer men även generell information från en person till en annan. Word of mouth är ett mänskligt fenomen som har funnits sedan urminnes tider då människor är kommunicerande varelser. På senare år har dock fenomenet word of mouth blivit mer uppmärksammat, av både marknadsförare, forskare och företag.

Film is a medium which is mainly used for entertainment. It is a medium that is constantly expanding, and beside from it being a relaxing activity it can also be used for educational purposes. This is an aspect of film that should be valued, since it has the possibility to engage, educate and move its viewers. This is a study which aim is to analyze how employees within the care of disabled in Umeå have perceived educational movies. The movies that the staff has watched are a part of a basic training program, which all employees are required to fulfill.

Previous research has confirmed that the ability to repeat non-words has a close connection to a child?s language acquisition (Adams & Gathercole, 2000; Gray, 2003; Sahlén, Reuterskiöld-Wagner, Nettelbladt & Radeborg, 1999). It is also known that a repetition task is aided if the word is well known to the child (Roy & Chiat, 2004; Sahlén, m.fl., 1999). A relatively under-investigated area is that of the influence of prosodic variables on repetition of words and non-words.In the current study, 44 Swedish children between the ages of four and six years with typical language development were tested regarding word- and non-word repetition abilities. The words and non-words were matched based on stress, tonal word accent and number of syllables.

Traditionell marknadsföring och reklam i tidningar och på TV minskar, medan tilltron till word of mouth som informationskälla har ökat. Forskare har gjort en differentiering mellan så kallad organisk och konstruerad word of mouth där skillnaden ligger i att den förstnämnda uppstår naturligt ur en positiv upplevelse, medan den senare varianten sker som ett resultat av ett ekonomiskt utbyte med en tredje part. Det största företaget i Sverige som använder sig av konstruerad word of mouth som marknadsföringsstrategi är det webbaserade företaget Buzzador. Få studier har gjorts gällande word of mouth ur den utövande individens perspektiv. Syftet med denna studie är således att kvalitativt intervjua privatpersoner som är medlemmar på Buzzador för att undersöka deras upplevelser av tjänsten och uppkomsten av eventuella dilemman rörande deltagandet i konstruerad word of mouth.

AbstractThe purpose of the study was to examine if manual signs used as support to spoken and written language can be a god mnemonic for learning of word-pictures. I performed my study as an experiment in which I made a Memory game with word-pictures. I played the game with the children twice. The first time, we played without manual signs and the second time I used sign as a support. I observed the children and noted the words they learned to read with and without the support of manual signs.

Celebrities used in advertising has recently been something that consumers have come in contact with on a daily basis. Corporations use celebrities and their attributes as positive reinforcement and association towards the company or their marketed product.Through increased usage of media, the consumers to this advertising technique have been given an opportunity towards better insight into celebrities? daily life. People are not only receivers of advertising, they are also media producers for the medias agenda. This makes everyone significant in the distribution of advertising.