This essay is a comparison according to the ideological thoughts about womens position in the society of Mao Zedong och Josef Stalin. The material I have analysed is writings by Mao and Stalin, in a wide range from leaflets to orders to the armies of the states of China and the Soviet Union. The method I have used is an ideological analysis where the attitude towards women is the target for my survey. The attitude towards women generally was not unified in the world during the time for Mao and Stalin. In many countries the women was intended to take care of the children and the home, not be active in working and fighting.

Today endless choices exist for a customer in the grocery store in terms of information, products, brands and prices. Consequently, it is important for retailers and brand owners to gain insights in how they can manage to break through the clutter to reach the customer. Displays that include some kind of motion element are assumed to possess an attention grabbing ability, which is a necessary first step in influencing the customer?s decision making. Therefore we have explored whether so called dynamic displays are efficient in grabbing attention and influencing customer behaviour.

This essay is a comparison according to the ideological thoughts about womens position in the society of Mao Zedong och Josef Stalin. The material I have analysed is writings by Mao and Stalin, in a wide range from leaflets to orders to the armies of the states of China and the Soviet Union. The method I have used is an ideological analysis where the attitude towards women is the target for my survey. The attitude towards women generally was not unified in the world during the time for Mao and Stalin. In many countries the women was intended to take care of the children and the home, not be active in working and fighting.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

Purpose: The purpose of this thesis is to examine the ERK model's relevance, validity and potential need of development to better reflect how it looks today (2013). Method: The study is conducted through three surveys; the first two were face interviews with companies that sponsor Swedish soccer teams and the third study was conducted with a questionnaire to supporters outside a soccer stadium. Results: A model that would better reflect the reality of today (2013) could contain company pride, chairman?s whim, exposure, relationships and associations..

This paper focuses on the Swedish migration discourse and investigates if and to what extent it is dominated by a security perspective. Analysing a number of official texts and documents I want to show how the discourse describes migrants and what implications this carries with it for the migrants and for the Swedish migration politics. Through discourse analysis I have analysed whose security that is prioritised, the Swedish or the refugees, who is the refugee and the asylum seeker, and who is the illegal migrant in the Swedish official migration discourse. As a theoretical frame for the analysis I have used theories on migration and security. These include theories on the securitisation of politics, the globalisation and the creation of political identity from the nation state perspective and theories on the connection between migration and security.My results show that a security discourse is dominating the Swedish official migration discourse and is therefore defining our reality and the identities of refugees, asylum seekers and illegal migrants.

Integration of the labor is becoming increasingly topical, with increasing immigration. Labour market integration has been proved to be problematic, partly due to linguistic and cultural differences between the migrant's home country and Sweden. Difficulties with labour market integration have resulted in high numbers of unemployment and dependence on social welfare. Projects VIAM is an employment project conducted by Folkhälsobyrån AB in Västerås, aimed at finding jobs for welfare dependency immigrants. The purpose of this study is to investigate how the informants on Folkhälsobyrån and administrators on the Social service in Västerås has experienced the work of the project VIAM, development issues and the informant´s and administrator´s perception of factors that are influencing immigrant´s employment situation in Västerås.

Background: Increasing globalization has changed the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related marketing, which is a relatively new marketing strategy and created when companies choose to partner with charities and market it. Garment/clothing industry has as many others come to be shaped by the effects of globalization, but has also endured heavy criticism over the years. This criticism is largely because of the outside world's reaction to the exploitation of developing countries.

The purpose with this thesis is to examine how four novels with a trait of confession written between 1996 and 2001 have been received in the Swedish daily press. This is done from a feministic perspective. The study is based on 36 reviews and the method which is used consists of a close-reading of the reviews, where the following questions are asked to the texts: Are there examples of reception in sexual analogies?; Are the novels ascribed a status of universality or are they considered to be something private?; How does the reviewers comment the exposure of the authors themselves and persons close to them?; What does the positive versus negative criticism concentrate on?; How does the reviewers comment the sexual element in the novels? The theoretical framework focuses on how womens literature has been treated in literary criticism and the treatment of the confession novels in the 1970s. The analysis of the reviews has, among many other things, showed that the novels mostly are regarded as something private; that the reviewers for different reasons question the publishing of the novels and that there are things concerning women and sexuality that is not accepted to write about.

Purpose: The purpose of this thesis is to examine the ERK model's relevance, validity and potential need of development to better reflect how it looks today (2013). Method: The study is conducted through three surveys; the first two were face interviews with companies that sponsor Swedish soccer teams and the third study was conducted with a questionnaire to supporters outside a soccer stadium. Results: A model that would better reflect the reality of today (2013) could contain company pride, chairman?s whim, exposure, relationships and associations..

Bakgrund: Inom h?lso- och sjukv?rden ?r det vanligt att m?ta migranter och det finns ofta spr?kbarri?rer som f?rsv?rar kommunikationen. F?r att bryta denna spr?kbarri?r kan tolkar anv?ndas, men att anv?nda tolkar i v?rdm?tet kan ocks? ha konsekvenser. Syfte: Syftet ?r att belysa migranters och sjuksk?terskors erfarenheter av tolkanv?ndning. Metod: En litteratur?versikt har genomf?rts som baseras p? 10 vetenskapliga artiklar, varav 8 anv?nder sig av kvalitativ metodik och 2 anv?nder sig av kvantitativ metodik. Resultat: Resultatet sammanfattades i 3 huvudteman och 6 subteman; huvudtemat ?Informella tolkar? med subtema ?Familjemedlemmar och anh?riga som tolkar? och ?V?rdpersonal som tolkar?, huvudtemat ?Professionella tolkar? med subtema ?Anv?ndning av professionella tolkar i den kliniska v?rden?, ?Erfarenheter av tolkanv?ndning inom h?lso- och sjukv?rden?, ?Egenskaper hos tolken som p?verkar tolksituationen? och ?Tolkens professionella kompetens? samt huvudtemat ?Organisatoriska faktorer som p?verkar tolkanv?ndningen?. Resultatet visar hur olika faktorer p?verkar tolkanv?ndningen. Slutsats: Anv?ndningen av tolkar inom h?lso- och sjukv?rden kan ha olika konsekvenser beroende p? vilket typ av tolk som anv?nds.

During the 1930´s the hot potato for the Swedish lighting associations were how to create the most suitable light for every situation, either for industries, offices or homes. The light bulb were the most frequently used source of light but due to limitied luminous intensity, big halls sometimes required up to hundreds of light bulbs to produce the right amount of light. Two kinds of different lights, by different reasons, can be titled the predecessors of the fluorescent lighting during the 1930´s: The volfram-filament tube light due to its estetic similarities and the electric discharge (mercury- and sodium-) lamps due to its technical resemblance. Even though they came in quite wide use (the volfram tube in public halls (e. g.

During the spring of 2013 we developed a visual identity for Jönköping Bandy, a bandy association in Jönköping, which was founded in 1947.Jönköping Bandy?s main problem was the low interest for the association by the local people. The association also had problems with the economy, which made it hard for them to merchandise themselves.In Jönköping, there were a lot of sport associations, and therefore, it was difficult to find sponsors. One way to help the association, was to create a good visual identity for them. A visual identity that would reflect on the proper values of the association.The intention was: ?Through graphical design, we want to convey Jönköping Bandy to a larger amount of people, and get increased knowledge in graphical idiom.? and was torn apart into these three questions:What core values does Jönköping Bandy have, and how can we convey them through the visual identity?Which visual materials does Jönköping Bandy need?How do other teams in Allsvenskan Södra merchandise themselves through their websites?The work began with a study of relevant theoretical literature, with focus on graphical design.

 This thesis aims to through certain parts of the brand equity investigate the trust of consumers for a brand that recently experienced a product-harm crisis. It also wants to investigate why this trust exist, if it does. Structured interviews were carried out at 60 respondents in Uppsala. The results show that the respondents have positive associations with ICA, they think that ICA maintains a high quality on their products and services and that 50% more often choose to do their grocery shopping at ICA. The conclusion of the study is that ICA has a strong brand equity resulting in brand trust from consumers, which is founded in the brand reliability and brand intentions of the company. .

AbstractTitle: Cheap Monday ? A qualitative study of the consumers? opinions of the brand (Cheap Monday ? En kvalitativ studie av konsumenternas åsikter om märket)Number of pages: 38 (40 including enclosures)Author: Oskar NorlanderTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The purpose of this essay is to examine from the customers? perspective how the Swedish jeans-brand Cheap Monday in just three years time could become such a prominent brand on the Swedish market. An additional purpose is to examine whether there is some kind of brand community connected to the brand or not.Material/Method: The main method used in this essay has been qualitative interviews with ten consumers of the brand. The answers from these interviews has then been analysed using two different theories, Keller?s Customer Based Brand Equity and Muniz and O?Guinnn?s Brand Community.Main results: The main results of this essay is that Cheap Monday is a brand that has become successful due to people?s perception of who the users of the brand are.